TANYA BHALLA

Knowledge Services Associate

ZS Associates

06.2021 - Current

Public Health Epidemiology: Expertise in analyzing scientific publications and gathering epidemiological data to offer insights and recommendations on potential target patient volume for products across different therapy areas and stages of product lifecycle.
Value and Market Access Strategy: Worked on multiple client-facing projects to provide market access, pricing and reimbursement strategies by identifying market access roadblocks across countries (SWOT analysis) and providing qualitative/quantitative insights on key market access-related questions via primary market research (decipher survey platform).
Opportunity Assessment: Conducted in-depth market research using diverse databases (PharmaIntelligence, Datamonitor, Adis RDI, Citeline, Clinicaltrials.gov) to support client in commercial case development for product expansion.
Analyzed the epidemiological trends, patient journey, market size and clinical risk assessment.
Competitive Intelligence: Created detailed toolkit offering expedient solutions of building partnerships across different partnership journey phases using secondary research (leveraged by clients at all stages of partnership development).
Product Launch Strategy: Analyzed and synthesized market dynamics, access, commercial considerations data andconducted gap analysis to provide actionable insights for product launch planning.
Periodic Newsletters: Independently lead and deliver thought leadership newsletters in ophthalmology, demonstrating analytical prowess and industry expertise.
Social Media Listening (SML): Conducted extensive SML to provide insights supporting launch and marketing activities for a blockbuster asset in Spinal Muscular Atrophy.
Ad-hocs: Collaborate with cross-functional teams to fulfill ad hoc requests from stakeholders, delivering timely and dynamic analyses.