Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Languages
Timeline
Generic

Tanushree Mankar

Mumbai

Summary

Dynamic marketing professional with a proven track record at various organization, excelling in market analysis and social media management. Skilled in developing impactful campaigns that enhance brand awareness and drive customer engagement. Adept at contract negotiation and fostering strong vendor relationships, consistently delivering results that align with organizational goals.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Assitant General Manager

Visionstone
Thane
02.2025 - Current
  • Identified target markets and developed effective messaging strategies for each segment.
  • Managed social media accounts, including developing content calendars and posting regularly.
  • Developed and implemented marketing campaigns to increase customer engagement.
  • Planned and executed events to promote brand awareness and loyalty.
  • Ensured compliance with legal regulations pertaining to all aspects of marketing activities.
  • Analyzed customer feedback data to inform marketing decisions and strategies.
  • Partnered with advertising agencies to develop promotional materials that aligned with corporate objectives.
  • Negotiated contracts with vendors and suppliers related to marketing initiatives.

Senior Manager

Today Group
Navi Mumbai
02.2023 - 01.2025
  • Identified areas of improvement within existing operations through process analysis and benchmarking studies.
  • Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.
  • Implemented new technologies such as Leadsquared CRM tools to streamline business processes.
  • Facilitated team meetings and workshops to align on goals and strategies.
  • Managed annual budgeting process, including forecasting and financial analysis to optimize resources.
  • Developed and executed influencer marketing campaigns that increased brand awareness and drove traffic to company websites.
  • Developed an influencer marketing strategy to increase reach of promotional materials.
  • Analyzed trends in the influencer marketing industry to keep up-to-date on best practices.
  • Managed external vendors including advertising agencies, PR firms and other service providers.
  • Collaborated with internal teams on creative marketing initiatives that incorporated traditional PR tactics.
  • Developed and implemented strategic PR plans and campaigns.

Manager

Justo Realfintech Pvt. Ltd
Navi Mumbai
12.2022 - 02.2023
  • Established relationships with key clients, while maintaining existing customer base.
  • Implemented process changes to streamline sales department workflow.
  • Collaborated with marketing team to create promotional materials for target customers.
  • Maintained accurate records of all transactions between customers and company representatives.
  • Analyzed customer data to identify trends, preferences, and opportunities for growth.
  • Analyzed data to identify trends in customer behavior and develop plans accordingly.
  • Trained, coached, and mentored junior sales personnel to ensure success in their roles.
  • Conducted market research and reported on competitors.

Management Trainee

Xanadu Realty
Andheri
03.2021 - 12.2021
  • Conducted market analysis to identify potential opportunities for growth.
  • Collaborated with senior management to ensure successful implementation of projects.
  • Monitored inventory levels and adjusted purchasing plans accordingly.
  • Developed and implemented strategies to improve customer service experience.
  • Developed and implemented marketing strategies to increase customer base.
  • Resolved client issues by delivering excellent customer service and maintaining positive attitude.
  • Shadowed managers to gain understanding of organizational expectations and management techniques.
  • Resolved customer issues efficiently to build loyalty.
  • Learned company processes, procedures and employee role functions.
  • Collaborated with sales and marketing teams to enhance product positioning and branding.
  • Participated in team meetings to discuss project progress and challenges.
  • Compiled reports on competitor analysis and presented findings to management.

Social Media Marketing Intern

Insellers
Jaipur
10.2019 - 12.2019
  • Assisted in the creation of marketing materials such as emails, newsletters, and website copy.
  • Participated in brainstorming sessions to develop fresh approaches to marketing initiatives.
  • Collaborated with design team to create visuals that enhance brand identity.
  • Supported digital ad campaigns by managing budgets and tracking results.
  • Managed customer service inquiries through social media platforms in a timely manner.
  • Identified opportunities for improvement within existing strategies.
  • Generated ideas for creative content initiatives.
  • Conducted keyword research to optimize SEO performance of website content.
  • Developed content for social media campaigns targeting various audiences.
  • Monitored competitor activities on social media channels.
  • Coordinated with internal teams to ensure consistency across all marketing efforts.
  • Maintained up-to-date knowledge of new technologies related to social media marketing.
  • Analyzed user engagement with posts on multiple platforms to assess effectiveness of campaigns.
  • Monitored Facebook, Instagram, Twitter and other social media platforms to build customer connections.
  • Focused on growing social media presence through engaging content and using data and customer insights to guide process.

Marketing Intern

HDFC Life
Mumbai
05.2019 - 08.2019
  • Monitored online conversations related to brand and product mentions.
  • Created and executed social media strategies to increase customer engagement.
  • Conducted customer surveys to gather feedback about products and services.
  • Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
  • Developed content and promotional materials for various campaigns.
  • Collaborated with designers on creating visuals for campaigns.
  • Researched competitors' marketing strategies and tactics.
  • Provided support in implementing digital marketing strategies across multiple channels.
  • Generated weekly reports on progress of marketing initiatives.
  • Compiled data on customer demographics, preferences, needs, and buying habits.
  • Conducted market research to identify trends, customer needs, and competitor activities.

Education

MBA - Marketing

Lala Lajpat Rai Institute of Management
Mumbai
04-2021

Bachelor of Science - Biotechnology

Shivaji Science Colegel
Nagpur
08-2018

High School Diploma -

Kamla Nehru Mahavidyalaya
Nagpur
09-2015

High School Diploma -

Mount Carmel Girls High School
Nagpur
02-2015

Skills

  • Market analysis
  • Data analysis
  • Social media management
  • Contract negotiation
  • CRM tools
  • Customer relationship management
  • Vendor management
  • Content creation
  • Influencer marketing
  • Campaign execution
  • Brand awareness
  • Budgeting and cost control
  • Marketing initiatives
  • Media relations
  • Event planning
  • Influencer relationship-building
  • Story pitching
  • Social media strategy
  • Creative direction

Affiliations

  • District-level skating champion (May 2013) with a passion for fitness and discipline
  • Enthusiastic content creator with keen interest in social media analytics and trends
  • Skilled in painting and illustration, with a strong creative eye
  • Avid trekker with a love for nature and adventure challenges

Accomplishments

  • Silver Medalist in District-Level Skating Championship, May 2013
  • Awarded Best Closing Manager for Q2 2023 and June 2023 for independently closing 18+ deals in a single month
  • Secured 2nd Rank in the Top 3 at the WineTechnology Workshop for outstanding performance and innovation

Certification

  • Certified in Digital Marketing through Digital Deepak Workshop, gaining hands-on expertise in SEO, social media, and funnel strategy

Languages

English
Upper Intermediate (B2)
B2
Hindi
Advanced (C1)
C1
Marathi
Proficient (C2)
C2

Timeline

Assitant General Manager

Visionstone
02.2025 - Current

Senior Manager

Today Group
02.2023 - 01.2025

Manager

Justo Realfintech Pvt. Ltd
12.2022 - 02.2023

Management Trainee

Xanadu Realty
03.2021 - 12.2021

Social Media Marketing Intern

Insellers
10.2019 - 12.2019

Marketing Intern

HDFC Life
05.2019 - 08.2019

MBA - Marketing

Lala Lajpat Rai Institute of Management

Bachelor of Science - Biotechnology

Shivaji Science Colegel

High School Diploma -

Kamla Nehru Mahavidyalaya

High School Diploma -

Mount Carmel Girls High School

Similar Profiles

CREATE PROFILE
Tanushree Mankar