Tanuja Dani
Ahmedabad
Summary
Strategic and performance-driven Senior Business Development Manager with 8+ years of experience in SaaS, ERP, Enterprise Software, IT Services, and Renewable Energy sales. Proven expertise in scaling revenue from inception-stage products to ₹4+ CR annually, building and mentoring high-performance sales teams, driving enterprise & government deals, and executing Go-To-Market strategies across APAC, EMEA, GCC, and global markets. Known for closing large ticket deals (₹1 CR+), strengthening partner ecosystems, and aligning sales with product and project teams for sustainable growth.
Overview
8
8
years of professional experience
Work History
Sr. Business Development manager
VasyERP Solutions PVT LTD
01.2022 - Current
- Own end-to-end revenue portfolio with annual targets up to ₹4.8 CR.
- Lead 15+ inside sales, 2 BDMs, outbound team, and 6+ channel partners.
- Built second-line leadership; promoted 3 team members to TL/BDM roles.
- Increased enterprise ticket to ₹1 CR.
- Worked closely with product & delivery teams to build ERP solutions for: Manufacturing (Sweet, Marble, Dairy, Garment, Boutique, Canteen).
- Built hardware partnership revenue model.
- Launched new city P&Ls – Surat & Delhi, including hiring and revenue ramp-up.
- Defined government sales strategy via e-procurement portals.
- FY 24–25: Target ₹3.2 CR | Achieved ₹3.56 CR.
- FY 25–26: Target ₹4.8 CR | Achieved ₹5.2 CR.
- Product: ERP & Custom Manufacturing SaaS
Business Development Manager
VasyERP Solutions PVT LTD
01.2022 - 01.2024
- Early hire post acquisition; worked closely with founders during product inception.
- Built sales function from individual contributor to structured sales organization.
- Owned full sales cycle initially: demos, negotiations, and closures.
- Built and scaled:
- Inside Sales Team (5+)
- Lead Generation Team (4+)
- Defined sales SOPs, GTM messaging, pricing, and playbooks.
- Designed and implemented in-house CRM (VConnect).
- Introduced enterprise SaaS selling motion.
- Launched channel partner program and expo/event-based revenue strategy.
- Cumulative Revenue Impact:
- Individual: Target ₹52L | Achieved ₹63.2L
- Team: ₹2.48 CR (Target ₹2.5 CR)
Sr. Business development Executive
Fibre to Fashions
01.2021 - 01.2022
- Sold TexPRO, a predictive analytics SaaS for fabric price forecasting.
- Engaged CXOs and procurement heads globally.
- Led demos, negotiations, and enterprise closures.
- Converted marquee brands: Amazon (Footwear), Page Industries (Jockey), Mango, Prima Fashions.
Business development Executive
GlobalVox
01.2020 - 01.2021
- Initially focused on IT Services sales, sourcing projects via Upwork, Guru, and B2B portals.
- Independently generated and closed ₹25L worth of IT service projects within the first 4 months.
- Transitioned into Product Sales (Visitor Management System – VMS).
- Conducted solution demonstrations, requirement analysis, and enterprise negotiations.
- Closed ₹12L in VMS product revenue.
- Successfully cross-sold hardware kiosks and access control devices.
- Established and managed hardware vendor partnerships, contributing to higher deal value.
- Worked closely with technical and implementation teams to ensure smooth delivery and customer satisfaction.
Business development Executive
MindTech International
01.2018 - 01.2020
- Delivered product demonstrations and consultations to institutions, training centers, and consultants.
- Managed end-to-end sales and post-sales engagement, including onboarding and training.
- Conducted business training sessions for partners and resellers.
- Deal Size: ₹80K – ₹2L.
- Year 1: Target ₹30L | Achieved ₹39L.
- Year 2: Target ₹38L | Achieved ₹42L.
- Drove cross-selling, upselling, and referral-based revenue.
- Product: DMIT (Dermatoglyphics Multiple Intelligence Test) Software
Business development Executive
MoreGreen Energy PTY LTD
01.2018 - 01.2020
- Managed inbound leads from the Australian market.
- Delivered technical product explanations, ROI comparisons, and pricing proposals.
- Handled objection management, contract discussions, and deal closures.
- Worked with installers and operations teams to ensure seamless execution.
- Consistently exceeded sales targets.
- Product: Solar Panels
Education
Masters - Business Administration
GLS University
01.2018
Bachelors - Business Administration
BRCM college of business administration
01.2016
Skills
- Enterprise & SaaS Sales Leadership
- Revenue Growth & P&L Ownership
- Team Building
- Mentoring
- Succession Planning
- Go-To-Market (GTM) Strategy & Execution
- Channel
- Hardware & Strategic Partnerships
- Inside Sales & Outbound Sales Models
- Product Demonstrations & Enterprise Closures
- CRM Development
- Sales SOPs & Automation
- Government & PSU Project Acquisition
- Market
- City & Vertical Expansion
Languages
English
Advanced (C1)
Gujarati
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Business Development Manager
VasyERP Solutions PVT LTD
01.2022 - 01.2024
Sr. Business Development manager
VasyERP Solutions PVT LTD
01.2022 - Current
Sr. Business development Executive
Fibre to Fashions
01.2021 - 01.2022
Business development Executive
GlobalVox
01.2020 - 01.2021
Business development Executive
MindTech International
01.2018 - 01.2020
Business development Executive
MoreGreen Energy PTY LTD
01.2018 - 01.2020
Bachelors - Business Administration
BRCM college of business administration
Masters - Business Administration
GLS University