TAPAS ROY CHOWDHURY
Business Leader
Mumbai
Summary
Business Development/Sales Lead PROFILE A seasoned and skilled professional offering nearly 29 years of experience in the field of Sales & Marketing as well as Business Development. Currently associated with Polycab India Ltd. as President and Business Head; qualified PGDM (Sales and Marketing) from Bhartiya Vidya Bhawan’s. Proven track record in managing P&L, sales, and marketing operations, implementing strategies towards enhancing market penetration, creating GTM strategies for various businesses and value/volumes growth. Demonstrated abilities at developing business management goals and objectives that tend to growth and prosperity; designing and implementing business plans and strategies to promote the attainment of goals. Skilled in ensuring that the company has the adequate and suitable resources to complete its activities. An excellent communicator with strong analytical, problem solving, team leading and interpersonal skills. Results-oriented [Industry] executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success.
Overview
28
28
years of professional experience
Work History
President and Business Head
Polycab India Ltd
09.2021
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Led operational team in development, rollout, and management of new product lines.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Reduced operational costs through strategic cost management initiatives.
- Managing two Manufacturing Units leading Plant teams on end to end manufacturing for improving efficiency.
SCHOLASTIC
01.1993
- PGDM (Sales and Marketing), Bhartiya Vidya Bhawan’s
B.Com, Jodhpur University
01.1990
- DDI Certified Professional
- ALTIUS- A Programme Run by ISB Hyderabad
- Attended sales college and other training programme in P&G and training on leadership in Gillette
- Attended Sales and Financial module arranged by Dabur India Ltd
- Attended Train The Trainer programme with Zillette besides many other
Joint Vice President and Business Head
Havells India Ltd
04.2018 - 08.2021
- Deliver P&L objectives; drive market shares with various GTM initiatives as well as work on creating requisite marketing campaigns
- Responsible for new product development and introductions; devise GTM strategies to ensure continuous reach expansion across geographies and channels
- Handle inventory and production management with SCM/Logistics and factory teams to deliver best cost optimization as well inventory control
- Drive market research and innovation to ensure best in class products at right costs for consumers; ensure right talent is set up at all required roles, continuous learning and training activities
- Plan Strategies to deliver desired Top and Bottom-line objectives; deliver monthly/quarterly and annual PBT targets; work on GTM strategies to maximize cost effective reach in both urban and rural markets
- Work with factories and supply chain to plan manufacturing capabilities in advance to take care of future growth; manage sales and marketing operations for the country
- Lead marketing and R&D team to innovate on product and technologies to drive premium and market leadership; work with HR for people development projects and setting training calendars
- Conceptualize and implement competent business strategies to achieve pre-set sales and profit targets
- Devise plans and strategies to achieve desired coverage, distribution and placement objectives and methods to measure them for achieving sales objectives
- Recruit, train, monitor the performance of team members to ensure efficiency in sales operations and meeting of individual and group targets
- Significant Highlights:
- Currently handling business size of INR 500 crores
- Managing a team of 1 NSM who are reported by 8 RSM’s,35 ASM’s and 150 TSI’s, 1 Product manager,1 supply chain team also reporting to me, HR and Finance are shared resources with other Business
- Managing two plants, one for Fans and Waater Heater Each
- Handled Reo BU Based out of Noida thru a team of 250 people consisting of 1 National Sales Head, 6 RSM’s, Product Marketing, Marcom, Plant, Finance and HR Teams
- Increased Revenues from 156 crores to 775 crores in three years, with PBT of more than 11%
- Launched new categories such as Cables, Circuit Breakers, and Fans Pan India
Head Channel Marketing
Philips Lighting India Ltd
12.2011 - 03.2018
Zonal Sales Manager
Dabur India Ltd
02.2009 - 11.2011
Regional Sales Manager
Henkel India Ltd
03.2007 - 02.2008
Regional Sales Manager
J.K. Ansell Ltd, Inia
02.2004 - 03.2007
Area Sales Manager
Wipro Ltd, Bengal
08.2002 - 02.2004
Zonal Business Manager
Luxor Parker Ltd
07.1998 - 08.2002
Territory Sales Officer
Procter and gamble India Ltd
10.1993 - 06.1998
- Various parts of Bihar/Jharkhand)
Education
B.Com(Honours) - Accountancy
06.1988 - 08.1990
Skills
CORE SKILLSundefined
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
President and Business Head - Polycab India Ltd
09.2021
Joint Vice President and Business Head - Havells India Ltd
04.2018 - 08.2021
Head Channel Marketing - Philips Lighting India Ltd
12.2011 - 03.2018
Zonal Sales Manager - Dabur India Ltd
02.2009 - 11.2011
Regional Sales Manager - Henkel India Ltd
03.2007 - 02.2008
Regional Sales Manager - J.K. Ansell Ltd, Inia
02.2004 - 03.2007
Area Sales Manager - Wipro Ltd, Bengal
08.2002 - 02.2004
Zonal Business Manager - Luxor Parker Ltd
07.1998 - 08.2002
Territory Sales Officer - Procter and gamble India Ltd
10.1993 - 06.1998
- SCHOLASTIC
01.1993
- B.Com, Jodhpur University
01.1990
Jodhpur University - B.Com(Honours), Accountancy
06.1988 - 08.1990
Similar Profiles
Amit RainaAmit Raina
Regional Manager-Loyalty Prog & Demand Generation at Polycab India LtdRegional Manager-Loyalty Prog & Demand Generation at Polycab India Ltd
Ankit KumarAnkit Kumar
Deputy Manager at Polycab India LtdDeputy Manager at Polycab India Ltd
Ankit JainAnkit Jain
Business Development Manager at POLYCAB INDIA LTDBusiness Development Manager at POLYCAB INDIA LTD