TANVEER BAGGA

• Communications Calendar Management: Oversaw the content and campaign calendar for undergraduate program marketing.
• Cross-Channel Messaging: Developed messaging for email, WhatsApp, and social media aligned with campaign objectives and brand voice.
• Integrated Campaign Execution: Coordinated with content, design, and admissions teams to plan and launch cohesive marketing campaigns.
• Brand Consistency: Ensured messaging and creative stayed consistent across all touchpoints throughout the campaign lifecycle.
• Campaign Planning & Execution: Led end-to-end planning, timeline alignment, and execution across digital and owned channels.
• Engagement Strategy: Focused on improving top- and mid-funnel engagement through timely, relevant communication.

Note: Shortened tenure due to a health break taken post-March 2025.

• Multi-Channel Marketing Planning: Overseeing campaigns for products including MF, SIP, FD, Loans, Cards, and NPS.
  Campaign Management: Handling 15+ daily campaign implementations from concept to completion.
• Content Creation: Writing 20+ SMS and email contents, including ad-hoc campaigns, and managing 280-300 campaigns per month.
• Performance optimization: Enhancing campaign performance metrics such as conversions, delivery rates, click-through rates (CTR), and spending.
• Metrics Analysis: Analyzing and tracking metrics to assess the effectiveness of campaigns in driving desired actions.
• Cross-Functional Coordination: Collaborating seamlessly with cross-functional teams to ensure successful campaign outcomes.
• Campaign Planning: Developing campaigns based on previous results, utilizing user- level reports captured from earlier campaigns.
• In-App Banners: Executing daily in-app banners for the MoneyFy application to capture consumer trends.
• Customer Experience Enhancement: Improving customer experiences throughout their life stages, including onboarding, engagement, retention, and online reputation management.
• Retention Marketing Expertise: Specializing in retention marketing strategies.
• Technical Skills: Hands-on experience with Jira, MoEngage, and Adobe Analytics.
• Budget Management: Calculating monthly campaign expenditures.

Note: Took a voluntary break from Sep 2024 to Dec 2024 to support my father’s business operations.

• Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.

• P&L Ownership: Managed the Profit & Loss account for the business vertical, ensuring alignment with quarterly book budgets.
• Reporting & Analytics: Created weekly/monthly MIS and performance reports for senior leadership to track KPIs and financial targets.
• Process Optimization: Led process improvement initiatives including TAT monitoring and self-assessment checklists, resulting in 10–12% efficiency gains.
• Vendor & Partner Coordination: Worked closely with external vendors and regulatory bodies for project execution, data submission, and award forum participation.
  Operational Excellence: Ensured seamless cross-functional execution of business projects while adhering to compliance and operational timelines.