TAPANJYOTI DASGUPTA
Marketing Manager
Howrah
Summary
A results-driven marketing professional with over 8 years of experience at Marriott International, Ambuja Neotia Hospitality, IHCL, and IHG, delivering exceptional campaigns that elevate brand visibility, drive revenue, and enhance customer engagement. Known for a proven ability to boost online sales by 20% through performance-focused digital strategies, I bring a deep expertise in SEO, SEM, PPC, and data analytics to craft impactful marketing initiatives. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Marketing Manager
Marriott International, Inc.
12.2025 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
CORPORATE MARKETING MANAGER
Ambuja Neotia Hospitality
03.2024 - 12.2025
- 360 Campaigns: Delivered cohesive marketing strategies across digital, print, and offline channels, driving visibility and 25% revenue growth.
- Digital Performance: Achieved a 30%+ boost in engagement through SEO, SEM, PPC, and social media campaigns. Optimized websites to enhance user experience and conversions.
- Portfolio Leadership: Directed marketing for 3 luxury hotels, 10 restaurants, 3 premium clubs, and a wellness retreat, achieving consistent revenue growth.
- Event Innovation: Conceptualized and executed high-impact property launches and events, ensuring 50%+ increase in footfall.
- Strategic Partnerships: Built alliances with top brands, influencers, and travel operators, amplifying campaign reach by 40%.
- Revenue-Focused: Drove F&B sales by 20% and secured high-value MICE bookings through tailored campaigns.
- Market-Driven Strategies: Conducted research and competitor analysis, delivering data-driven plans with measurable ROI.
- Team & Budget Management: Oversaw cross-functional teams and multimillion-dollar budgets to execute results-driven campaigns efficiently.
- Key Achievements:
- Launched flagship properties with 20% faster ROI than forecasted.
- Elevated brand visibility across diverse verticals, increasing customer retention by 15%.
ASSISTANT MARKETING MANAGER
HOLIDAY INN KOLKATA
03.2023 - 03.2024
- Global Standards: Aligned marketing strategies with IHG’s global benchmarks, enhancing brand visibility and driving footfall.
- Digital Marketing Expertise: Managed social media, SEO, PPC, and Account-Based Marketing, increasing online engagement and driving sales growth.
- Content Management: Developed brochures, newsletters, and digital creatives, maintaining strict adherence to IHG brand guidelines.
- Revenue-Driven Campaigns: Launched OTA campaigns, achieving measurable increases in room bookings, F&B sales, and event reservations.
- Market Insights: Conducted competitor analysis and market research to identify trends and optimize marketing strategies.
- Partnership Development: Fostered collaborations with local businesses, travel agencies, and influencers, expanding brand outreach by 25%.
- Cross-Functional Coordination: Ensured seamless communication across departments, aligning marketing efforts with sales objectives.
- Budget Optimization: Managed marketing budgets efficiently, delivering cost-effective campaigns with high ROI.
- Key Achievements:
- Successfully organized the hotel’s 7th Anniversary celebrations, driving customer retention and acquiring new business.
- Boosted OTA bookings and event reservations by 20% with innovative campaigns.
- Strengthened brand recall among loyal and new customers through milestone events and impactful strategies.
DIGITAL MARKETING MANAGER / PR INTERN
GOFUTURENET
10.2021 - 03.2023
- Developed and executed comprehensive digital marketing strategies for multiple brands in Education Sector like Byjus resulting in a 20% increase in online sales within the first year.
- Collaborated with the content team to develop engaging and SEO-friendly content, contributing to a 30% increase in website traffic for Real Estate & Automobile brands like Ruchi Reality , Vedic Reality & One Rajarhat , Celica Reality , Jeep , Hyundai & many more
- Established and maintaining strong relationships with influencers for multiple category brand Collaboration
- Managed and optimized online advertising campaigns across Google Ads, Facebook Ads, and other platforms for Brands like ITC Hospitality , International franchise clubs like Toyroom , Vedic Village , Harbour & many more
SOCIAL MEDIA MANAGER
BLUEANTZ - DIGITAL MARKETING ADVERTISING AGENCY
07.2020 - 10.2021
- Developed and executed comprehensive digital marketing strategies resulting in a 20% increase in online sales within the first year
- Collaborated with the content team to develop engaging and SEO-friendly content, contributing to a 30% increase in website traffic
- Established and maintaining strong relationships with influencers and industry partners, leading to successful collaborations and increased brand visibility
- Managed and optimized online advertising campaigns across Google Ads, Facebook Ads, and other platforms
Digital Service Associate
Amazon NA
02.2019 - 07.2020
- Utilize analytics tools to track and analyze the performance of digital marketing campaigns
- Proof-check all Listing done from the backend with the proper details
- Created vehicle maintenance reports with detailed, complete, and accurate notes on upkeep requirements.
- Research proper trending topics of competitor using the internet, video archives, and other informational sources
- Resolve Customer problems that arise during the production process by acting as liaisons between dissenting parties when necessary
- Leading the organization's public engagement by devising and executing impactful content strategies across social media platforms
- Driving audience growth and brand loyalty through in-depth analysis of usage data and performance metrics
- Expertly facilitating client servicing while ensuring seamless management of high-impact projects and campaigns
- Spearheads cross-domain campaigns, including precision-driven PPC campaigns, to amplify reach and ROI
Education
BBA - Marketing
Scottish Church College
Kolkata, India 04.2001 -
St Thomas High School - Marketing with Economics
St Thomas High School
St. James School - Commerce
St. James School
Skills
Extrovert
Firefighter
Time management abilities
Digital marketing
Public and media relations
Data analytics
Timeline
Marketing Manager
Marriott International, Inc.
12.2025 - Current
CORPORATE MARKETING MANAGER
Ambuja Neotia Hospitality
03.2024 - 12.2025
ASSISTANT MARKETING MANAGER
HOLIDAY INN KOLKATA
03.2023 - 03.2024
DIGITAL MARKETING MANAGER / PR INTERN
GOFUTURENET
10.2021 - 03.2023
SOCIAL MEDIA MANAGER
BLUEANTZ - DIGITAL MARKETING ADVERTISING AGENCY
07.2020 - 10.2021
Digital Service Associate
Amazon NA
02.2019 - 07.2020
BBA - Marketing
Scottish Church College
04.2001 -
St Thomas High School - Marketing with Economics
St Thomas High School
St. James School - Commerce
St. James School