Tanuja H
Summary
Data Analyst with 3.5 years of experience in E-Commerce and Banking. Specializing in pricing and promotions with complete ownership of diverse portfolios to optimize Business Unit performance. In the Banking sector, gained expertise in databases, customer segmentation, portfolio analyses, and end-to-end development of Tableau Dashboards. Aspiring to apply leadership skills and bring valuable insights to the organization.
Overview
5
5
years of professional experience
Work History
Data Analyst - Associate
Myntra Designs Pvt. Ltd.
Bengaluru
04.2022 - Current
- Pricing strategy and execution for daily GM and GMV management of Beauty and Personal Care category to drive overall category growth, ensuring the Business Unit stays on plan.
- Solving for price sanity to ensure size-based laddering, inventory health and competitive price benchmarking.
- Supporting cross functional teams with pricing and coupon queries during BAU and tower events.
- Coordinating with the internal Merchandising team to capture visibility metrics and plan daily deals for events
- Driving the growth of the marketplace charter through incentive programs with calculated rebates and TD asks.
- Driving special offers with tech during HRD events such as Rupee 1 deals and scratch-card based coupons for external payment platforms.
- Working closely with Central Pricing team for event pricing, VF inputs and central revenue property optimizations.
- Building, automation and maintenance of trackers and pricing models for regular monitoring and planning at an intra-day level.
Officer (Analytics)
Federal Bank Ltd.
Kochi
09.2020 - 03.2022
- Performed Micro Segmentation for the customer base using clustering algorithms combined with formulated scores for all the Bank products.
- Generated target audience using lookalike scores for campaigns and marketing use-cases.
- Leveraged SQL procedures to extract and load data for automations.
- Developed and maintained Tableau dashboards with end-to-end ownership of projects from design to production.
- Mentored and led a team of Tableau developers and performed unit testing on all dashboards prior to production deployment.
- Provided data-driven solutions with customer and portfolio analyses to support decision making.
- Took up additional Machine Learning projects to perform Sentiment Analysis of tweets and customer emails through Natural Language Processing.
Machine Learning Intern
Oxynus Technologies Pvt. Ltd.
Bengaluru
10.2019 - 01.2020
- Worked with Natural Language Processing (NLP) and Conversational AI to generate blueprints of conversations and analyze textual patterns using ML on Cloud Computing Platform (AWS Sagemaker)
Data Analyst - Intern
Devic Earth Pvt. Ltd.
Bengaluru
04.2019 - 06.2019
- Statistical Analysis of the effectiveness of Pure Skies Technologies across cities, and preparation of analytical reports for clients and the Sales team
Education
Master of Science - Big Data Analytics
St. Joseph’s College
Bengaluru04-2020
Bachelor of Science - Statistics, Mathematics, Economics
Mount Carmel College
Bengaluru04-2018
Skills
- MS Excel, MS Office
- SQL & DBMS
- Python for Analytics and Machine Learning
- NLP
- Statistics
- R-Programming
- Tableau
- Power BI
- MATLAB
Academic Projects
- Development of a Flask app for text summarization using NLP with Machine Learning.
- Audio classification of bird sounds using Naïve Bayes Classifier.
- Personal research project titled 'Sanskrit in MathMusic' to study the application of Sanskrit in the mathematical world of classical music and identify an interconnection among the three subjects.
Accomplishments
- Senior grade graduate in Carnatic Vocal and Instrumental music
- Volunteered as a teacher at an NGO (U&I)
- Advanced program in Global Warming by ICCE against Climate Change, with an Activity Score of A+
- Certificate of Merit for the Best Interdisciplinary Project in Sanskrit from Mount Carmel College
- Won Inter-Class Chess Tournament organized at St. Joseph's College
Hobbies and Interests
- Vocal and Instrumental Music
- Bharatanatyam
- Mandala Art
- Travel
- Reading
- Swimming
Languages
- Kannada
- English
- Hindi
Timeline
Data Analyst - Associate
Myntra Designs Pvt. Ltd.
04.2022 - Current
Officer (Analytics)
Federal Bank Ltd.
09.2020 - 03.2022
Machine Learning Intern
Oxynus Technologies Pvt. Ltd.
10.2019 - 01.2020
Data Analyst - Intern
Devic Earth Pvt. Ltd.
04.2019 - 06.2019
Master of Science - Big Data Analytics
St. Joseph’s College
Bachelor of Science - Statistics, Mathematics, Economics
Mount Carmel College
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