TANYA RASHMI

Experienced Marketing/Copywriter Associate with a passion for crafting engaging marketing copy that positively impacts customer bottom-lines. Experienced in social media management, audience engagement, and marketing campaign development. Proactive Marketing Intern skilled in creating compelling messages to resonate with target audiences. Dedicated team player known for meeting deadlines with a positive demeanor.

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• EXPERIENCE, Digital Marketer, Daurcomm, 06/01/21, 10/01/21, Identified marketing gaps through research Developed and execute strategies and marketing plans to bridge those loopholes. Collaborated closely with the team to guarantee plans were executed, accomplished, and even surpassed all of the company's objectives., Content Writer, The Life Specialist (Freelance), 07/01/21, 01/01/22, Created 10 pieces of error-free content with exceptional writing, editing & proofreading skills to effectively communicate key messages & capture readers' attention. Composed & revised top-notch content & successful projects in a limited time, entertaining, enthralling & sincere attitude., Content Writer, How I Got My Job, 04/01/20, 07/01/20, Created 10 pieces of error-free content with exceptional writing, editing & proofreading skills to effectively communicate key messages & capture readers' attention. Composed & revised top-notch content & successful projects, Freelancer, Time Tech Buzz, Present, Crafted B2B marketing content Enhanced brand image Performed research Wrote 10-20 articles on Electric vehicles and general technology-based content. Raised issues on the limited number of Electric Charging Points and their related infrastructure issues/conducted surveys. Raising public awareness about these issues through social media posts. Improving clients' brand positioning by increasing their traffic on social media platforms. - https://www.linkedin.com/company/timestechbuzz/?originalSubdomain=in, Social Media Marketer, Clematis Advertising, 03/01/23, Present, Increased the company's overall follower count by over 20% in under 3 months. Developed and implemented creative campaigns that resulted in a 30% increase in engagement across all social media platforms. Developed strong relationships with brands, leading to successful cross-promo campaigns & increased visibility/brand recognition. Designed the strategy and marketing plan. Proven ability to work with clients to understand their needs and develop effective SEO strategies. Successfully increased the search engine ranking of multiple websites by implementing SEO best practices. Passion for SEO and helping businesses grow their online presence.
• SUMMARY, Experienced Junior Associate Content Writer adept at crafting content calendars that drive substantial web traffic and engage potential consumers. Skilled in simplifying complex topics for consumer-friendly narratives, trend analysis, and utilizing customer insights. Versatile writer with a strong track record in blogs, case studies, and social media. Collaborative team player, identifying and addressing content gaps.
• PROJECTS, CERTIFICATIONS, Digital Marketing Google Business Communication Google
• SOFTWARE SKILLS, Adobe Photoshop, Adobe Premier, Affinity Publisher, Canva, Microsoft Office (Word, Excel, PowerPoint, Outlook), Audacity
• SKILLS, Internal Communication, Critical skill, Verbal and Written Communication, Market Research, Analytical Skill, Project Management Skills, Data Analysis, Negotiation and Persuasion Skill, Research and Strategy, Collaboration Skill, Organizational Skill, Goal-focused, Business Intelligence, Marketing Skill
• EDUCATION, Bachelors in Journalism and Mass Communication, 2022, School of Management Sciences, Class XII, 2019, Notre Dame Academy, Patna, Class X, 2017, Notre Dame Academy, Patna
• POSITION OF RESPONSIBILITY, PR Team Leader, Abhiprerna ate world talk- IIT BHU, Campus Ambassador, IMUN at School of Management Sciences, Varanasi

• Professional Classical dancer
• Part of CSR activities

• Participated in International Model United Conferences- Won a Special Mention Award.

• Google- Digital Marketing
• Google- Business communication
• Udemy- Graphic Designing