Adobe analytics
Tanush B D
Bengaluru,KA
Summary
Worked as a Data Analyst II in a pure play data science company with a dedicated experience of 1.4+ years, gained diverse project exposure across various accounts. This journey has fortified my technical proficiency in a spectrum of technologies. Possessing excellent communication and problem-solving skills, I've seamlessly explored the role of a Data Analyst. I am now seeking a dynamic position in a Forward-thinking company that will not only enhance my skill set but also present engaging opportunities to drive organizational objectives and deliver high-fidelity results.
Overview
1
1
year of professional experience
Work History
Data Analyst
Mu Sigma Business Solutions
2023.01 - 2024.05
Project Title: Data Visualizing, Forecasting , Analyzing of ROI
Technology Stack and Tools: Python, SQL, Excel, R, Tableau, Power BI
Data Harmonization and ADS Creation:
- Led extraction and standardization of MMx data from Nielsen, MetaMetrics, and j3 vendors, ensuring consistency across campaigns, need states, and regions.
- Directed Analytical Data Set (ADS) creation for campaign-specific analysis, introducing metrics like media index and campaign index.
Dashboard Development:
- Engineered campaign-focused dashboards displaying ROI, expenditures, and revenue.
- Implemented views integrating market and brand data, social media insights, and tabular representations for enhanced visualization.
- Addressed request for evaluating working media coverage with WMC view, comparing JNJ spends with MMx data.
Education
Bachelor of Engineering - Mechatronics
Acharya Institute of Technology
Bengaluru, India05.2023
Skills
- SQL
- R Programming
- PYTHON
- POWER BI
- TABLEAU
- ADVANCE EXCEL
- SAAS PROGRAMMING
- ETL (Extract, Transform, Load)
- Adobe Analytics
- Process Mapping
- Usability Testing
- Data Validation
Software
Microsoft office
Jupyter notebook
Spark
Timeline
Data Analyst
Mu Sigma Business Solutions
2023.01 - 2024.05
Bachelor of Engineering - Mechatronics
Acharya Institute of Technology
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