Tanushvi Mahajan
Sr. Consultant (Communications)
New Delhi,Delhi
Summary
Senior communications professional with 10+ years of experience leading change communication, brand transformation, and stakeholder engagement across sectors.
Skilled at leading cross-functional teams, shaping communication strategies for transformation programs. Driven by a passion for business development, raked in new business worth 45L+ for the company in the past 1 year.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
5
5
Languages
Work History
Senior Account Manager (Social Media and Content)
Archetype
New Delhi
05.2021 - Current
- Consulted with CXOs and senior stakeholders across B2B Tech, Pharmaceuticals, EV, TMC, and MFI sectors to shape and execute communication strategies, managing a business of up to 12 million per annum.
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Managed and mentored multiple teams of junior managers, executives, designers, video editors, animators, etc. fostering their professional growth and skills development within the company.
- Led change communication efforts for a client's enterprise-wide rebranding- from logo development and brand guidelines to launching a redesigned website driving a 35% increase in website traffic.
- Developed digital and print collaterals for industry events, ensuring consistent external messaging across channels.
- Strategized and managed a client's social media presence during their IPO, crafting digital narratives and content aligned with business milestones to support stakeholder confidence and reinforce the transition from private to public entity.
- Built their LinkedIn page from scratch taking it from 0- 30K followers in 1 year solely with organic content, strategy, and storytelling.
- Built a 6-month internal employer branding campaign to cascade a client's revised brand messaging, driving internal alignment and employee engagement.
- Designed and managed an employee engagement campaign on social media for a tech client, resulting in a 30% decrease in attrition in 6 months.
Communications Consultant
Independently Employed
New Delhi
05.2017 - 05.2021
- Advised clients across education, healthcare, pharmaceuticals, and social impact sectors on communication strategy, digital presence, and stakeholder engagement.
- Developed internal and external messaging frameworks for change campaigns, brand repositioning, and thought leadership.
- Key projects:
- Sri Aurobindo Society: Used SEO and content strategy to increase website traffic by 25% and amplify donor engagement.
- Glu Studios: Crafted explainer video scripts for a pharmaceutical company that doubled YouTube engagement on patient awareness content.
- Health Champs: Built a digital-first brand identity, resulting in a 300% increase in social media engagement.
Project Executive
New Concept Information Systems
New Delhi
06.2016 - 04.2017
- Created communication toolkits and training modules for leading international NGOs and government agencies (UNICEF, UNFPA, Ministry of Rural Development).
- Co-led social behavior change campaigns impacting over 1M rural beneficiaries across India.
- Aligned content with national priorities on health, education, and rural development to drive informed action at the community level.
Research Associate
Litchi Knowledge Center Pvt Ltd
New Delhi
05.2013 - 06.2014
- Crafted corporate communication and training content across healthcare and education domains.
- Conducted impact assessments and helped shape messaging strategies.
Education
Master of Arts - Social Work
Tata Institute of Social Sciences
Mumbai, India 06.2014 - 04.2016
Bachelor of Science - Biomedical Science (Honours)
University of Delhi, South Campus
Delhi, India 07.2010 - 07.2013
Certificate in Advertising, Marketing & PR - Advertising, Marketing & PR
MICA
08.2021 - 10.2022
Skills
Change Communication Strategy
Internal Communications
Strategic planning
External Communications
Stakeholder Engagement & Management
Strategic Narrative Development
Employer Branding
B2B & Corporate Communications
Project & Team Management
Customer relations
Revenue generation
Digital marketing
Timeline
Certificate in Advertising, Marketing & PR - Advertising, Marketing & PR
MICA
08.2021 - 10.2022
Senior Account Manager (Social Media and Content)
Archetype
05.2021 - Current
Communications Consultant
Independently Employed
05.2017 - 05.2021
Project Executive
New Concept Information Systems
06.2016 - 04.2017
Master of Arts - Social Work
Tata Institute of Social Sciences
06.2014 - 04.2016
Research Associate
Litchi Knowledge Center Pvt Ltd
05.2013 - 06.2014
Bachelor of Science - Biomedical Science (Honours)
University of Delhi, South Campus
07.2010 - 07.2013
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