Tapan Ruidas
Strategic professional with strong business acumen & proven track record of stamping success across the entire gamut of Sales & Business Development.
Indore,MP
Summary
Visionary leader with over 15 years of extensive experience in Sales and Business Development, currently serving as Senior Area Sales Manager at Versuni India (Philips DA). Demonstrated ability to assess and enhance development plans, empowering employees to effectively leverage learning opportunities. Strategic thinker skilled in analyzing market trends, competitors, and customer insights to drive business growth aligned with corporate objectives. Proven track record in managing operations, optimizing resource utilization, and fostering strong relationships with stakeholders to ensure exceptional customer service and achieve ambitious sales targets.
Overview
15
15
years of professional experience
3
3
Languages
Work History
Area Sales Specialist- MP&CG
Versuni India Home Solutions PVT LTD (Phillips DA)
Indore
04.2024 - Current
- Managed territory and key account relationships to drive consistent sell-out growth across Modern Trade / RR channels.
- Drive premium model mix, ASP improvement, conversion, and bill-value enhancement through strategic promotions and high-impact demos.
- Lead and mentor a team of Sales Executives, ISPs/BMEs, and Distributor field staff to maximize store-level productivity and sales output.
- Executed Key Account Action Plans in alignment with Joint Business Plans (JBP) to achieve targets on assortment, visibility, and activation.
- Establish and monitor productivity KPIs per promoter / per store, ensuring continuous performance improvement through training and on-ground coaching.
- Strengthen primary, secondary, and tertiary sales flow ensuring healthy distributor ROI, optimum inventory rotation, and credit discipline.
- Lead counter execution excellence – planogram compliance, visibility hygiene, ticketing accuracy, range availability, and NPI launch execution.
- Collaborate with key MT/RR retail partners to drive store-wise activation calendars, JBP initiatives, seasonal campaigns, and flagship store performance.
- Reduce OOS (out-of-stock), pricing errors, and display gaps through proactive coordination with buyers, merchandisers, and supply teams.
- Conduct weekly business reviews including sellout trend analysis, productivity tracker, competition insights, and market intelligence for management action.
- Improve customer experience and NPS by monitoring demo quality and ensuring swift closure of grievance/service/damage return cases.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
Cluster Manager
Reliance Digital
Raipur
04.2021 - 02.2024
- Customer Engagement.
- Measuring the effectiveness of the customer service function by refining operational metrics for the team, developing reporting analytics, and providing status updates to the leadership team.
- Administering Customer Satisfaction, Compliance, Financial, Legal, and SOP, Internal Audit, and Standards of Retail Environment.
- Identifying current and future customer requirements by establishing rapport with potential and actual customers, and other people in a position to understand service requirements.
- Growing and maintaining existing customer and partner relationships in the territory by utilizing question-based selling methods to ascertain customers’ needs, in order to craft relevant solutions.
- Store Management.
- Accounting for complete store administration and ensuring compliance with policies and procedures.
- Executing the standard operating procedure that has been prescribed for store operations, and ensuring no deviation from such set standards.
- Implementing and managing appropriate strategies, and translating prescribed company strategy effectively for the region to assure development and improvement in the fields of store sales (achieving the sales budget).
- Conducted regular performance evaluations for all employees to recognize achievements, address challenges, and facilitate professional growth.
- Ensuring all store functions within the company guidelines and legal requirements are met, collating best practices, and suggesting improvements concerning market trends and competition data.
- Led training initiatives that enhanced employee skills, knowledge base, and productivity levels across various functions within the organization.
- Training new sales managers, marketing department heads, and store managers; planning the calendar and execution of various programs for various retail chains as per budget.
- Planning, managing profit and loss, handling cash at the store, as well as collating daily sales and other necessary reports.
- Sales and Marketing.
- Exploring potential business avenues, managing marketing and sales operations to achieve the business targets, initiating market development efforts, and increasing business growth footprint/market.
- Analyzing the latest marketing trends, tracking competitors' activities, and providing valuable inputs for fine-tuning sales and marketing strategies.
- Tracking and reporting scorecard results to senior management; planning and goal setting for future periods; delivering category assortment plan presentations at the Seasonal Sales Summit, and providing material and support for Sales Training, KA Pre-lines, and Trade Meeting.
- Supporting marketing, visual merchandising, asset and inventory management, merchandising, and manpower costs.
- Accountable for the development and management of national B2B Mobility CRM and Demand Generation marketing programs, including strategic planning, KPI goals, budget management, execution, and ROI tracking.
- Managing sales and marketing, including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction.
- Analyzing the latest marketing trends, tracking competitors' activities, and providing valuable inputs for fine-tuning sales and marketing strategies.
- Tracking and providing feedback on sales performance and trends to the Regional Manager, while suggesting improvements.
- Planning, organizing, and executing marketing plans with the business partners; tracking and reporting competitor activities.
- Monitored data analytics to identify trends, opportunities, and areas of improvement within the cluster operations.
- Developed efficient operational processes to optimize resources and improve overall cluster performance.
- Analyzed sales data to manage cluster performance and make informed financial decisions.
- Trained facility managers on company policy and procedure for similar performance throughout cluster.
- Maintained compliance with company policies, industry regulations, and best practices across all departments in the cluster.
- Implemented trending initiatives to help drive sales across cluster.
- Managed cluster expenditure by adhering to set budget.
- Oversaw inventory management efforts to ensure optimal stock levels were maintained while minimizing waste or loss within each department of the cluster operation.
- Established strong relationships with key stakeholders through regular meetings, reports, and presentations on cluster progress.
Education
PGDRM -
NSHM, Knowledge Campus
Kolkata05.2010
BA - English
B.S.K. College
Hazaribagh06.2008
Skills
GROWTH PATH
- Assistant Manager (Jul’10-Nov’13)
- Deputy Manager (Dec’13-Jul’17)
- Manager (Aug’17-Mar’21)
- Cluster Manager (Apr’21-Feb’24)
- ASM (Apr’24-Present)
Timeline
Area Sales Specialist- MP&CG
Versuni India Home Solutions PVT LTD (Phillips DA)
04.2024 - Current
Cluster Manager
Reliance Digital
04.2021 - 02.2024
PGDRM -
NSHM, Knowledge Campus
BA - English
B.S.K. College