Tanupriya Chaubey

Strategic and results-driven Brand Marketing and Communications professional with 8+ years of experience in digital marketing, influencer collaborations, and content strategy. Passionate about storytelling, I specialize in social media strategy, influencer marketing, brand engagement, and organic reach optimization. Having worked with over 100 brands, including Aditya Birla Group, Asian Paints, Viacom 18, and Tata Group, I thrive on crafting compelling narratives that resonate with audiences and drive engagement. Successfully increased brand engagement by 40%+, managed influencer outreach programs reaching millions of users, and optimized content strategies to boost organic reach by 60%. Beyond marketing, I am an avid motorcyclist and part of the riding community, which has shaped my understanding of brand narratives in this space. From long-distance rides to engaging with fellow riders, I have seen firsthand how motorcycle culture extends beyond machines to shared experiences and stories.

• Google Analytics & Social Media Listening Tools
• Social Media Performance & ORM Analytics
• Influencer Management & Engagement Platforms