TANUSHREE SHANKER
Gurugram
Summary
Deputy General Manager with 14+ years of experience in planning, directing and managing all Brand & Marcom activities from strategy to execution. Worked extensively on High-impact Brand/ Product launch launch campaign across integrated Media to deliver on aligned Brand KPIs and contributed to Company's growth.
Looking forward to the next phase of my career that takes me to the level level of growth.
Overview
14
14
years of professional experience
1
1
Certification
2
2
Languages
Work History
Deputy General Manager Marketing
Devyani Foods Limited (Creambell Ice creams)
5 2022 - Current
- Leading the Brand & communication strategy for Creambell Brand in alignment with the Brand objectives and Business strategy
- Working closely with the Strategy & planning team of the Creative agency to define and co-create the communication road map and brand's journey for the mid-term
- Leading the the creative development across all Media to drive Brand+ NPD campaigns
- Driving, high-impact Brand + Product launch campaigns across integrated media -ATL- (TVC+ OUTDOOR) /BTL/SOCIAL MEDIA/ On-ground
- Leading the mainline-TVC campaign planning, execution delivery
- Working with the Media agency on media planning & campaign execution to deliver the most optimal plan with High-reach and awarenress
- Overseeing the regional marketing requirements and supporting the BTL teams with POSM requirement
- Leading Brand Consumer researches in line with defined brand objectives in collaboration insights team & research agencies
- Leading the creation of engaging video-based content for Social Media -including Influencers content & product-driven digital films
- Identifying business opportunities basis sales data analysis to propose new growth levers
- Effective planning and utilization of Marketing budgets in line with the annual marketing calendar
Deputy Brand Manager
Renault India Private limited
03.2019 - 05.2022
- Leading the development of brand communication strategy for Renault KWID & TRIBER to deliver brand KPIs & deliver targeted business growth ??
- Driving new product launch campaigns from positioning concept & communication strategy to execution through an integrated marketing plan across ATL,BTL Social/Digital
- Management of the offline & online campaign in close collaboration with the media & digital manager for driving maximum impact within specified budgets ??
- Leading the brand briefing with creative agency for all brand comm
- Assets ??
- Tracking the marketing campaign performance against defined KPIs & targets ??
- Boosting brand visibility, awareness & engagement on social media through relevant brand content - user generated content, testimonials & influencer marketing ??
- Responsible for building the desired brand perception in the market by strengthening relevant imagery associations across communication plans ??
- Working cross-functionally with internal stakeholders- Product, PR, Sales, CRM & others to drive new marketing initiatives/product launches/strategic projects ??
- Tracking of brand health & imagery perceptions through Brand Track & customer insights through social listening to aid in comm
- Planning
Assistant Brand Manager
DOMINOS PIZZA INDIA
06.2013 - 03.2019
- Responsible for New Product launches through impactful marketing campaigns across 360-degree media- ATL (TVC, RADIO, PRINT) + BTL+ SOCIAL ??
- Development of campaign Communication & creative strategy for new launch with the Creative agency ??
- Hands-on-experience of managing TVC & Print shoots for new launch campaigns
- Creating compelling Brand content through food bloggers/influencers, SM posts & brand integrations ??
- Driving new product innovation ??
- Pipeline with cross-functional teams ??
- Monitoring category trends to identify potential business opportunities ??
- Achieving the desired Brand imagery association through effective brand communication & messaging
Senior Brand Executive
India Yamaha Motor Private Limited
07.2012 - 06.2013
- Developing Brand communication & creatives for new product launches with integrated campaign plan across ATL, BTL, On-Ground &Digital Leading Brand integrations and sponsorships & branded content to drive brand connect with youth imagery and other brand parameters Creative and communication development for Product launch campaigns including Print & TVC shoots Cross-functional collaboration for new product launch including interactions with R&D, Sales, Racing & events teams Brand Refresh campaigns of existing products Providing time to time regional marketing support through festive, offer-led print ad campaigns Marketing support for dealer events, bike rallies, auto shows and other on-ground activations jointly with Events/BTL team
Executive- Marketing Communication
Videocon Industries limited-Gurgaon
02.2010 - 07.2012
- Working closely with the product planning team in developing consumer value proposition for Home appliances category-Washing Machine & Refrigerator ??
- Driving new Product launches in the category through ATL (Print ads/radio) and BTL support ??
- Creative and communication development for POSM, social media and digital ??
- Competition analysis and market mapping, studying trends across markets, Tracking and analyzing marketing communication ??
- Market visits and Consumer researches for studying consumer lifestyles, demand trends, identification of opportunities for new product innovation ??
- Crossfunctional coordination with Sales, Prod planning, Quality, R&D teams for new product ideas execution of new product launches ??
- Assessing Post ??
- Purchase consumer feedback and suggesting ideas for product improvement to product planning team ??
- Assisting regional teams time to time for sales promotional activities at BTL/On-ground/Local events etc
Education
MBA/PGDM - Marketing -
International School of Business and Media (ISBM)
B.Com - Commerce - undefined
Avadh Girls Degree College, Lucknow
12th - undefined
CISCE(ICSE/ISC)
10th - undefined
CISCE(ICSE/ISC)
Skills
Brand Management
Brand Strategy
Advertising
New Product Launch
Brand Positioning
Content Marketing
Social Media Marketing
Customer Research
Product Launch
Digital Marketing
Media Planning
Effective Communication
Multitasking Abilities
Certification
Google Certification For Digital
Timeline
Deputy Brand Manager
Renault India Private limited
03.2019 - 05.2022
Assistant Brand Manager
DOMINOS PIZZA INDIA
06.2013 - 03.2019
Senior Brand Executive
India Yamaha Motor Private Limited
07.2012 - 06.2013
Executive- Marketing Communication
Videocon Industries limited-Gurgaon
02.2010 - 07.2012
Deputy General Manager Marketing
Devyani Foods Limited (Creambell Ice creams)
5 2022 - Current
MBA/PGDM - Marketing -
International School of Business and Media (ISBM)
B.Com - Commerce - undefined
Avadh Girls Degree College, Lucknow
12th - undefined
CISCE(ICSE/ISC)
10th - undefined
CISCE(ICSE/ISC)
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