Tanuj Mehta
Digital Marketing Professional
New Delhi,Delhi
Summary
A result oriented professional with total experience of 6+ years having worked on various tools and platforms. Recognized Consistently for performance excellence and contribution to success in digital industry. Possessing the ability to develop, implement and deliver Marketing campaigns fulfilling Brand needs successfully. Strengths in Campaign end to end management, team management and Liaising with different teams/partners.
Overview
4
4
years of post-secondary education
6
6
years of professional experience
Work History
Assistant Manager - Online Marketing
MakeMyTrip
Gurgaon, Haryana
02.2020 - Current
- Performing day to day operations, optimizations, planning and regularly finding new ways to develop and expand business opportunities
- Collaborate with revenue and product teams to generate Max ROI and improving user journey and funnel
- Handling international and domestic flights marketing on Facebook & google with primary KPI to be a constant ROAS with increasing market share
- Handling the advertising for flights for UAE website as well with primary KPI of creating brand awareness with profitability
- Strategizing and planning the marketing spends for each quarter with insightful market analysis
Assistant Manager - Biddable Media
SVG Columbus, Dentsu Aegis Network
Gurgaon, Haryana
10.2018 - 02.2020
- Managed campaigns on behalf of various clients on Google , Facebook, Twitter, Linkedin
- Collaborated with content and creative team to help come up with communication strategies to help improve our social media accounts
- Planning ways to efficiently use budget or each account across various platforms under different campaigns and objectives
- Regularly communicating with clients in understanding the business goals and ensuring achievement on all objectives
- Handled marketing campaigns for multiple clients of different verticals. ex. HDFC Life, Max Life Insurance, Soultree, Billtrim (USA), Unicef, Avis, AIS Windshield Experts
Assistant Manager - SEM
Interactive Avenues (IPG MediaBrands)
Gurgaon, Haryana
07.2018 - 10.2018
- Created and managed paid media campaigns on multiple different platforms for various clients spread across different verticals
- Identifying new ways to scale up the marketing accounts to increase ROI
- Presenting the weekly , monthly reports to the clients and discussing the possible opportunities to scale up the account
- Clients handled: BMW, MG Motors, Usha, Orient, Sony, Dominos, Amex
Associate - Biddable Media
Performics.Convonix (Publicis Groupe)
Mumbai, Maharashtra
04.2015 - 06.2018
- Created and managed paid media campaigns for international clients on platforms such as Google Ads, Facebook, Twitter. Linkedin
- Monitor and optimized the performance on regular basis
- Developed reporting templates to provide a high level overview on paid media performance for weekly , monthly meetings
- Performed account restructuring and keyword research
- Performed detailed account audits to find opportunities of improvements
- Clients handled: Hyatt Hotels, Bose US, Info-Canada, Info-USA, Kohls US, Gulf state Toyota, Verizon
Education
Bachelor of Technology - Computer Science
Delhi Institute of Technology & Management
Sonepat, Haryana 09.2010 - 05.2014
MBA - Marketing Management
Narsee Monjee Institute of Management (Distant)
Mumbai, Maharashtra 05.2021 - Current
Skills
Online and traditional marketing
Online marketing strategies
Marketing campaign development
Project manager supervision
Media Planning
Social Media Campaign
Client Management
Accomplishments
· Performics.Convonix: Awarded Innovator of the Quarter Award for finding a solution to simplify the daily reporting process by automation and Excel Macros
· Performics.Convonix: Awarded Employee of the Quarter Award X2
· SMG Convonix: Conferred with the Employee of the month
Timeline
MBA - Marketing Management
Narsee Monjee Institute of Management (Distant)
05.2021 - Current
Assistant Manager - Online Marketing
MakeMyTrip
02.2020 - Current
Assistant Manager - Biddable Media
SVG Columbus, Dentsu Aegis Network
10.2018 - 02.2020
Assistant Manager - SEM
Interactive Avenues (IPG MediaBrands)
07.2018 - 10.2018
Associate - Biddable Media
Performics.Convonix (Publicis Groupe)
04.2015 - 06.2018
Bachelor of Technology - Computer Science
Delhi Institute of Technology & Management
09.2010 - 05.2014