Hi, I’m
Tanya Maheshwari
Marketing Executive
Gurgaon
Summary
Perceptive and dynamic individual with embracive experience in strategic marketing campaigns by developing custom events and engaging digital content. Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration.
Overview
4
years of professional experience
5
years of post-secondary education
5
Certifications
Work History
Da Milano Leathers Pvt. LtdNew Delhi
Marketing Executive
11.2022 - 10.2023
Job overview
- Campaign designing and Budgeting for Financial year.
- Social Media Management to increase brand's visibility and engagement, including content creation, social media traction, influencer activities, and community management.
- Planned and executed ATL and BTL marketing initiatives across India.
- Liaisoning with Mall Management for events and mall activations PAN India.
- Media Management to secure favorable media coverages and ad placements.
- Conceptualization and management of campaign photoshoots and video productions.
- End-to-end execution for SMS and Emailer Campaign.
- Coordination with other functions such as creative team, agencies and vendors to ensure smooth execution.
- Planning and execution of product launches, including coordinating events, press releases and online promotions.
Arvind Lifestyle Brands Ltd. - AFL Bangalore
Content and Social Media Intern
01.2022 - 05.2022
Job overview
- Project- A Study on Organic Growth of D2C through Social Media Channels.
- Survey Analysis on Women's Buying Behaviour towards Western Wear with reference to Sugr By Unlimited.
Benetton India Pvt. Ltd.Gurgaon
Marketing PR & CSR Intern
07.2021 - 08.2021
Job overview
- Project - A Study on Brand Loyalty Behaviour among the customers towards Fashion Brands.
- Understanding brand's image among previous customers by NPS Analysis, competitive analysis along with content analysis.
LG Electronics India Pvt. Ltd.Greater Noida
Digital Marketing Intern
02.2020 - 04.2020
Job overview
- Project - A Study on Digital Marketing & its impact on revenue generation.
- Maintained Sales Records, detected website errors and GMB Listings of new vendors across India.
Education
National Institute Of Fashion Technology (NIFT)Panchkula
Masters of Fashion Management
08.2020 - 08.2022
BML Munjal UniversityGurgaon
Bachelor of Commerce (Honours)
08.2016 - 08.2019
Skills
Strategic Planning
Certification
Sanatan Seva Mission Trust - NGO
Timeline
Marketing Executive
Da Milano Leathers Pvt. Ltd
11.2022 - 10.2023
Content and Social Media Intern
Arvind Lifestyle Brands Ltd. - AFL
01.2022 - 05.2022
Marketing PR & CSR Intern
Benetton India Pvt. Ltd.
07.2021 - 08.2021
National Institute Of Fashion Technology (NIFT)
Masters of Fashion Management
08.2020 - 08.2022
Digital Marketing Intern
LG Electronics India Pvt. Ltd.
02.2020 - 04.2020
BML Munjal University
Bachelor of Commerce (Honours)
08.2016 - 08.2019
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