Tanya Mitra

External Comms:

• Auto- Mercedes-Benz | Stellantis (Jeep) | Daimler India Commercial Vehicles
• Developed annual communication plans for product and corporate initiatives, alongside long-term strategies for key company focus areas.
• Corporate communication beyond company announcements: Driving visibility for leadership across functions to showcase the brand prowess across the auto value chain
• Event management - launches, media drives, walk-arounds, global leadership media outreach, expert talks and lifestyle & regional events
• Ensured sustained fleet visibility beyond product launches.
• Managed crisis communication efforts while fostering strong media relationships
• Kenvue (FMCG & Healthcare) | International Baccalaureate (IB) (Education)| Expo City Dubai (Real estate) | Advance Auto Parts (GCC) | Royal Caribbean (Cruise)
• Leadership profiling and corporate story telling aligned with the company vision
• Leveraging Company announcements for maximum visibility
• Hosting events with relevant media aligned with the brand story telling
• Ensuring presence in spaces of national relevance to drive thought leadership

Internal comms:

• Corning: Employee recognition platform
• Contributed to the development of an internal awards platform and communication campaign, helping it grow into one of the company’s most recognized initiatives
• Executed the event & campaign end to end for 3 years and recorded YoY growth in employee participation
• The success of the India awards led to its adaptation for Corning International, where I helped curate a customized awards platform for a global audience.
• Novartis India: Developed an India-specific DE&I guideline booklet tailored for a global audience.
• Advance Auto Parts (GCC): End-to-end Internal comms mandate management
• Established a structured and targeted communication flow aligned with company objectives, values, and goals, while shaping key messaging frameworks.
• MD & company leadership Comms management
• Enhanced employee engagement through innovative initiatives, including townhalls, newsletters, integration of innovative internal communications channels, and intranet management.

CG Corp Global | Insourced resource – management of end-to-end client mandate across business sectors (FMCG, books, Hospitality) with cross-market collaborations

• External Communications: Managed press releases, RBMs, opinion pieces, industry story participation, spokesperson profiling, interview opportunities for function heads, and listicle contributions.
• Internal Communications: Established the internal comms structure aligned with global counterparts, overseeing intranet management, newsletters, engagement events, and MD desk communication.
• CSR Outreach: Identified CSR partners, developed concept notes, and coordinated the execution of social initiatives.
• Stakeholder Management: Facilitated company-wide information flow across functions and regions through effective stakeholder coordination.

Primary Client- • William Grants & Sons| Cinepolis

• Liaised with influencers across genres and sector-specific media for engaging experiential events
• Managed content curation, media outreach, and documentation

General Motors | Insourced resource – management of end-to-end client mandate including Corporate, R&D center, Manufacturing, product, CSR, internal comms

• Supported the crisis communication mandate during GM’s withdrawal from the Indian market
• Managed media queries, press events, and briefing documents for Indian & global leaders
• Developed and executed internal communication programs aligned with global GM teams
• Supported employee engagement across three sites (Corporate Office, Manufacturing, Tech Centre)
• Worked on newsletters, emailers, booklets, intranet content, and leadership messaging for internal & external stakeholders