Tapash R. Dev

Brand Marketing

· Develop, spearhead and implement overall Marketing & Communication framework based on marketing goals in sync with the Organizational, Leadership and Business Philosophy targeted at the ideal consumer segment

· Formulating and implementing of Marketing & Communication Plans, Budgeting, Managing & administering the expenses budget.

· Conceptualizing, planning and implementing the go to market strategy for marketing programs launches (through different media vehicles ATL, BTL, PR, Digital etc).

· Design, develop, distribute and monitor corporate brand strategy and put in place the brand management process and compliance monitoring process to ensure strengthening of ‘Star Cement’ Brand in Bihar, Bengal & Sikkim.

· Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate promotional & branding materials for dealers & retailers.

· Leading a team of Brand Executives for effective BTL execution

· Heading Creatives & coordination with Creative & PR Agency.

· Continuously monitoring marketing trends and keep a close eye on competition and competitive products in the market.

· Conducted market research to identify new opportunities for business growth and expansion.

· Coordination with external production houses for all Audio Visual requirement.

· Supervising corporate events such as Annual Dealer Conference and activation campaign.

Corporate Communications

· Establish the information flow of products and services through internal newsletters and news releases.

· Generating content that informs employees and other stake holders about the objectives and policies of the company through internal newsletters, E-bulletin.

· Drafting press releases and all official communique from Executive Director’s & CEO’s office to media & other stake holders.

· Drafting and managing content, coordinating with the agency for Annual Reports.

· Coordinating with CSR team for CSR & Sustainability related content branding and events & activities all across the region.

Digital Marketing

· · Expanded digital reach by executing targeted online advertising campaigns across multiple platforms.

· Spearheaded social media strategy to grow online presence and foster stronger relationships with customers.

· Regular monitoring of Website, SEO, GMB & SEO & Google Analytics to understand the digital reach.

· Optimized website content for improved SEO performance, driving increased organic traffic and lead generation

· Managed consistent design theme, look and content of organization's online presence.

· Implementation of ChatGPT and AI as a tool for optimisation of Digital Reach among target audience.

· Creating regular quality content for Digital promotion.

Brand Marketing

· Strategizing the promotional plan for expansion of Swissôtel Brand in India by coordinating with Regional office (Asia Pacific) based at Singapore and with the corporate office based at Zurich and was responsible for making the annual marketing budgetary plan, Media buying for advertising (locally, regionally, nationally and for ASPAC Region).

• · Maintaining events & promotional calendar & participating in road shows/exhibitions both domestic and international.

· Coordinating with creative agency for the development of all promotional collaterals

Communications

· Was in-charge of both internal and external communication.

· Planned over all media relations with city based media (Kolkata), National and International media (ASPAC Region).

· Writing press releases, internal news-letter.

· Liaise and building relationship (PR) with various Government bodies such as tourism department, trade organizations Senior Police Officials, District Magistrate, celebrities & local diplomatic community.

· Planning and implementing of Corporate Social Responsibility (CSR) activities for the company.

Digital Marketing

· Created plan for brand visibility through various social media platforms and leading online travel portals.

· SEM & SEO Budgeting, Content writing for social media, digital brochure and website management.

Brand Marketing

· Strategic planning and execution of BTL marketing activities including road shows/exhibitions.

· Conceptualizing, and coordinating with advertising agencies for collateral, annual report and weekly magazine.

· Vendors’ management and maintaining the prescribed quality at the minimum cost.

· Execution of company’s annual events both internal & external.

· Website management.

Communications

· Media planning, maintaining media relations (locally & regionally).

· Content management for press releases, news articles and internal news-letters, website content, annual reports, marketing collaterals and monthly magazine.

· Liaison and building relation with Government departments such as police and trade bodies such as CII, ICC.

Brand Marketing

· Executed ATL & BTL marketing activities.

· Coordinated & supervised with advertising agency for designing campaign and promotional collaterals.

· Handled retail marketing and property sale initiative & Vendors’ management.

Communications

· Media planning, developing and maintaining media relations, media tie-ups.

· Writing press releases, news articles, and contents for internal magazine and marketing collaterals.

· Updating and maintaining company website.