Tanushri Sarda
Pune
Summary
Dynamic marketing specialist with a proven track record at Bentley Systems, excelling in marketing automation and event management. Spearheaded the seamless migration from HubSpot to Marketo, enhancing campaign execution and lead generation. Collaborates effectively with cross-functional teams, demonstrating exceptional data analysis skills and a knack for driving marketing innovation.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Operation Specalist
Bentley Systems
Pune
11.2024 - Current
- Created and managed virtual and physical event setups in ON24 and Splash, including generating the event setup in Marketo and the follow-up process.
- Managed end-to-end event execution, including post-event tracking and lead uploads.
- Leading the company’s migration from HubSpot to Marketo, ensuring seamless data transfer and system integration.
- Creating and optimizing Marketo landing pages, migrating sales and webinar data, and setting up automation workflows.
- Managing end-to-end campaign execution, including email deployments, list uploads, smart list creation, and audience segmentation.
- Collaborating with cross-functional teams to refine marketing automation processes, improve data accuracy, and enhance campaign performance.
Junior Marketing Associate
11.2023 - 02.2024
- Creating and maintaining Databases of prospects clients on HubSpot
- Built a database (accounts and contacts) using lead generation tools like LinkedIn sales navigator, Zoom info etc to fuel sales pipeline
- Executed brand awareness campaigns on social media platforms
- Conducted Market research to identify the competitor offerings and trends
- Executed email marketing campaigns end to end, including content, template designs etc
Enterprise Operational and Engagement Marketing Trainee
Bentley Systems Pvt. Ltd.
Pune
08.2022 - 07.2023
- Work Exposure in diversified Field, primarily in following: Marketing Automation Tools
- Marketo: Worked with Marketing operations to create landing pages and migration of data from hubspot to marketo, Lead uploads and contact uploads and Email Promotion
- Hubspot: Email promotions, creating landing pages, Lead uploads and contact uploads, track engagement rates and open rates
- C4S cloud: Kept track on all the relevant information about the lead prospect
- Folloze: Updating Boards, Creating boards, matching and Archiving board
- Digital Engagement
- ON 24: Webinar setup, Room Creation, Multi registration setup, moderation, calendar invites, lead generation, Follow up emails
- Paid Media
- Competitor research for Landing page, LinkedIn ads and Facebook ads and made presentation for competitors
- Competitor analysis for partner and competitors on weekly basis
Education
Masters of Business Administration (MBA) -
Neville Wadia Institute of Management and Research
Pune01.2023
Skills
- Event management
- Marketing automation
- Data analysis
- Lead generation
- Email marketing
- Campaign execution
- ON24
- Marketo
- HubSpot
Certification
- ABM certifications: By Demand base
- Fundamentals of Digital Marketing
- Inbound Certified
- Social Media Marketing
- Content Marketing
Timeline
Marketing Operation Specalist
Bentley Systems
11.2024 - Current
Junior Marketing Associate
11.2023 - 02.2024
Enterprise Operational and Engagement Marketing Trainee
Bentley Systems Pvt. Ltd.
08.2022 - 07.2023
- ABM certifications: By Demand base
- Fundamentals of Digital Marketing
- Inbound Certified
- Social Media Marketing
- Content Marketing
Masters of Business Administration (MBA) -
Neville Wadia Institute of Management and Research
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