Tableau
Tanuja Sai Maddi
Marketing And Urban& Energy Management
Vijayawada,Andhra Pradesh
You're the soul writer of your Destiny!
Summary
An emerging marketing maven who is willing to contribute her education, marketing and management skills by being resourceful, innovative and motivated. Grooming my learned intuitive skills that build mutually beneficial association to my growth which reflects in adding value to organization.
Overview
6
6
years of professional experience
9
9
years of post-secondary education
5
5
Certifications
4
4
Languages
Work History
Marketing Intern
MIDHANI - PSU, Ministry Of Defence
Hyderabad, Telangana
10.2020 - 01.2021
- Submitted internship report on 'B2B Marketing in MIDHANI' and prepared reports detailing project updates, performance information and ongoing trends.
- Carried out Customer Satisfaction Survey for FY 2019-2020 of MIDHANI under Customer Relationship Management and performed market analysis and researched latest trends. Observed Cash Collection Process and suggested some insights to improve the process.
- Reported daily work to Armouring division Marketing Dept, identifying areas for improvement and collaborating to increase knowledge and rectify problems. Visited Gujarat Forensic University to get the MIDHANI'S 'Bhabha Kavach', an exclusive Ballistic Bullet Proof Jackets range for the testing purpose and witnessed Firing (Perforation) Session as a company personnel.
- Created unique and engaging content for range of social media platforms including Twitter, FaceBook and YouTube.
- Helped with planning and hosting of engaging events for their 47th Foundation Day Celebrations.
- Designed, presented and implemented social media campaign ideas and has built a digital engaging ecosystem for MIDHANI and managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Improved social media reach by handling over their official social media accounts and increased the overall following from 100 to 1.7k followers.
- Stayed updated with latest B2B marketing , concepts, techniques and defence news and assisted with capturing and analyzing social media metrics and designed appealing posters.
- Reviewed historical data and classified information to inform strategic campaign development.
Team Leader OGX
AIESEC India
Vijayawada, Andhra Pradesh
12.2017 - 02.2018
Digital Marketing Coordinator
AIESEC In India
Vijayawada, Andhra Pradesh
06.2017 - 12.2017
Team Member IGX
AIESEC India
Vijayawada, Andhra Pradesh
02.2016 - 05.2016
Student Volunteer
JIGNASA ORG
Vijayawada, Andhra Pradesh
12.2018 - 07.2019
Sales Trainee
MIRCHI, The Times Group
Hyderabad , Telangana
2021.07 - 2022.02
- Created Brand Solutions through AFP’s multimedia solutions and live
exposures for regional, corporate clients.
• Outbound Sales and Business development by identifying the potential clients
and created integrations to bring them on board for national
properties. - Successfully did 250 Client meets. Worked end to end for client
onboarding and campaign management to ensure best servicing and client
relationship.
• Mapped competition and analyzed different channels for generating business leads. - Lead the way to introduce MIDHANI, A Defence PSU and Defence sector to advertising arena through MIRCHI.
Education
Post Graduate Diploma in Management(PGDM) - Marketing And Urban& Energy Management
07.2019 - 03.2021
Master of Arts - Sociology
06.2019 - 08.2021
Pursing MA in Sociology from IGNOU On distance mode
Bachelor of Arts - English Literature, History, Political Science
06.2015 - 03.2018
- Graduated with 70%.
XII - History, Public Administration, Geography
06.2013 - 04.2015
- Graduated with 87%
High School Diploma -
06.2012 - 04.2013
- Graduated with 8.0 GPA
Skills
Brand development
NeuroMarketing
Social Media Marketing
Digital Marketing
Sales Management
Outbound Marketing
Marketing Research
Creativity
Marketing Communications
Content Creation
B2B Marketing
Campaign Generation
Advertising and Designing Posters
Strategy
Political Consulting
Project Management
Software
SPSS
Adobe Photoshop
Canva
MS Office
Certification
Digital Marketing
Accomplishments
- Organized MIDHANI'S 47th Foundation Day Celebrations.
- Panel discussion and Mock World Economic Forum for ASCI PGDM's Annual National level Management Fest 'Inara Fiesta 2020'.
- Organised 'Ink Wash2020' An International Summit on Urban Management by ASCI
- Won Quiz and Debate Championships in Inter Collegiate Competitions and several colosseums held at different colleges.
- Won University Quiz Championship in 2017 and 2nd prize in University Debate Competition.
- Titled as Ms Lyceum Runner Up.
- Done book review on Varghese Kurian's I TOO HAD A DREAM.
- Solely responsible for getting Overall Championship to College.
- Represented college and participated as Student representative in National Intangible Heritage Festival(NIHF 2K16) by Ministry Of Environment and Archaeology, India.
- Selected for National Youth Parliament.
- Stood as a state topper of Geography.
- Organised 40 Guest lectures by eminent Civil Servants.
- Selected for State level Spell Bee Competition and Hindu YoungWorld Quiz
- Won 1st Prize in Singing Competition at District Level conducted by AP Government.
- Bagged many prizes in Quiz Competitions, Singing, Eloctution, Debate Competitions.
Affiliations
- Student Coordinator Andhra Loyola Cultural Association.
- Member Andhra Loyola Book Reviewers Association.
- Member Andhra Loyola Library Association.
- Member Of Dream Team consists of 30 out of 500 Students chaired by Shri A.K.Mohanthy, Former DGP Of Andhra Pradesh.
- Trustee, Maa Ellu Charitable Trust(Student Wing).
- Member Vasavi Clubs International.
- Vice-HeadGirl for High school.
- Head for Music Wing in High School.
Thesis& Research Paper, Projects.
- Submitted a project Internship report on 'B2B Marketing in MIDHANI' and carried away Customer Satisfaction Survey for FY 2019-2020 of MIDHANI under the policy of Customer Relationship Management.
- Presented a research paper on 'Vijayawada as an Industrial Hub' at Vijayawada Through Ages, a national level seminar organised by Ministry of Cultural affairs& Archaeology, India.
- Submitted my Project on 'Thesis on Ambedkar' as a part of my final year's curriculum.
Interests
StartUps
Political Affiliations
Hobbies
Singing, Basketball, Exploring& Travelling, Jewellery Designing, Brain Storming, Reading, News Freak.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Trainee - MIRCHI, The Times Group
2021.07 - 2022.02
Marketing Intern - MIDHANI - PSU, Ministry Of Defence
10.2020 - 01.2021
Hubspot Content Marketing
09-2020
Hubspot Inbound Marketing
08-2020
Smart Marketing with Price Psychology
08-2020
Consumer Neuroscience and NeuroMarketing
07-2020
Administrative Staff College Of India(ASCI) - Post Graduate Diploma in Management(PGDM), Marketing And Urban& Energy Management
07.2019 - 03.2021
Indira Gandhi National Open University(IGNOU) - Master of Arts, Sociology
06.2019 - 08.2021
Digital Marketing
01-2019
Student Volunteer - JIGNASA ORG
12.2018 - 07.2019
Team Leader OGX - AIESEC India
12.2017 - 02.2018
Digital Marketing Coordinator - AIESEC In India
06.2017 - 12.2017
Team Member IGX - AIESEC India
02.2016 - 05.2016
Andhra Loyola College - Bachelor of Arts, English Literature, History, Political Science
06.2015 - 03.2018
Narayana IAS Academy - XII, History, Public Administration, Geography
06.2013 - 04.2015
KCSR English Medium School - High School Diploma,
06.2012 - 04.2013