Hi, I’m
Tanvi Pathania
Startup Founder
Chandigarh
Summary
Persistent leader and self motivated professional eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
6
years of professional experience
6
years of post-secondary education
3
Certifications
2
Languages
Work History
Tawi Lifestyle Jewels Chandigarh
Founder
01.2022 - Current
Job overview
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified appropriate marketing channels and target customers for campaigns.
- Analyzed market conditions to make informed decisions on pricing and purchasing strategies.
- Created and maintained portfolio of qualified vendors to expand options.
- Managed supply chain process, from order placement to delivery, to facilitate on-time and accurate fulfillment.
Frenesi FashionChandigarh
Founder
10.2018 - Current
Job overview
- Created organization's mission and vision statements for use by employees.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Created and monitored promotional approaches to increase sales and profit levels.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Performed market segmentations, targeting and positioning for each product line.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
Mistay HospitalityBangalore
People Operations Intern
01.2019 - 06.2019
Job overview
- Performed internal and external audits and research and administrative reviews of programs and plans to support HR administration.
- Oversaw and managed hiring process and assisted human resources.
- Reviewed and screened applicant resumes to identify qualified candidates.
- Delivered friendly assistance with new hires throughout interviewing and hiring process.
- Organized new employee orientation schedules for new hires.
- Partnered with management team to coordinate on-boarding and off-boarding processes.
- Processed employee termination paperwork at direction of supervisory staff.
Education
University Business SchoolChandigarh
MBA from International Business
08.2022 - 06.2024
Indian Institute of ManagementCalculta
Executive Certification in Entrepreneurial Studies from Start-Up Readiness, Growth And Execution (SURGE)
04.2022 - 06.2023
MCM DAV College For WomenChandigarh
Bachelors of Commerce
08.2015 - 07.2018
Skills
Google certified digital marketer
Strategic planning
Corporate Business Communication
Business planning
Certification
Google Digital Marketing
Timeline
Google Digital Marketing
03-2023
Hubspot Inbound Marketing
02-2023
Hubspot Affiliate Marketing
02-2023
University Business School
MBA from International Business
08.2022 - 06.2024
Indian Institute of Management
Executive Certification in Entrepreneurial Studies from Start-Up Readiness, Growth And Execution (SURGE)
04.2022 - 06.2023
Founder
Tawi Lifestyle Jewels
01.2022 - Current
People Operations Intern
Mistay Hospitality
01.2019 - 06.2019
Founder
Frenesi Fashion
10.2018 - Current
MCM DAV College For Women
Bachelors of Commerce
08.2015 - 07.2018