Tanya Mishra

• Developed and managed content calendars for different demographics like MENA/EU and APAC to meet deadlines and engagement goals.
• Collaborated with designers and content developers to deliver on-brand content in alignment with brand vision.
• Used content management system to analyze user engagement and website traffic metrics.
• Utilized SEO tools such as Ahrefs and SEMrush, SEO Surfer to align content strategies with evolving SEO algorithms, enhancing visibility and search rankings
• Worked closely with design team to create visually appealing graphics that complemented written content.
• Led communication initiatives for the MENA and APAC team, ensuring seamless coordination with global clientele.
• Developed technical product guides and 70+ technical articles to simplify product understanding for diverse stakeholders.
• Created lead generation content on key supply chain topics, including Real-Time Inventory Management, Supplier Performance Monitoring, Green QR, and core SCM concepts.

Managed important Strategic Ecosystem Engagements like:
▪ UAE Federation of Chambers of Commerce – Strengthening trade and business synergies across the UAE.
▪ ICC UAE Member – Facilitating international trade and policy alignment.
▪ SRTIP Ecosystem – Supporting innovation and technology-driven initiatives.
▪ Dubai and Abu Dhabi Chambers – Enabling business expansion and fostering cross-border collaboration.
▪ Joint Business Councils – Enhancing bilateral ties with UAE-Finland, UAE-Uzbekistan, UAE-Turkmenistan, and the Kingdom of Eswatini.

• Worked as a Managing Editor while handling the brand team, entailing a diverse team including Agencies like TheWiseIdiot, Zevamp, Interns, Designers, consultants cand Freelancers
• Wrote over 70 research-driven SEO articles, 20+ Case studies, 15 Press Releases enhancing brand visibility and engagement
• Solely Managed the revamping of the blockwiz's website: From creating the page to releasing the website on time
• Developed streamlined processes, from topic briefs to creative briefs, to assist writers of varying styles.
• Performed rigorous QA checks around all the content being published on the site
• Boosted social media presence with the creation of compelling content, resulting in increased followers and engagement rates.

• Managed and edited 300+ blogs across various marketing and branding verticals, driving 2.5M visitors in recent quarters by ensuring high-quality, SEO-optimized, and audience-aligned content.
• Spearheaded impactful brand campaigns, including "Abhi Tum Bacche Ho," which highlighted children's potential and gained significant traction on social media through engaging written and visual content.
• Worked on setting up the Marketing Content & Research team for US, MENA (GCC Region) and UK Region
• Handled a team of 10+ to deliver collaterals on tight schedules
• Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
• Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels and platforms.
• Built robust brand advocacy through collaborations with the Governments of Rajasthan, Bihar, and Dumka (NITI Aayog aspirational district), driving impactful campaigns
• Earned industry recognition from Amazon, Entrepreneur India, and prestigious summits like G20 and NAeG, contributing to a revenue boost of ₹13 Lakhs.

• Brought workable insights for various 10+ Piqual clients (Red Ribbon Bank, Acountagility, Skymark Financial Ltd., Ignitho Thoughts) ensured the products and services are of high quality and language is truly consistent to the target audience
• Created, edited and proofread text content; writing content for 40+ Landing Pages, Web Copies, Social Media Posts, Case Studies, & Newsletters, Reports and Articles of their clients spread across US and UK
• Performed content quality-assurance checks of the articles and sending feedback report to the client on regular basis
• Assisted in developing internal training materials for new team members, streamlining the onboarding process for Content Associates.

• Steered initiatives towards delivering interesting and innovative content at the Gaming Reporter, on regular basis
• Exerted sphere of influence cross-functionally, fostered relationships with people who provide information for articles
• Carved around covering the trending topics; skillfully wrote industry-based exhaustive Editorials, PR, Article and Affiliate Writing
• Successful in covering more than 500 stories and curated strategies to improve brand visibility
• Managed the company's online presence, thus updating the company's website and various social media accounts, regularly
• Also, conducted one-on-one interviews with high-profiled gaming industries personalities and curating industry- based articles
• Edited content contributions to ensure accuracy, readability and brand-consistent tonality.

• Crafted 50+ high-converting articles for website listings, boosting organic traffic by 40% and enhancing customer engagement.
• Managed approximately 15+ client calls to establish accurate listings and ensure client satisfaction.
• Drafted and edited content for high-end real estate projects, addressing escalations promptly.
• Efficiently utilized tools such as Sugar CRM, NAV, Excel, Google Docs, and Internal Admin Portal to streamline operations and enhance productivity.