Tanwistha Gope

• Collaborate with product management to align the Product Marketing Roadmap with the Product Roadmap
• Translate the product roadmap into actionable marketing plans
• Create comprehensive launch plans to coordinate cross-functional teams and ensure successful product launches
• Build compelling product positioning documents that differentiate the product in the market.
• Generate product collateral, including one-sheets, sales presentations and product feature guides.
• Communicate the product's value proposition and benefits to both internal stakeholders and external customers.
• Develop and distribute regular product newsletters to customers and prospects.
• Create engaging blog content related to the product to drive awareness and establish thought leadership.
• Collaborate with content managers to ensure consistent messaging and brand voice.
• Drive partner marketing through co-branded marketing materials and joint messaging.
• Develop marketing collateral such as case studies and success stories to highlight partnership success.
• Collaborate with content managers to maintain consistent messaging across social media platforms.
• Stay up to date with industry trends and insights to create thought leadership content.
• Attend analyst calls with the VP of Product to gather industry insights and market trends.
• Analyze research data to identify opportunities for product improvement and positioning.
• Leverage analyst relationships to gain market credibility and incorporate analyst insights into marketing strategies.

● Deliver content as per Product Launch Plans
● Align Product Marketing Plan with Product Roadmap
Plan and create Product Marketing materials for every releases - including one-pager, email notification, product release blogs and feature blogs
● Work with Product Managers on the Positioning Statement and Go-to-market plan
● Define and create the information architecture for the Customer Help Center from scratch
● Guide a team of technical writers as per the style guides and best practices
● Create storyboard for help videos