Tanvi Soni
Navi Mumbai
Summary
Brand and marketing professional with 3+ years of experience specializing in e-commerce brand strategy, integrated media planning, and revenue-driven campaigns, seeking a Brand Manager role to drive brand growth, consumer engagement, and business impact through data-driven and creative marketing.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Assistant Manager
The Times of India
Navi Mumbai
08.2022 - Current
- Managed key e-commerce and digital-first clients including Nykaa, MyGlamm, BookMyShow, Zepto, Pilgrim, Tata CLiQ Luxury, and Skyscanner.
- Acted as single point of contact (SPOC) for 60+ clients, handling media planning, pitching, and campaign execution.
- Designed and pitched 360-degree integrated marketing solutions across print, digital, outdoor (OOH), airport media, and on-ground activations tailored to each brand’s business objectives.
- Successfully onboarded 20+ new clients over three years, building long-term relationships and repeat business.
- Promoted to Assistant Manager within one year based on revenue performance and client growth.
- Delivered one of the highest-value print campaigns (₹1.25 Cr) for Beautiful India Luxury Perfume Brand.
- Closed a ₹2.6 Cr Airport Outdoor Media campaign for Skyscanner, making it one of the largest OOH deals in the category.
- Consistently met and exceeded revenue targets through strategic upselling of TOI media solutions.
- Strengthened TOI’s footprint in the e-commerce, beauty, luxury, and travel segments by bringing in new-age and digital-first brands.
Market Research Intern
White Space Analytics
05.2021 - 07.2021
- Conducted data-driven market analysis to evaluate product-market fit and brand awareness.
- Supported marketing analytics reporting for senior leadership and strategy teams.
Education
Masters in Management Studies (MBA) - Marketing
MET Institute of Management
Mumbai04.2025
Bachelor of Mass Media - Advertising and Marketing
SIES College of Science, Arts And Commerce
Mumbai05.2020
Skills
- Microsoft PowerPoint
- Microsoft Excel
- Project Management
- Market Research
- E-commerce Strategy
- Brand Communication
- Campaign execution
Certification
• Digital Marketing, 2020, Present
Timeline
Assistant Manager
The Times of India
08.2022 - Current
Market Research Intern
White Space Analytics
05.2021 - 07.2021
Masters in Management Studies (MBA) - Marketing
MET Institute of Management
Bachelor of Mass Media - Advertising and Marketing
SIES College of Science, Arts And Commerce