Tanuj Dhiman
Sales & Business Development Specialist
Bathinda
Summary
Versatile Senior Manager specializing in Sales & Business develpment and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Sr. Manager-B2B Sales
Pyramid E Services Private Limited
03.2025 - Current
- Lead and manage a team of Business Development Managers to achieve sales targets in international student recruitment across multiple global destinations.
- Develop and execute strategic plans to expand the B2B network by onboarding high-potential education agents and partners on the company platform.
- Drive business growth by building and nurturing long-term relationships with international education agents, providing comprehensive pre-sales and post-sales support.
- Monitor and analyze market trends and competitor activities to identify new opportunities and optimize sales strategies.
- Collaborate cross-functionally with marketing, operations, and product teams to ensure seamless agent onboarding and delivery of exceptional service.
- Oversee the end-to-end sales cycle, ensuring timely resolution of agent queries and facilitating smooth transaction processes.
- Conduct regular training and performance evaluations of the sales team to enhance skills, motivation, and productivity.
- Prepare and present detailed sales reports, forecasts, and business insights to senior management for informed decision-making.
Associate Manager
ApplyBoard India Private Limited
10.2023 - 02.2025
- Team Leadership & Mentorship: Lead and mentor a team of five International Recruitment Managers (IRMs), ensuring optimal performance, professional development, and alignment with the organization’s strategic goals.
- Relationship Management & Business Growth: Oversee and cultivate strong relationships with over 350 recruitment partner (RP) accounts within the designated territory, driving business growth and expanding the network by promoting international education programs and study destinations.
- Partner Support & Satisfaction: Promptly address and resolve queries from recruitment partners, ensuring high levels of satisfaction and fostering long-term, mutually beneficial partnerships.
- Training & Development: Strategically plan, organize, and deliver training sessions for recruitment partners, enhancing their understanding of educational programs, policies, and processes to drive better recruitment outcomes.
- Sales Strategy Development & Execution: Develop and implement tailored sales strategies aimed at maximizing student enrollments and meeting the organization’s business objectives.
- On-Site Partner Engagement: Conduct regular visits to recruitment partner offices, alongside team members, to strengthen partnerships, provide hands-on support, and offer strategic guidance. Consistently achieve and exceed enrollment targets across multiple international destinations, including the US, UK, Canada, Ireland, Germany, and Australia.
- Destination Diversification Promotion: Promote a broad range of destination-specific institutions, encouraging recruitment partners to diversify student placements across multiple international study destinations.
- Enrollment Diversification Strategy: Implement targeted strategies to drive enrollments to underrepresented destinations, ensuring a more balanced and diverse distribution of student placements.
- School Representative Coordination: Facilitate and oversee the effective coordination of school representative visits to recruitment partner offices, enhancing collaboration and driving greater engagement.
- Performance Evaluation & Continuous Improvement: Evaluate both individual and team performance against set objectives, identifying opportunities for continuous improvement and implementing corrective measures as needed.
Sr. Territory Manager
Pearson India Education Services Private Limited
07.2011 - 09.2023
- Lead Business Development: Spearhead business development initiatives across the regions of Punjab and Himachal Pradesh, driving growth and market penetration.
- Sales Target Achievement: Accountable for achieving and surpassing sales targets within the designated territory, ensuring consistent revenue generation.
- Post-Sales Support: Provide comprehensive after-sales support to educational institutions, ensuring sustained client satisfaction and retention.
- Execution Excellence: Oversee the seamless execution of marketing, conversion, and customer service strategies, ensuring high efficiency and alignment with organizational goals.
- Strategic Planning and Review: Regularly evaluate performance against short- and long-term objectives, formulating corrective actions and contingency plans to address performance gaps.
- Team Orientation and Leadership: Guide and mentor the team to deliver exceptional, value-added services to clients, fostering a culture of high-quality performance.
- Cross-Functional Collaboration: Foster integration and collaborative efforts between various departments to streamline operations and enhance service delivery.
- Resource and Cost Optimization: Conduct detailed cost-benefit analysis on resource allocation, marketing expenditures, and capacity utilization to maximize ROI.
- Effective Negotiation: Lead negotiations with both internal stakeholders and external partners, balancing organizational interests with external opportunities.
- Maximizing Team Potential: Leverage individual team member strengths to drive optimal results, fostering a results-oriented culture.
Business Development Manager-North India
Frankfinn Institute of Air Hostess Training Private Ltd
11.2010 - 07.2011
- Sales & Operations Management: Oversee and drive the sales and operational activities within the assigned territory, ensuring optimal performance and growth.
- Student Conversion & Team Leadership: Take ownership of student conversion initiatives while effectively managing and guiding the team to meet targets and objectives.
- BTL & ATL Strategy Implementation: Strategize, plan, and execute Below-the-Line (BTL) and Above-the-Line (ATL) marketing activities within the region to enhance brand visibility and engagement.
- Stakeholder Liaison: Cultivate strong relationships with school and college management teams, coordinating marketing efforts and promotional campaigns to maximize outreach.
- Event Organization: Lead the planning and execution of region-specific events, ensuring successful participation and increased brand awareness.
