Tanveer Masood
DGM - Brand Marketing
Bengaluru
Summary
I am a marketing professional with 10+ years of experience in SEO, content marketing, and social media. I am results-oriented and adept at scaling web traffic, enhancing brand engagement, and leading cross-functional teams. Proven ability to leverage AI and automation to optimize content strategies and drive efficiency.
Overview
17
17
years of professional experience
4
4
Languages
Work History
Deputy General Manager - Brand Marketing
BankBazaar
Bangalore
04.2015 - Current
- Lead SEO & Social Media teams, driving 22M organic visitors per month.
- Increased organic video views from 3K to 150K/month.
- Built and trained internal teams, defining SEO & content strategies aligned with Google algorithms.
- Developed AI-driven content automation, increasing productivity by 100%.
- Created 100,000+ web pages, boosting organic reach.
- Designed annual SEO & brand marketing roadmaps to achieve business goals.
- Launched co-branded credit cards in collaboration with banking partners.
- Spearheaded influencer-led brand campaigns, reaching 10M+ users.
- Mentored top talent in content marketing and fintech industries.
Academic Author
ANSR Source
05.2014 - 04.2015
- Creating reading/practice and training materials for universities, and LSAT and GMAT
- Trained new and existing team members on content development
Senior Mortgage Auditor – Risk & Compliance Review
First Indian Corporation
Bangalore
06.2008 - 10.2009
- Edited mortgage reports and audited property documents
- Coordinated with US-based real estate agents for accuracy of documents
Education
Bachelor of Business Administration - Business Management
Annamalai University
Google Analytics 4 Certification
GoogleFundamentals of Digital Marketing
GoogleCCNA - Network Engineering And Security
NIIT
Higher Secondary Certificate - Physics, Chemistry And Mathematics
Annamalai University
H.S.L.C -
Holy Child High School
AssamSkills
- SEO & Content Marketing: Technical SEO, Keyword Research, On-Page Optimization, Link Building, Google Search Console, SEMrush, Web Traffic Growth, Content Strategy, Editing, Writing
- Leadership & Strategy: Team Management, Hiring, Training, Stakeholder Communication
- Social Media & Branding: Engagement Strategies, Influencer Marketing, Video Marketing, Social Media Advertising
- Analytics & Automation: AI-driven Content Automation, KPI Tracking, Google Analytics 4, Data-Driven Marketing
- Digital Marketing: Google Ads, PPC, Conversion Optimization
Hobbies & Interests
I am a passionate traveler, reader, and documentary enthusiast. Active volunteer for NGOs supporting visually & physically challenged individuals. Practice yoga & meditation for mental and physical well-being.
Timeline
Deputy General Manager - Brand Marketing
BankBazaar
04.2015 - Current
Academic Author
ANSR Source
05.2014 - 04.2015
Senior Mortgage Auditor – Risk & Compliance Review
First Indian Corporation
06.2008 - 10.2009
Bachelor of Business Administration - Business Management
Annamalai University
Google Analytics 4 Certification
Fundamentals of Digital Marketing
CCNA - Network Engineering And Security
NIIT
Higher Secondary Certificate - Physics, Chemistry And Mathematics
Annamalai University
H.S.L.C -
Holy Child High School
Similar Profiles
Santosh Kumar RamakrishnaSantosh Kumar Ramakrishna
Lead Content Writer at BankBazaarLead Content Writer at BankBazaar
Annie JangamAnnie Jangam
Senior Content Writer - Finance at BankBazaarSenior Content Writer - Finance at BankBazaar
KARTHIKEYAN KARTHIKEYAN null
Human Resources Business Partner at BankBazaarHuman Resources Business Partner at BankBazaar