TANYA MALHOTRA

Brand - U.S. Polo Assn. | Flying Machine | Arrow

• Responsible for P&L for Marketplace
• Increased the business by 5X on Marketplace - Myntra, Amazon, Flipkart, Ajio, Nykaa Fashion, Tata Cliq & Limeroad.
• Successfully achieved 70% business share from NSM SKU.
• Developed and implemented successful marketplace marketing campaigns (PLA,PCA SDB & Video & Brand Ads) to drive customer engagement and increase Conversion Rate.
• Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
• Increased profit margins by effectively controlling budget and optimizing campaigns.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Managed team engaged in ongoing product optimization, account management and ad placement.
• Partnered with category spos to develop business appropriate paid / FOC marketing.
• Developed and implemented strategies to keep stocks organized (both width and depth) and reduce excess inventory.
• Optimizing the discount plan & accurate signage for current promotions.
• Streamlining processes across functions and laying down SOPs for all stake holders. (Reporting, WH, cataloguing etc)
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Researched market trends to identify customer needs and preferences for strategic planning.

Brand : Callino London

• Essayed a seller role in delivering excellence throughout the digital marketing platform & Marketplace Platforms.
• Generated business through marketplaces Myntra, Ajio, Amazon, Flipkart, Nykaa Fashion & Tata Cliq.
• Created consistent structural input format to maintain site continuity by authoring and implementing best-practices for designers and content providers on Shopify.
• Formulated marketing strategies for developing and managing online media marketing campaigns with clear focus on brand awareness, lead generations increased in website traffic.
• Work on go-to-market strategy for product launch, drive product awareness through organic, paid & email marketing
• Developed concepts with online viral potential attained strong online presence assess digital marketing strategist to determine ROI and revenue growth
• Indemnified key performance indicators, implemented enterprise level measurement, analytics & reporting method to gauge success
• Handled Integrated online media campaigns including online advocacy, drafted editorials, promotional content etc
• Excellent Knowledge on Shopify (Advanced) & Shopify Marketing & Integrated Apps
• Measure Used Google ads, Google Analytics, Google webmaster-tools, Facebook Ads, Twitter Business & LinkedIn Campaign Management
• Lead Seo Team, Logistics, Creative Team& Client Communication to ensured smooth coordination in different level of managements
• Work on Keywords Research, competitors Research & Analysis & Content Analysis
• Worked On Latest Technology, I.e, Artificial Intelligence, Chat bots, Cross Level Marketing & telecommunication services.

Brand : 3M | UE Autotech | UE Elite

• Make strategies to increase the sales & retention & improve operation part for all customers.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Mail the newsletters and offers mailers to customers on the time of campaign
• Own the day-to- day activities of the e-commerce platform and all online sales efforts
• Responsible for meeting online sales plans and tracking individual accounts, monthly sales targets
• Maintain relationships with e-commerce retail partners and manage partner/client expectations
• Manage site development and launch activities for all new ecommerce accounts including product
• Descriptions, images, assets, banners, brand pages, and other attributes
• Coordinate site content strategy and updates i.e
• Product pages, new and existing landing pages, product
• Changes/updates/launches, etc
• Oversee calendar of promotions and content in coordination with master marketing calendar and the Digital Marketing
• Communications Manager
• Support and manage the creation and execution of all e-commerce promotional activities and merchandising strategy
• Coordinate e-commerce marketing support (GWP, sampling, emails, and banners) and execution
• Of assets with Digital, Marketing, and/or Web agency
• Track all online exposures and monitor all dotcom reviews daily
• Routinely lead QA for branded features on retailer sites for accuracy in all product data/images, timely updates to new
• Product launches, marketing, and special merchandising pages
• Oversee paid search programs and run bi-monthly Google Analytics reports
• Work with retail e-commerce partners to obtain analytics on retailer programs as well as overall sales goals/strategies
• Partner with Digital Marketing & Communications Manager to ensure the business objectives and KPIs
• Are being met for current e-commerce channels (both Direct to Consumer and retailer accounts)
• Assist with analysis of product performance reports and e-commerce best practices to arrive at recommendations on how to improve sales
• Implement strategies to grow incremental revenue per current customer base and strategies to acquire new online customers
• Identify and survey market trends, new product launches/innovations, and stay up-to- date on
• Managing the e-commerce B2B business Portal i.e, Indiamart, Tradeindia, Amazon Business etc.
• Lead Team of 3-4 Peoples in Tele sales, and Full fill the targets of 30- 40 cold calling for new development by individuals
• Cold Calling on Daily basis Enquiry & Lead Generation and appointing dealers for the business on pan india
• Exploring and developing new wholesale / manufacturing markets.
• Managing the Team of 5-6 Person on After Market and appointing Distributor & dealers for the business on North India

Brand : Yuccabe Italia | Yuccabe Planters | Fox B | Shera

• Managing sales lead and relationships with Top Marketplaces like Flipkart, Flipkart Smart, Pepperfry, Amazon, Amazon FBA & Snapdeal among others and utilize all available tools and opportunities.
• Inventory and warehouse management that includes Amazon FBA, Seller Flex, FA & SD+ Analysis on Daily, weekly and seasonal analysis of sales, stocks, best sellers etc.
• Reviewing, monitoring and analyzing aging/exit strategies.
• Heading the operations team for executing shipments as per platform’s standard operating procedures.
• Negotiating with the highly potential marketplaces for tie ups, globally.
• Effectively manage product listings to ensure accurate listings with a high potential to appear in relevant search results on Amazon, Flipkart and other websites.
• Define and track metrics that measure the performance and impact of the product on the business
• Read and react to business on a daily basis, like implementing changes to product titles, descriptions, customer service issues, Key searches and pricing
• Own the daily sales metrics for the Marketplace as well as analyze sales patterns by category on all listings
• Develop and manage timely and proactive response and/or resolution processes with customer service around marketplace issues related to customer feedback
• Identify new marketplace and channel opportunities and help launch additional marketplaces- National & International.
• Reporting to top management for the generated business and analyzed reports.
• Responsible to analyze data and throw insights on effectiveness of campaigns running on marketplaces.
• Product Development for Yuccabeitalia.com
• Tying up with small scale/ large-scale manufacturers &Introducing exclusive tie-ups with Artisans &Manufacturers for Private Label.
• Identifying & launching unique and potential products based on Market Research & facts analysis.
• Maximized performance by monitoring daily activities and mentoring team members.

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