Tanuj Attri
Noida
Summary
Results-oriented Product Specialist with 6+ years experience leading cross-functional teams to deliver innovative, customer-centric products. Expertise in product lifecycle management, market analysis, and driving revenue growth. Proven track record of translating complex customer needs into actionable product strategies while fostering collaboration across engineering, design, and business teams.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Product Manager- GTM
HealthAssure
2023.03 - Current
- Developing GTM strategies for affinity OPD products across NBFCs/Banca/Brokers/Corporates partners
- Providing customizable tech based solutions for client based requirements on PWA and API based integrations.
Product - Life B2C
InsuranceDekho
2022.01 - 2023.01
- Launched Investment plans for Life B2C offering solutions across demographics
- Working on end to end API integration of plans with 15 insurance companies
- Developed the post payment communication across external and internal systems
- Worked on Industry first features like inter/intra comparison, goal based calculator, similar plans to improve customer stickiness
- Responsible for quote visibility, proposal to payment funnel optimization
- Simplifying content across customer journey; lead till payment
- Enhancement tasks for motor insurance POS platform to improve online adoption by 15%
- Release Management: Stakeholder Communication, Release docs
- Preparing Product BRDs/PRDs and working in liaison with Development, Design & QA.
Product Manager- Direct sales
HDFC Life Insurance Company Ltd.
2021.07 - 2022.01
- Managing end to end LMS through Cloud Telephony and VVISE( Video & Voice Interface Sales Enabler)
- API Integration through third party services and stitching cross dependent platforms
- Worked on adoption through launch of features like joint calls, selective call recording, follow-up calls nudges
- Funnel management and improving L2C matrix
- Managing Virtual Relationship Manager Program to generate POC (Proof of Concept)
- Preparing BRDs and working with multiple stakeholders(external and internal).
Manager- Product & Strategy-KPG (Canara Bank) [Jan'19- Jul' 21]
Tata AIG GIC LTD.
2018.04 - 2021.07
- System Integration and Launching Product on Digital/offline platforms
- Designing process to streamline portability of renewals
- Design and develop SOPs for new products
- Conduct Product training and Portal knowhow sessions
- Designing Products as per external clients/partners needs and measuring performance Project
- Project LifeCycle Management
- Agile thorough Scrum
- Jira Usage
- Sprint Planning and Optimization
- Stakeholder Management
- Resource Management
- Timelines Management
- Innovation Management.
Education
MBA - Marketing and Finance
Symbiosis Institute of Management Studies, Pune
01.2018
Bachelor of Engineering - Electrical and Electronics
Visvesvaraya Technological University, Bangalore
01.2015
Skills
- Product Strategy & Roadmap
- Agile/Scrum Methodologies
- User-Centered Design
- Market & Competitive Analysis
- Data-Driven Decision Making
- A/B Testing & Experimentation
- Stakeholder Management
- Cross-Functional Leadership
- Funnel Optimisation
- Go-to-Market Strategy
Projects
Aludecor Lamination Pvt Ltd. [April 2017 to June 2017]
Project: Market Research
Details: Conducted a comparative study on the different brands of ACP (Aluminium Composite Panels) available in the market.
Cisco Consulting Services - Jan 2014
Project: Internet of Everything (IoT) Market Study
Details: Completed a comprehensive study on the IoT market in India, including research on home automation and related services.
Certification
- Successfully completed licentiate program by III(Insurance Institute of India) [Sept 2018]
- Completed a 40 days program, Digital and Social Marketing Strategies, at Summer School, Germany. [July 2017]
- Bloomberg Market Concepts (BMC) Certified [Sept 2016]
- Completed an extensive 6 module course on digital marketing from digitalacademy360 [Oct 2019]
Accomplishments
- Best Product Strategist 2023 – Awarded for successfully launching the maximum number of products.
- Raise The Bar (InsuranceDekho) – Successfully launched the Investment journey for the life insurance LOB with 3 insurance companies and 6 plans (Sept '22).
- "Soaring Eagles" by TATA AIG GIC Ltd – Awarded in July 2018 to top performers for exceptional contributions.
- "Challenge 2700 Trophy" – Awarded in March 2021 for exceeding the project delivery expectations.
Tools
Jira, Confluence, Google Analytics, SQL, Tableau, Figma, Clarity, Microsoft Office Suite
Timeline
Product Manager- GTM
HealthAssure
2023.03 - Current
Product - Life B2C
InsuranceDekho
2022.01 - 2023.01
Product Manager- Direct sales
HDFC Life Insurance Company Ltd.
2021.07 - 2022.01
Manager- Product & Strategy-KPG (Canara Bank) [Jan'19- Jul' 21]
Tata AIG GIC LTD.
2018.04 - 2021.07
MBA - Marketing and Finance
Symbiosis Institute of Management Studies, Pune
Bachelor of Engineering - Electrical and Electronics
Visvesvaraya Technological University, Bangalore
- Successfully completed licentiate program by III(Insurance Institute of India) [Sept 2018]
- Completed a 40 days program, Digital and Social Marketing Strategies, at Summer School, Germany. [July 2017]
- Bloomberg Market Concepts (BMC) Certified [Sept 2016]
- Completed an extensive 6 module course on digital marketing from digitalacademy360 [Oct 2019]
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