Tanushri Debnath
Summary
Dynamic sales and business development expert with over 9 years of experience in B2B environments, focusing on sponsorship sales and strategic partnerships. Skilled in consultative selling, client retention, and managing comprehensive event commercialization processes. Achievements include exceeding sales targets and driving substantial revenue growth across sectors like HR, finance, and technology.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Event Sales Manager
People Matters
01.2024 - 07.2025
- Managed conference partnership sales and consistently achieved revenue targets through strategic client acquisition and relationship management.
- Managed roundtable business and digital offerings through new client acquisition and account growth.
- Increased new business revenue by 30% through consultative selling and full-cycle sales management.
- Generated INR 4.30 Crore in new business revenue within one year.
- Expanded the sales pipeline by approximately 40% through targeted business development and C-suite engagement.
- Led and mentored a team of four Sales Managers, driving performance and revenue growth.
- Negotiated sponsorship agreements and executed strategies that maximized revenue and enhanced brand visibility.
- Managed end-to-end conference operations while maintaining relationships with exhibitors, sponsors, and strategic partners.
- Collaborated with marketing, product, and delivery teams to ensure successful execution and client satisfaction.
Project Manager
Hindustan Times
07.2022 - 08.2023
- Identified and developed new business opportunities through proactive client and partner engagement.
- Secured sponsorships for conferences and events, contributing significantly to revenue growth.
- Managed exhibitor onboarding, contracts, and deliverables ensuring seamless execution.
- Oversaw sponsor commitments and ensured successful delivery of contractual obligations.
- Recommended customized event solutions aligned with client objectives.
- Developed sponsorship proposals, marketing collateral, and event packages tailored to customer needs.
- Built long-term client relationships resulting in strong retention and repeat business.
Assistant Manager
Economic Times
03.2021 - 06.2022
- Consistently achieved 110-150% of quarterly sales targets.
- Led planning and execution of quarterly conferences and managed stakeholder engagement.
- Secured sponsorships across multiple events while independently leading flagship conferences.
- Managed premium coffee table book projects from client acquisition to delivery.
- Partnered with Marketing and Operations teams to ensure flawless execution of sponsorship deliverables.
- Maintained continuous engagement with clients, generating repeat business opportunities.
General Manager
Competitors View
08.2017 - 07.2020
- Drove sponsorship sales for premier HR, Finance, and Supply Chain conferences, resulting in enhanced brand visibility and engagement.
- Sold executive certifications and capability-building forums to Fortune 500 CXOs across APAC.
- Identified and engaged senior decision-makers and C-suite executives across multiple industries.
- Developed and sold customized sponsorship, branding, and marketing solutions tailored to client needs, increasing client satisfaction and retention.
- Led and managed a high-performing sales team including hiring, coaching, and performance management.
- Negotiated and closed complex commercial agreements and strategic partnerships.
- Contributed to annual sales and marketing planning, budget management, and revenue growth initiatives to align with organizational goals.
Education
Professional Certificate - Brand Strategy
S.P. Jain Institute of Management & Research
01-2025
MBA - Marketing & Human Resources
New Delhi Institute of Management
01-2016
Bachelor of Commerce -
Delhi University
01-2014
Skills
- Event Commercialization & Conference Sales
- Sponsorship Sales & Partnerships
- Corporate Sponsorships
- Business Development & Revenue Growth
- Lead Generation & Pipeline Management
- Event Revenue Strategy
- Contract Negotiation & Deal Closure
- Client Relationship Management
- Account management
- Cross-selling strategies
- Strategic Marketing Solutions
- CRM (Salesforce & Zoho)
- Team Leadership & Mentoring
Certification
- Reimagining the Sales Process with Generative AI - Skillsoft
- Turning Objection into Opportunity During a Sales Call - Skillsoft
- Prospecting: Panning for Sales Gold - Skillsoft
- Negotiating Well and Going for the Close - Skillsoft
Accomplishments
- Recipient of the Economic Times Achievers Award for consistently exceeding sales targets.
- Received the Johnny Walker Award for onboarding the highest number of clients.
- Awarded Team Player Award at Economic Times.
- Received Headquarters Award twice for outstanding performance.
- Conceptualized and launched the CPO Innovation conference platform and successfully delivered Technology, Supply Chain, and Finance conferences.
Timeline
Event Sales Manager
People Matters
01.2024 - 07.2025
Project Manager
Hindustan Times
07.2022 - 08.2023
Assistant Manager
Economic Times
03.2021 - 06.2022
General Manager
Competitors View
08.2017 - 07.2020
Professional Certificate - Brand Strategy
S.P. Jain Institute of Management & Research
MBA - Marketing & Human Resources
New Delhi Institute of Management
Bachelor of Commerce -
Delhi University