Tanvi Laxmikant Desai
Mumbai
Summary
Experienced banking professional with expertise in Banking & Securities. Proficient in managing diverse banking and investment products, including deposit accounts and loans. Currently, serving as a Product Manager for Term Deposits, overseeing the entire product lifecycle. Skilled in market research, strategic planning, regulatory compliance, and cross-functional collaboration. Enthusiastic and dedicated employee with high integrity and strong work ethic.
Overview
8
8
years of professional experience
Work History
Product Manager, Term Deposits
YES BANK Limited
Mumbai
12.2023 - Current
- Managed the product lifecycle from concept to end-of-life, including design, production, testing, forecasting, costing, promotion, and support
- Collaborated with Legal, Compliance, Risk, and Process teams for project support and stakeholder alignment
- Created digital tools for customer engagement and facilitated Fixed Deposit (FD) creation
- Conducted training for call center and bank staff on product features and processes
- Drove initiatives to acquire new customers and increase wallet share of existing customers
- Participated in design reviews to ensure usability standards are being met throughout the product development cycle
- Identified product gaps and generated ideas to improve customer experience and drive growth.
- Extracted and analyzed data from Tableau and Impala to inform product strategy and decision-making
- Drafted senior management presentations for internal review meetings
- Reviewed and revised process notes to ensure accuracy and efficiency
- Developed and implemented comprehensive campaign strategies to maximize the impact of campaigns.
Process and Product Manager
Axis Bank Limited
Mumbai
08.2022 - 11.2023
- Identifying process gaps and designing and implementing process improvement initiatives
- In-depth knowledge of banking regulations and publishing dashboards to ensure compliance with relevant laws and regulations as well as reviewing important portals
- Conduct training sessions for employees to promote process awareness and ensure adherence to standard operating procedures
- Create channel events dashboards and analyse data before, during, and after channel events as well as demographics, engagement levels and feedback to identify areas for improvement and measure event success
- Connect with branches to improve business growth and create strategies for RM to earn incentives
- Coordination with multiple teams like IT, HR, Compliance, Risk and marketing to build robust banking product
- Collaborated with stakeholders across various departments to identify process improvement opportunities and implemented solutions to drive operational efficiency
- Spreading awareness regarding Regulatory updates, Processes and Product through various communication channel to key stakeholders of the Bank
Premium Service RM
Axis Bank Limited
Mumbai
03.2021 - 08.2022
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products
- Built and maintained strong relationships with new and existing HNI clients, serving as their primary point of contact for all banking needs and ensuring their satisfaction and loyalty
- Proactively identify opportunities to upsell and cross-sell banking products and services to existing customers
- Resolving client escalations/grievances within specified TAT
- Identifying HNI customers and providing them customized solutions as per their requirement and improving overall customer service
- Collaborated with product development teams to incorporate customer feedback into service improvements.
Service Delivery Manager
IndusInd Bank Limited
Mumbai
08.2019 - 02.2021
- Supervising daily operations like receive/issue cash transaction instruments like Remittance, Demand Draft, processing bulk salary, ATM reconciliation and transaction/payments of other value-added services
- Assistance in process of opening/closure of various banking related accounts
- Identifying sales opportunities and cross selling products like - CASA, Insurance, Loans and Investment
- Acquisition of new client to the bank by taking initiatives in various activities
- Assisting all client's queries and requests for products and services within the given turnaround time.
Business Development Manager
Standard Chartered Bank
Mumbai
03.2018 - 07.2019
- Generated new business with marketing initiatives and strategic plans
- Established relationships with key decision-makers within customer's organization to promote growth and retention
- Performed client research and identified opportunities for account growth, account penetration and market expansion
- Maintain relationships and fulfilling needs with respect to Assets, Liabilities, Insurance and various Investment Products.
Business Development Manager
Standard Chartered Securities Limited
Mumbai
11.2016 - 03.2018
- Acquiring 3 in 1 Demat and Trading Account, Non-Discretionary Portfolio Management Services and Corporate Fixed Deposits
- Responsible to lead, grow, develop and manage the Equity Broking, NDPMS and CFD business in the allocated territory
- Single point of contact to assigned SCB Branches for all the SCSI business & services
Education
MMM - Master’s Degree In Marketing Management
SIMSREE
Mumbai05-2024
Post Graduate Diploma in Banking Management -
TimesPro
11.2016
Bachelor of Arts: Economics -
Ramnarain Ruia College
05.2015
HSC -
Ramnarain Ruia College
05.2012
SSC -
V N Sule Guruji
05.2010
Skills
- Product Lifecycle Management
- Product Strategy Development
- Data Analysis, Extraction and Decision-making
- Campaign Management
- Sales and Business Development
- Regulatory Compliance
- Customer Retention Strategies
- Relationship Building and Customer Service
Accomplishments
- Awarded for an Exemplary Performance in 'Life Insurance - Super Hero Contest' in IndusInd Bank
- Awarded for being among the Top Performers during the Life Insurance Contest in IndusInd Bank
- Star performer and Ranked 1st in top 5 "Business Development Manager" PAN India in Standard Chartered Bank for Q3 - FY 2017-18
Personal Information
Date of Birth: 16th August, 1994
Marital Status – Single
Nationality: Indian
Languages – English, Hindi and Marathi
Timeline
Product Manager, Term Deposits
YES BANK Limited
12.2023 - Current
Process and Product Manager
Axis Bank Limited
08.2022 - 11.2023
Premium Service RM
Axis Bank Limited
03.2021 - 08.2022
Service Delivery Manager
IndusInd Bank Limited
08.2019 - 02.2021
Business Development Manager
Standard Chartered Bank
03.2018 - 07.2019
Business Development Manager
Standard Chartered Securities Limited
11.2016 - 03.2018
MMM - Master’s Degree In Marketing Management
SIMSREE
Post Graduate Diploma in Banking Management -
TimesPro
Bachelor of Arts: Economics -
Ramnarain Ruia College
HSC -
Ramnarain Ruia College
SSC -
V N Sule Guruji