Summary
Overview
Work History
Education
Skills
Timeline
ProjectManager
Tanu Singh

Tanu Singh

Noida; Gautam Budh Nagar

Summary

Marketing Communications professional with over 9 years of experience, specializing in the service industry (Hospitality & FMCG brands). Demonstrated track record of developing and executing integrated marketing and communications plans from end to end. Work well both leading and within a team, with the dedication to a collaborative approach. Highly adaptable and personable individual with global understanding and exceptionally acute multicultural understanding. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Overview

13
13
years of professional experience

Work History

Associate Director -Marketing Communications & PR

Signum Hotels & Resorts
New Delhi
02.2022 - Current
  • Creation of long-term strategic communication plans in alignment with the business goals
  • Positioning statements and market analysis for products/ restaurants as and when needed
  • To plan and execute annual public relations and marketing activities aimed to increase visibility amongst the required target market
  • Content Management for the brand.com, all third-party websites and Press kits
  • Complete Social Media Management across all platforms – which is handled in-house. Curating content, planning visual strategy and storytelling concepts as per brands
  • Creative development for all collateral & visual brand identity
  • Custodian of hotel brand standards and marketing
  • Media Relation management with relevant influencers and journalist
  • Identification, selection and monitoring of the PR/ brand/ social agency as per required projects and budget
  • Creation and management of all photography and videography campaigns
  • Fostering partnerships and marketing alliances as required for greater visibility
  • Structured training interventions for inter-department understanding of communications & digital media
  • On-ground Event management for all PR events – Curation and branding
  • Assisted senior leadership in managing all aspects of operations.
  • CSR and community development initiatives

Chief Marketing Officer

Butter Food Works
New Delhi
06.2019 - 01.2022
  • Lead the development and execution of integrated marketing communications and launch plan of soon-to-be-launched range of Nut Butters, called 'Grumpy Squirrel'
  • Also, monitoring budget in line with the brand's strategic priorities and revenue goals
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.

Senior Marketing Communications Manager

Azure Hospitality Private Limited
New Delhi
01.2018 - 06.2019
  • Brands: Mamagoto, Dhaba 1986, Foxtrot, Sly Granny, Rollmall, Speedy Chow, Oki-Poki & Maalgaadi
  • Develop, implement, monitor and evaluate all brands' marketing communications strategy for advertisement, promotions, public relations, graphics and collateral to support the marketing objectives targeting maximization of all brands' positive exposure in local, national and international markets
  • Manage and implement tactical promotions and offers to drive incremental revenue
  • Handle all brands' websites and social media channels.
  • Maintained positive relationships with external marketing and PR teams, optimizing value with a collaborative approach.
  • Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.

Marketing Communications & Public Relations Manager

The Claridges Hotels & Resorts
New Delhi
01.2016 - 01.2018
  • Development and implementation of the hotel marketing plan (F&B, Spa, Events and Rooms) I PR and media management I Influencer engagement I Budget setting and expense tracking I Branding I Product Launch I
  • Partnerships and tactical agreements I End-market implementation of corporate projects I Photography and video
  • I Giveaways I Website development I Digital marketing I Creative collaterals I Copy
  • Defined and achieved project and overall organizational vision, strategies and tactics.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.

Assistant Marketing & Public Relations Manager

Japyee Hotels & Resorts
New Delhi
06.2014 - 07.2015
  • Strategic Planning, development and implementation of all marketing-related projects to position the newly opened
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Raised brand awareness through consistent marketing efforts and product campaign launches.

Assistant Marketing Manager

Sarovar Hotels & Resorts
New Delhi
08.2011 - 11.2013
  • Assisting the Marketing head in the development and implementation of marketing and promotional activities for all pre-opening, newly opened & operational hotels ATL/BTL activities I CSR initiatives I Supplier partnership management I Media relations I PR I Work with advertising agencies on creative deliverables I
  • Manage online website content I Database up-keeping I Sponsorship agreements I Review and audit collaterals and external content I Community engagement I Event conceptualization and branding.

F&B Sales & Marketing Associate

The Park Hotel, New Delhi
New Delhi
05.2010 - 07.2011
  • Core responsibility here was to handle accounts effectively to increase revenue
  • Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
  • Consistently striving to maximise revenue and promote relationships through effective negotiation of guestroom and meeting space rentals as well as food and beverage services.

Education

MBA - Marketing

Amity Business School
New, Delhi
04.2008 - 2010.05

BBA - Marketing

Institute of Technology Sciences
04.2005 - 2008.05

Skills

Communications Expertise

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Timeline

Associate Director -Marketing Communications & PR

Signum Hotels & Resorts
02.2022 - Current

Chief Marketing Officer

Butter Food Works
06.2019 - 01.2022

Senior Marketing Communications Manager

Azure Hospitality Private Limited
01.2018 - 06.2019

Marketing Communications & Public Relations Manager

The Claridges Hotels & Resorts
01.2016 - 01.2018

Assistant Marketing & Public Relations Manager

Japyee Hotels & Resorts
06.2014 - 07.2015

Assistant Marketing Manager

Sarovar Hotels & Resorts
08.2011 - 11.2013

F&B Sales & Marketing Associate

The Park Hotel, New Delhi
05.2010 - 07.2011

MBA - Marketing

Amity Business School
04.2008 - 2010.05

BBA - Marketing

Institute of Technology Sciences
04.2005 - 2008.05

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