Tanvi Menaria
Udaipur
Summary
Research Associate at People Research on India’s Consumer Economy, with a strong ability to turn complex research and data into clear, meaningful narratives. Experienced in data analysis, report writing, and creating content that informs and engages diverse audiences. Looking to grow in roles that combine research communication, strategic thinking, and impactful storytelling.
Overview
6
6
years of professional experience
3
3
Certification
Work History
Research Associate
People Research on India's Consumer Economy
Udaipur
04.2024 - Current
- Co-authored working paper "Reimagining the Annadata Households and Their Livelihoods Beyond the Farm."
- Synthesized complex research papers and survey findings into accessible narratives for stakeholders.
- Analyzed large-scale household datasets to identify socio-economic trends and develop visual briefs.
- Created engaging articles, infographics, and website content to communicate PRICE’s research insights.
- Collaborated with research and communications teams to ensure timely dissemination of publications.
- Reviewed all outputs for grammar, formatting, and factual accuracy to maintain high editorial standards.
- Designed public-facing infographics based on ICE 360° findings to enhance knowledge sharing.
SEO Content Writer
Obbserv
Udaipur
07.2022 - 01.2024
- Wrote high quality SEO content based around keyword gaps and priorities identified by editor.
- Conducted keyword research and implemented on-page strategies to align with user intent.
- Collaborated with design and marketing teams to ensure cohesive, conversion-focused digital content.
- Analyzed content performance through Google Analytics, refining strategies based on insights.
- Executed competitor analysis to identify trends and develop effective content strategies.
- Managed content calendars to ensure timely publication of articles and posts.
- Edited web pages for accuracy while optimizing for SEO best practices.
- Maintained knowledge of Google algorithm updates to adapt strategies accordingly.
- Edited and proofread content to verify proper grammar, quality and consistency with AP style.
Content Writer
WoodenStreet
Udaipur
09.2020 - 01.2022
- Created SEO-driven content including blogs, articles, and Web 2.0 submissions, elevating WoodenStreet's organic visibility.
- Wrote persuasive YouTube descriptions and marketing copy to enhance digital campaign effectiveness and audience engagement.
- Developed press releases published in leading outlets like Times of India and Financial Express, reinforcing brand credibility.
- Worked alongside SEO team to assess website traffic, refine content strategy, and facilitate targeted keyword planning for user acquisition.
- Recommended UI/UX enhancements to development team aimed at increasing user interaction and engagement metrics on site.
Content Writer
Brand Chanakya
Udaipur
03.2020 - 08.2020
- Crafted social media strategies to enhance reach and engagement for client brands.
- Wrote blogs and social media posts to capture audience interest.
- Developed and published websites and blogs using WordPress.
Social Media Manager
WEBaniX
Udaipur
06.2019 - 02.2020
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Developed and implemented a comprehensive social media strategy to increase brand awareness and engagement.
Education
Post-graduate Diploma in Business And Administration For Working Executives - Business And Administration
Indian Institute of Management Udaipur
Udaipur05-2025
Master of Science - Nuclear Engineering
Pandit Deendayal Petroleum University
Gandhinagar, Gujarat05-2019
Bachelor of Science - Electronics And Communication Engineering
Geetanjali Institute of Technical Studies
Udaipur05-2017
Skills
- Research Communication
- Content Strategy & Writing
- Data analysis (Excel, JMP, SPSS)
- Critical thinking
- Qualitative and Quantitative Research
- Technical report writing
Affiliations
- Actively balance professional responsibilities with personal growth as a mother and a lifelong learner.
- Pursue ongoing development through writing, academic research, and creative content projects outside of work.
Certification
- Design Thinking by MindLogix Intelligence & Innovation.
- Leadership and Business Fundamentals Certificate by Harward Business Publishing Education
- Content Marketing Certification by Hubspot
Languages
English
First Language
Timeline
Research Associate
People Research on India's Consumer Economy
04.2024 - Current
SEO Content Writer
Obbserv
07.2022 - 01.2024
Content Writer
WoodenStreet
09.2020 - 01.2022
Content Writer
Brand Chanakya
03.2020 - 08.2020
Social Media Manager
WEBaniX
06.2019 - 02.2020
Post-graduate Diploma in Business And Administration For Working Executives - Business And Administration
Indian Institute of Management Udaipur
Master of Science - Nuclear Engineering
Pandit Deendayal Petroleum University
Bachelor of Science - Electronics And Communication Engineering
Geetanjali Institute of Technical Studies
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