TANVI NATH
Summary
A digital and advertising professional with over 10 years of expertise in Client Servicing, Sales Presentation, Account and Campaign Management, Business Development, Expert on Programmatic platform & Ad Servers along with Strategic planning, Optimization & Performance Analysis.
Overview
11
11
years of professional experience
Work History
Director - Programmatic
GroupM
02.2020 - Current
- Successfully leading managing, developing media strategies and plans for diverse sectors including Media Entertainment, Telecom, CPG, Banking accounts across multiple agencies with a budget of 50 to 320+ crore ensuring client retention.
- Specialize in campaign management across DV360, TTD, and Google Ads, enhancing team proficiency in multi-DSP operations. Guiding brands in setting programmatic media objectives with integrated CM, DV360, and GA360 for brand growth, effectively communicating complex technical concepts like Programmatic ecosystem, audience segmentation, and attribution modeling to non-technical stakeholders.
- Achieving zero activation errors involved meticulous planning and comprehensive task execution. Foster a collaborative environment by defining roles, building trust, and promoting effective communication, empowering my team to excel.
- Implementing rigorous processes like MCR for campaign validation and daily pacing trackers for performance monitoring, optimizing campaign management. Developing innovative solutions to complex problems, boosting productivity and streamlining operations.
- Leading comprehensive training, mentoring, and recruitment for a 3-years - GroupM Mwizard Program, aligning development needs with organizational goals, fostering professional growth, and identifying top talent in Programmatic.
- Playing a pivotal role in implementing and managing various automation tools within the company, significantly enhancing operational efficiency. I spearheaded the integration of cutting-edge automation solutions, which streamlined workflows, reduced manual errors, and accelerated project timelines.
Display Manager
Jellyfish Digital
08.2019 - 11.2019
- Plan, execute & manage Display Media Campaigns in the Programmatic Environment
- Optimize campaigns towards Client and Jellyfish KPIs
- Collaborate closely with Client Services & Account Directors to deliver operational excellence for our Clients
- Time Management, support and continued Education of junior members of the team as the team grows.
- Creation of weekly, monthly report of campaigns to check performance
- Working on campaign strategies
Sr . Manager
Omnicom Media Group
05.2018 - 08.2019
- Hands-on experience with programmatic technology for buying and optimizing campaigns.
- Strategize, plan, and execute campaigns for major accounts like HUL, Volkswagen Group, Budweiser, Cipla, and DHL.
- Test creative assets, ensure performance and delivery, and coordinate with internal teams, clients, and publishers.
- Proficient in implementing technical web campaigns, including Pixel Code and HTML, and hold Creative Certification and Google Analytics Individual Qualification.
Account Manager
Sizmek India
11.2015 - 02.2018
- Coordinate regional digital campaigns.
- Onboard clients on Rocketfuel, demonstrate platform capabilities for media buying, optimize campaigns.
- Handle third-party and Google discrepancies, collaborate with top global advertisers like Samsung, Sony, Airtel, Gionee, Volkswagen, Audi, Skoda on campaign implementation and strategy.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Work closely with the sales team to acquire new accounts by showcasing product benefits for client monetization.
Trainee - Account Management
JWT Hyderabad
12.2013 - 06.2015
- Liaison with the client in discussing and understanding their communication requirements
- Worked across departments- creative, production, media, studio-to successfully deliver planned brand communications
- Worked on the following Industries Industry Technology & Automotive Political party Health Care Real Estate Financial Solutions Education IT Solutions FMCG Gems and Jewellery E-commerce
Intern
Creativeland Asia Pvt. Ltd
07.2013 - 09.2013
- Account Management: I supported Godrej Expert with backend account management, focusing on: creating creative briefs, collaborating with clients to refine layouts, sharing final artwork with the account team, and proofreading ad voice-overs prior to media release.
Education
B.Com -
Graduate
Skills
- DSP: DV360, TTD, Amazon
- Ad Server: Sizmek, CM,
- DMP: Adobe, Lotame
- Analytics: Google Analytics, Omniture
- Verification Tools: IAS, Moat, DV
- Client servicing and Data analysis
- Team Management
- People Management
- Strategic Planning
- Client Servicing
- Problem-solving abilities
Timeline
Director - Programmatic
GroupM
02.2020 - Current
Display Manager
Jellyfish Digital
08.2019 - 11.2019
Sr . Manager
Omnicom Media Group
05.2018 - 08.2019
Account Manager
Sizmek India
11.2015 - 02.2018
Trainee - Account Management
JWT Hyderabad
12.2013 - 06.2015
Intern
Creativeland Asia Pvt. Ltd
07.2013 - 09.2013
B.Com -
Graduate
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