Tanvi Nalin

• Managed social media presence, consistently growing follower count and driving meaningful interactions.
• Developed email marketing campaigns that resulted in higher open rates and click-throughs, ultimately leading to increased sales conversions.
• Assisted in planning and executing online events like webinars or live streaming sessions, drawing larger audiences than anticipated.
• Monitored competitor activities within the industry landscape, adapting strategies accordingly based on changing market dynamics or new opportunities identified from research efforts.
• Analyzed performance metrics to identify trends and inform data-driven campaign adjustments.
• Implemented analytics tools to track user behavior, informing adjustments to optimize user experience on websites or applications.
• Boosted audience engagement by developing and executing tailored digital media strategies.
• Streamlined content management processes, optimizing scheduling and distribution across multiple channels.
• Collaborated with cross-functional teams to ensure cohesive messaging and branding throughout all digital materials.
• Spearheaded website redesign projects resulting in improved site navigation, aesthetics, load times, overall functionality enhancements that positively impacted user satisfaction levels.
• Last Project: Gallantry Awards Portal project with the Ministry of Defence, India
• Worked with small and medium publishers and well known publisers like The Wire, OpIndia, and Live India

• Helped news and publishing partners – all the national publishing houses – create content for and on the (social media) platform by providing strategic content and data insights.
• Worked across vertices to on-board news publishers on Instant Articles and provide them extended support. Successfully ran the help-desk for IA during News on Facebook event (New Delhi & Hyderabad edition) within three weeks of joining. Tracked and made sure that the issues and feedbacks from the event are resolved/considered immediately.
• On-boarded and trained 15 national publishing houses (over 100 Facebook pages) on CrowdTangle within two months of employment liaising with CT APAC PoC. More than 35 regional and other vertices partners are in the funnel to be on-boarded by April end.
• Held bloggers and creators workshops to make them understand the nuances and importance of social media for their respective fields. Conceptualised and executed #OnePhotoOneIndia project for travel bloggers and vloggers with the Ministry of Tourism, India to create a sustainable community of bloggers.

• Managed the operation of UC News & UC Browser application
• Introduced better alert management systems and worked to enhance the user experience on both the applications.
• Devised strategies to tackle fake news, explicit content and no-value ads’ ingestion into the feed and implemented them.
• Took care of the Politics and Economics section of the application. Introduced add news feature for timely delivery of the breaking and important news.
• Optimized web content with SEO strategies to drive traffic and enhance online visibility of publications.
• Evaluated article submissions for relevance, quality, and adherence to submission guidelines before acceptance or rejection.
• Organized regular team meetings for brainstorming ideas, discussing progress updates, addressing challenges faced during projects.

• Worked and successfully launched TOI’s ambitious City mobile app and content management system (CMS)
• Manage news team and decide website/mobile content related to politics, economics from various Indian regions.
• Copy edit and sub-edit reporters’ stories on a real-time basis
• Ensure that web-content is in line with the organization’s editorial guidelines
• Write breaking news content and run live blogs along with social media updates
• Create fact-based infographics, listicles and photo galleries to quench readers’ interest
• Copy-edit and sub-edit editorials, columns and blogs to go on the website
• Identify and create various city stories from the TOI newspaper to go on the homepage line-up building readers’ interest and traffic
• Identify most-popular and trending stories and generate content on the same

Launched in 2013, Yongisthan was an emerging, youth-centric platform engaged in the generation of news, features, analysis and informative content catering to a diverse set of subjects.

Key Highlights:-

• To proof read, edit and ensure that web-content is in line with the organization’s editorial guidelines
• Writing articles, news-content, press releases, briefing documents, transcripts and opinion pieces for the website (visit: www.youngisthan.in )
• Worked closely in collaboration with Channel V. The VQ project involved generation of content on Indian government and governance procedures
• Managing and monitoring the social media profile of the organization
• Wrote daily columns on national political discourse.

Governance Now is a multi-media platform for participatory reportage and analyses related to governance of all institutions and processes that are vital to public life in India. They operate a website (www.governancenow.com) and a print magazine with the same name.

Key Highlights:-

Editorial experience

• Worked closely with the senior editors of the organization, contributing significantly to magazine production – writing and editing content, proof reading and quality checking before final creation of pages, giving advertisement and art/design ideas.
• Social media and end to end website management
• Managed Governance Now’s social media profile. Managed two websites of Governance Now - governancenow.com and govnext.in
• The work included writing, copyediting, selecting reports and stories for the website, and uploading the content. Ensure that the online content is sensible, fair, accurate and has a smooth flow

Content-writing

• Published dozens of bylined articles in both web and print version of Governance Now. Please visit http://www.governancenow.com/users/nalintanvi
• Wrote on varied subjects like RTE, health, missing children and women of India, technology and governance reforms, electoral reforms, cleaning of river Ganga, among others.
• Conducted interviews of leaders in eGoverannce sector, social activists and green energy enthusiasts.
• Prepared monthly and weekly newsletters for the organization.

Website management for clients

Managed NASSCOM’s eGov reach initiative website (http://www.egovreach.in)