- Revenue Growth: Drive initiatives aimed at increasing the bottom line for the Designated territory, focusing on sustainable revenue streams and growth.
- Talent Acquisition: Oversee the recruitment process for executives and counselors, ensuring that staffing needs are met in alignment with business requirements.
Branch Head
ICFAI University
01.2009 - 11.2010
- Event Planning & Execution: Strategically plan and organize quarterly events aimed at promoting ICFAI University programs within corporate sectors and educational institutions, ensuring impactful outreach and brand visibility.
- Market Intelligence & Strategy Development: Continuously monitor market trends and competitor activities, developing innovative strategies to advance the organization’s objectives and maintain a competitive edge.
- Coordination of Promotional Campaigns: Efficiently coordinate with executives and counselors to ensure the smooth and effective execution of all promotional activities, fostering collaboration and ensuring alignment with organizational goals.
- Profitability Management: Take full responsibility for driving the overall profitability of the branch, optimizing resources, and implementing strategies to achieve sustainable financial growth.
- Branding & Market Positioning: Champion the branding and promotional initiatives for ICFAI University within the designated territory, reinforcing the institution’s reputation and fostering greater market penetration.
- Sales Team Training & Motivation: Lead the training and development of the sales team, motivating them to achieve set targets and fostering a high-Performance culture focused on results and excellence.
- Stakeholder Engagement for Event Facilitation: Build and maintain strong relationships with local authorities to facilitate and execute events such as seminars, info desks, and promotional canopies, enhancing community engagement.
- Corporate Presentations & Outreach: Conduct compelling presentations to corporate organizations to promote ICFAI University’s Distance Learning Programs (DLP), driving enrollment and expanding institutional reach.
- Talent Acquisition & Team Building: Oversee the recruitment process for the Sales team, ensuring that the branch is staffed with skilled professionals in line with the organization’s needs and objectives.
- Policy Adherence & Ethical Compliance: Ensure strict adherence to all company policies, procedures, and ethical codes, communicating these standards effectively within the team and ensuring their consistent implementation.
Manager in Sales
Reliance Life Insurance
05.2007 - 12.2008
- Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
- Responsible for the performance and development of the advisors.
- Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
- Initiates and coordinates development of action plans to penetrate new markets.
- Assists in the development and implementation of marketing plans as needed.
- Conduct one-on-one review with all advisors to build more effective Communication, to understand training and development needs, and to provide insight for the improvement of advisors sales and activity performance.
- Provides timely feedback to senior management regarding performance.
- Maintains accurate records of sales, and activity reports submitted by Advisors.
- Creates and conducts proposal presentations and RFP responses.
- Assists advisors in preparation of proposals and presentations.
- Controls expenses to meet budget guidelines.
Education
Master of Business Administration -
Indian Institute of Planning & Management
06.2007
B.Com - undefined
Government Post Graduate College
05.2005
XII - undefined
IBDAV Public Senior Secondary School
03.2001
X - undefined
IBDAV Public Senior Secondary School
03.1999
Skills
Strategic Sales planning & Leadership
Data-driven decision making
Channel Sales Expertise
CRM & Sales tools Proficiency
Influencing and negotiating
Effective communication
Adaptability and flexibility
Problem-solving aptitude
MS office, AI and Salesforce Proficiency
K-12 Publishing Sales Expertise
International Student Recruitment Expertise
Interests
Social Networking, Exploring new destinations, Listening to music
Accomplishments
- Top Performer Award: Achieved recognition for exceeding enrolment targets and driving business growth through innovative sales strategies.
- Leadership Excellence Award: Honored for successfully managing a team of 5 International Recruitment Managers and delivering consistent results across key performance metrics.
- Destination Diversification Champion: Recognized for significantly increasing enrolments in emerging study destinations, including Germany, Ireland, and Australia.
- Outstanding Training Facilitator: Acknowledged for conducting impactful training sessions that enhanced recruitment partners' understanding of institutional offerings and application processes.
- Client Relationship Excellence Award: Commended for building and maintaining strong relationships with 350+ recruitment partners, ensuring sustained business growth.
- Awarded for Innovation in Sales Strategy: Applauded for planning and implementing tailored sales approaches that contributed to record-breaking revenue from B2B networks.
Disclaimer
Bathinda, August, 2025 Tanuj Dhiman
Timeline
Sr. Manager-B2B Sales
Pyramid E Services Private Limited
03.2025 - Current
Associate Manager
ApplyBoard India Private Limited
10.2023 - 02.2025
Sr. Territory Manager
Pearson India Education Services Private Limited
07.2011 - 09.2023
Business Development Manager-North India
Frankfinn Institute of Air Hostess Training Private Ltd
11.2010 - 07.2011
Branch Head
ICFAI University
01.2009 - 11.2010
Manager in Sales
Reliance Life Insurance
05.2007 - 12.2008
B.Com - undefined
Government Post Graduate College
XII - undefined
IBDAV Public Senior Secondary School
X - undefined
IBDAV Public Senior Secondary School
Master of Business Administration -
Indian Institute of Planning & Management