Summary
Overview
Work History
Education
Skills
Certification
Projects Undertaken
Websites
Timeline
Generic
Tanvi Prakash

Tanvi Prakash

Gurugram

Summary

Marketing and Brand Strategist with 5+ years of experience in driving growth through targeted marketing strategies. Proven ability to align brand initiatives with business objectives, enhancing brand equity and delivering measurable results. Skilled in leading cross-functional teams and executing multi-channel campaigns to increase market presence.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Sr. Marketing Analyst

01.2024 - Current
  • Spearheaded high-impact GTM initiatives that drove 20% sales growth and 40% increase in lead acquisition in India and global markets
  • Enhanced brand visibility by 25% across digital and print media, resulting in a 30% increase in website traffic and industry recognition
  • Managed a ₹50L+ annual marketing budget to launch high-ROI customer engagement campaigns, improving brand recognition by.

Binary Semantics Ltd
03.2022 - Current

Marketing Analyst

03.2022 - 01.2024
  • Orchestrated annual marketing plans for GSTrobo and Partnered Solutions, driving 15%- 20% increase in sales growth y-o-y
  • Developed inbound marketing aligned with brand positioning using targeted content and automation, driving a 20% MoM traffic increase
  • Standardized brand messaging and creative design across email, social, and landing pages, increasing client engagement by 30%.

Marketing Associate

The DataTeam, presently Lentra.ai
Chennai
04.2021 - 03.2022
  • Performed in-depth market research and competitive benchmarking to provide actionable insights for GTM strategies
  • Analysed large datasets and estimated the market size for Cadenz.ai across different industries and regions globally
  • Developed inside sales processes using organic marketing techniques across social media platforms.

Marketing Research Intern

11.2020 - 04.2021
  • Led market research for various industries globally to support GTM strategy development
  • Assisted in competitive benchmarking and product marketing strategy formulation

Associate Engagement Partner

MarketsandMarkets Research Pvt. Ltd
Pune
03.2019 - 04.2020
  • Managed sales cycle, engaging with C-suite across APAC/MENA to identify needs, craft tailored solutions, and drive closure
  • Collaborated with clients on product evaluation, competitive landscape analysis, and market positioning strategies
  • Provided account management and tailored strategies to ensure engagement alignment as per the value-selling framework.

Summer Intern

Reserve Bank of India
Bhopal
04.2018 - 06.2018
  • Researched credit gaps and Micro-Finance Institutions potential in Madhya Pradesh by analyzing historical lending data
  • Recommended methodology enhancements to improve credit potential assessment for the micro-finance sector.

Education

PGP - Business Analytics and Business Intelligence

University of Texas
Austin
03.2020

PGDM - Finance & Marketing

SVKM's Narsee Monjee Institute of Management Studies
Mumbai, India
04.2019

B. Com (H) -

University of Delhi
New, India, Delhi
07.2016

Skills

  • Brand and digital marketing
  • Social media strategy
  • Go-to-market planning
  • Project management and execution
  • Problem resolution techniques
  • Customer segmentation analysis
  • Marketing automation and research
  • Budget management

Certification

  • Hubspot Marketing, Digital Marketing, Google AdWords, LinkedIn Ads, Google Analytics, Social Media
  • Simternship by Skudent, MS Azure Fundamentals (AZ-900)
  • Software/Packages: R, Python, Tableau, VBA, Macros, MS Excel, Power BI, SAS Visual Analytics

Projects Undertaken

  • Collaborated with HUL & Other Corporates: , As part of the Certificate Program in Digital Marketing from AltUni
  • Curated Blue Hearts Campaign for Faith Foundation: Raise awareness on child sexual abuse and the POSCO Act.
  • Organized walk-a-thon for Udyam: Acquired sponsorships for Udyam, CSR Committee of NMIMS INTEREST Enthusiastic about dancing, reading (history, mythology, business), DIY crafts

Timeline

Sr. Marketing Analyst

01.2024 - Current

Binary Semantics Ltd
03.2022 - Current

Marketing Analyst

03.2022 - 01.2024

Marketing Associate

The DataTeam, presently Lentra.ai
04.2021 - 03.2022

Marketing Research Intern

11.2020 - 04.2021

Associate Engagement Partner

MarketsandMarkets Research Pvt. Ltd
03.2019 - 04.2020

Summer Intern

Reserve Bank of India
04.2018 - 06.2018

PGP - Business Analytics and Business Intelligence

University of Texas

PGDM - Finance & Marketing

SVKM's Narsee Monjee Institute of Management Studies

B. Com (H) -

University of Delhi

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Tanvi Prakash