Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tanuja Vasudev

Product Marketing Professional
Bengaluru,KA

Summary

Dynamic Product Marketing Professional with a strong concentration in digital marketing and 5+ years of experience. Proven ability to lead teams and implement measurable change to improve efficiency and achieve customer satisfaction. Experience working with multimillion-dollar budgets that improved results within a dynamic environment. Versatile Regional Marketing Manager adept at developing marketing plans, managing tactical planning and overseeing marketing department operations. Forward-thinking and resourceful leader with solid accomplishments in the field. Pursuing a new professional challenge with a progressive company.

Overview

6
6
years of post-secondary education
15
15
years of professional experience

Work History

Regional Marketing Manager

Amway India Pvt. Ltd
Bangalore, Karnataka
06.2016 - Current
  • Directed launch of 5 new product lines with total annual revenue of Rs.
  • 20 Crs.
  • Managed all corporate marketing functions with budget of Rs.5lks/pm , including brand management, product launch, advertising, marketing collateral, events.
  • Established new social media team including Content Developers, SEO Specialists, and Media Technicians that grew category presence regional brand awareness by 34%.
  • Recruited, hired, and trained over 10 marketing and sales specialists, improving overall sales targets by 35% while maintaining 86% in employee retention.
  • Market research.
  • Segmentation.
  • Targeting.
  • Surveys.
  • Interviews.
  • Competitive analysis.
  • Customer needs.
  • Pain points.
  • Customer feedback.
  • Cross-functional.
  • Insights.
  • Roadmap.
  • Voice of the customer.
  • Marketing strategy.
  • Branding.
  • Messaging.
  • Go-to-market (GTM) plan.
  • Positioning.
  • Value proposition.
  • Marketing Campaign.
  • Content Marketing.
  • Collateral.
  • Digital Marketing.
  • Case Studies.

Area Business Manager

Lakme Lever Pvt.Ltd.
Bangalore, Karnataka
06.2015 - 06.2016
  • Developed and executed targeted relationship and account development strategy.
  • Provided customers with recommendations to promote brand effectiveness and product benefits.
  • Implemented consultative sales techniques to generate revenues and exceed sales targets.
  • Ensured effective customer communication to maintain NPS Score of the FOFO and COCO Outlets with customer satisfaction and loyalty.
  • Implemented marketing & sales plans for stores - FOFO & COCO
  • Negotiated and closed deals with minimal oversight.
  • Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor products to individual markets.
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Improved productivity while reducing staffing and operational costs by 25%.

Zonal Manager

Enrich Hair & Skin Academy Pvt.Ltd
Bangalore, Karnataka
06.2014 - 06.2015
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
  • Completed in-depth reviews of market conditions and customer preferences for products.
  • Planned and executed events and marketing programs, producing times goal of qualified leads.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.

Area General Manager

R & R Salons, YLG
Bangalore, Karnataka
02.2012 - 06.2014
  • Devised, deployed and monitored processes to boost long-term business success and increase profit levels 40%.
  • Tracked and analyzed profitability and key metrics of SALONS establishment to improve overall profitability and bring in new clientele.
  • Implemented business strategies by executing Quick Revenue Growth Plan and Repeat Customers Matrix, increasing revenue and effectively targeting new markets.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Maximized efficiency by coaching and mentoring personnel on principles, industry practices, company procedures and system.
  • Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
  • Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
  • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
  • Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.
  • Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service.

Store Manager

Reliance Digital Retail Ltd, Bangalore
11.2010 - 01.2012
  • Spearheading the Store operations with 40 Executives, 6 Heads and 10 Team Managers.
  • Was the P&L Head for the store, accountable for sales Targets 2.
  • Responsible for Vendor and Relations Management.
  • Also, In-charge of product distribution accountability.
  • Handling recruitment of frontline sales team and.
  • Ensuring profitability of the region, through quality business sourcing.
  • Budget planning and tracking, accounting and Payroll management Plan-o-gram Implementation, Direct loss prevention Initiatives, Actively conducting and anchoring TTT Programs Key Accomplishments Turnaround of Store sales from 15% achievement to 110% within 1 year.
  • RGM of the store grew from 22% to 45%.
  • Oversaw receiving and display of incoming products, meeting planned promotions and seasonal rotation for sales events.

Business Head & Studio Manager

VLCC HealthCare Ltd
05.2010 - 10.2010
  • Responsible for the Revenue and Operations of the center 1.
  • Maintain a track of the customers, Lead generation, customer satisfaction and MIS management 2.
  • Lead a team of 35.
  • Handling Marketing and Sales Key Accomplishments Growth of Revenue by 30%.
  • Revenue generated module from Pantaloons.

Cluster Manager

CL Educate
, KA
12.2008 - 04.2010
  • Heading 2 centers, responsible for overall revenue and Volume Targets of the centers.
  • Also was heading School's product for Bangalore region 1.
  • Guiding a team of 5 on sales & Marketing and career counselling.
  • Responsible for Institutional sales and relationship building 3.
  • Handling multiple products and ensuring volume goals and quality deliverables at centers Generating leads/enquiries for school/College products through different campaigns and medium Managing team
  • Executives and Counselors for lead generations and efficient/effective academic counselling.
  • Conducting large scale events and effective campaigns on a periodic basis Handling recruitment and Product training for Bangalore Region.
  • Key Accomplishments Received Best Centre Awards for 2 consecutive Half yearly in Bangalore Accomplished Tie-ups with Key schools like St.
  • Joseph’s, APS, Mount Carmel College.
  • Anchored large-scale events like Confluence, Tycoons, and conducted innumerable seminar & workshops in schools and colleges.
  • Also awarded as a passionate teacher for School level program in the areas of Verbal Aptitude.

Kids Kemp

Entrepreneur – Archies Franchisee
12.2000 - 02.2003
  • Bangalore (Sales Executive).

Education

MBA - MARKETING

AMC Management College
Bangalore
05.1992 - 05.1994

PG Diploma - Retail

Symbiosis Institute For Distance Learning,
Bangalore
05.2014 - 12.2014

Bachelor of Arts - Economics, Journalism , Industrial Psychology

NMKRV Women's College
Bangalore
03.1989 - 05.1992

No Degree - Customer Analytics And Marketing Valuation

IIM- KASHIPUR
02.2018 - 07.2018

Skills

Market Analysis

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Timeline

No Degree - Customer Analytics And Marketing Valuation

IIM- KASHIPUR
02.2018 - 07.2018

Regional Marketing Manager

Amway India Pvt. Ltd
06.2016 - Current

Area Business Manager

Lakme Lever Pvt.Ltd.
06.2015 - 06.2016

Zonal Manager

Enrich Hair & Skin Academy Pvt.Ltd
06.2014 - 06.2015

PG Diploma - Retail

Symbiosis Institute For Distance Learning,
05.2014 - 12.2014

Area General Manager

R & R Salons, YLG
02.2012 - 06.2014

Store Manager

Reliance Digital Retail Ltd, Bangalore
11.2010 - 01.2012

Business Head & Studio Manager

VLCC HealthCare Ltd
05.2010 - 10.2010

Cluster Manager

CL Educate
12.2008 - 04.2010

Kids Kemp

Entrepreneur – Archies Franchisee
12.2000 - 02.2003

MBA - MARKETING

AMC Management College
05.1992 - 05.1994

Bachelor of Arts - Economics, Journalism , Industrial Psychology

NMKRV Women's College
03.1989 - 05.1992

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Tanuja VasudevProduct Marketing Professional