Tanvi Gadikar
Pune
Summary
Results-oriented Data-Driven Social Media Analyst with a strong focus on social listening and audience insights. Proven ability to monitor brand sentiment and identify emerging conversations, translating social data into actionable strategies. Expertise in leveraging analytics tools to track engagement and measure campaign effectiveness, driving measurable improvements in brand presence. Aiming to enhance digital marketing efforts through innovative data analysis techniques.
Overview
4
4
years of professional experience
Work History
Senior Social Analyst
White Rivers Media
Mumbai
05.2024 - Current
- Monitored and analyzed social content metrics, leveraging native analytics and robust tools to gather insights.
- Monitored and analyzed online conversations related to the brand through social listening tools.
- Created queries to track NBC Universal titles.
- Worked on various reports, including competition benchmarking, movie analysis, topic analysis, sentiment analysis, and overall social listening reports.
- Developed creative strategies for increasing brand awareness.
- Developed and implemented processes for the APAC regions of NBC Universal: India, Indonesia, Vietnam, and the Philippines.
- Designed and templatized reports for agency-wide use.
- Managed client relationships.
- Pitched various brands for social listening and ORM.
- Created specialized client-focused reporting solutions for notable clients like Crunchyroll and Zee 5.
- Supported management and production of premiere-related content for NBC Universal's Indian market films.
- Compiled detailed influencer performance reports for clients like Scalpe.
Audience Analyst and Client Servicing Professional
Jack in the Box
Mumbai
07.2023 - 12.2025
- Analyzed key performance indicators to identify effective strategies.
- Identified needs of customers promptly and efficiently.
- Maintained positive working relationship with fellow staff and management.
- Performed online reputation management activities by monitoring reviews and ratings across all platforms.
- Managed online reputation by responding quickly to customer inquiries via social media outlets for brands like ITC Hotels.
- Oversaw creative ORM initiatives and facilitated smooth execution of campaigns for high-profile releases such as Scam 2003.
- Created analytics reports for social listening and social performance.
- Handled content ideation, oversaw social media activities for major BFSI companies including Bajaj Finance.
Senior Social Media Analyst
Hinduja Global Solutions
Mumbai
12.2023 - 05.2024
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Compiled data-driven reports tailored to the requirements of clients such as Walmart and Ashok Leyland.
- Contributed to the creation of persuasive pitch presentations targeting diverse markets in USA and UK.
Executive - ORM and Social Listening
FCB SIX
Mumbai
08.2021 - 06.2023
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Created reports summarizing progress against organizational goals and objectives.
- Created and maintained relationships with key stakeholders.
- Managed online reputation for diverse industry brands including fashion, automobile, retail, realty, hospitality and luxury.
- Supervised collaborative efforts on multiple brand initiatives.
- Developed ORM processes and strategies, trained professionals on the set processes, and monitored agent activities within the agency.
- Mastered operation of tools including OneDirect, Konnect Insights, Salesforce, Talkwalker, Unbox Social, Sprinklr and Brandwatch.
- Created and designed reports for brands with the agency.
- Helped with pitch decks.
- Presented reports, maintained lasting client relationships, and delivered excellent results in terms of KPIs.
- Acted as first level POC and managed communication between the client and the internal team.
- Was an integral part of the core team of Data Center of Excellence under FCB SIX.
- Client portfolio: Vistara Airlines, Bharti AXA Life and General Insurance, Mahindra Electric, LoveChild by Masaba, TVS Motors, Honda, Polycab and many more.
Education
PGDM - Strategic Digital Marketing
Great Lakes Institute of Management
Gurgaon04-2023
Skills
- Critical thinking
- Analytical thinking
- Data visualization tools
- Report preparation
- Analytical problem solving
- Performance tracking
- Time management
- Excel proficiency
- Verbal and written communication
- Deadline adherence
- Documentation and reporting
- Market research
- Social media management
- Community engagement
- Facebook, instagram, linkedin
- Marketing team collaboration
- Teamwork and collaboration
- Competitor analysis
- Audience analysis
- Customer feedback tracking
- Online reputation monitoring
- Social media copywriting
- Social Listening Tools
- ORM Tools
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Timeline
Senior Social Analyst
White Rivers Media
05.2024 - Current
Senior Social Media Analyst
Hinduja Global Solutions
12.2023 - 05.2024
Audience Analyst and Client Servicing Professional
Jack in the Box
07.2023 - 12.2025
Executive - ORM and Social Listening
FCB SIX
08.2021 - 06.2023
PGDM - Strategic Digital Marketing
Great Lakes Institute of Management
Similar Profiles
AKANSHA BHAGATAKANSHA BHAGAT
Senior Brand Strategist at White Rivers MediaSenior Brand Strategist at White Rivers Media
Racheeta MhapsekarRacheeta Mhapsekar
Senior Manager at White Rivers MediaSenior Manager at White Rivers Media
Andrea HensleyAndrea Hensley
Paginator/Copy Editor at Six Rivers Media/Kingsport Times NewsPaginator/Copy Editor at Six Rivers Media/Kingsport Times News