Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
Interests
Timeline
Extra Curricular Achievements
Extra Curricular Achievements
Extra Curricular Achievements
Hi, I’m

Tapasya Pattnaik

Senior Business Analyst - Cognizant
Bangalore,India
Tapasya Pattnaik

Summary

2 Years' experience in the IT industry and have worked in multiple roles including KYC Analyst, Supervisor, Project Coordinator, as well as Digital Marketing Intern. Worked in Domains like Cybersecurity, Ed-Tech, Advertising Agencies and Fitness Startups. Experienced in Digital Marketing Tools, CRM Database Management, Communication with Vendors, Clients, Handling customer complaints and daily assistance to mentors and seniors in a fastest growing Digital marketing agency and Fitness App Company. Joined as Senior Business Analyst in Cognizant after completing MBA with majors in Marketing and Operations.

Overview

2
years of professional experience
8
Certificates

Work History

Cognizant
Bangalore, Karnataka

Senior Business Analyst
05.2022 - Current

Job overview

  • Worked on SharePoint Online Sites Migration Project: Conducted Requirement Gathering Workshops. Demonstrated product functionalities, delivered key-use training and assisted 319 clients via emails and calls to complete inventory template
  • Performed RCA and Gap analysis based on identified errors during Pilot Batch.
  • Drafted Inventory data collection template. Created Trackers to report Realtime updates during inventory data gathering phase
  • Drafted Migration Validation Reports, Process workflows and presentations, highlighting findings and contributed in weekly status report calls.
  • Collaborated with external business partners to resolve potential risks and conflicts due client response delays and dependencies
  • Developed comprehensive process documentation such as business requirement specification, User Acceptance Documents with respect to current and to-be business processes and functionalities.

FeetApart Wellness
Remote, India

Marketing and Operations Internship
09.2021 - 10.2021

Job overview

  • Created Social Media Calendar for Instagram Facebook and LinkedIn.
  • Designed 4 week Email Campaign and Email Blast Content using MauticBlast Software
  • Worked on Planning Virtual Event at Book My Show and TownHall, handled Facebook Ads and Analytics for Handle Page.
  • Resolved conflicts and negotiated mutually beneficial agreements between parties - Communicated with vendors, Clients, Project Sponsors

Socio Labs
Remote, India

Email Marketing Intern
08.2021 - 09.2021

Job overview

  • Used Microsoft Word and other software tools to create documents and other communications.
  • Created plans and communicated deadlines to complete projects on time.
  • Conducted research, gathered information from multiple sources and presented results.
  • Email Blast Planning and scheduling for MailJet Software
  • Preparing weekly Key performing metrics report to discuss with supervisor.
  • Designing Email A/B Testing templates and Newsletters.

Acelot Innovation Pvt. Ltd
Remote, India

Digital Marketing Intern
05.2021 - 07.2021

Job overview

  • Project: Develop & Execute B2B Digital Marketing strategies for SaaS LMS; Generate Brand Awareness
  • Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
  • Developed & implemented social media campaign for 8 weeks from scratch; Wrote articles and content using best SEO Practices
  • Coordinated across social media handles, worked with team to design organic campaigns to increase brand awareness
  • Analyzed Facebook Insights to achieve KPI targets Organic Leads, likes, followers (400% increase May vs June), CTR (5% constant for 3 weeks) and increase Audience Reach
  • Negotiated for Video Content Tool (Animaker) Subscription with a Pitch and Plan to CMO
  • Trained new interns and delivered KT Sessions for ongoing procedures in Social Media Handles
  • Created engaging content for LinkedIn, Facebook and Instagram.
  • Assisted marketing coordinators and graphic designers with website copywriting and proofing.
  • Used Adobe Creative Suite to design initial campaign concepts.

FDC, Yoti Biometrics Identity Pvt. Ltd
Bangalore, KA

Deputy Supervisor
01.2019 - 06.2020

Job overview

  • Under special requirements – reporting to Interim Operations Manager
  • Researched on document security features to update standard policies for verification of AML detection
  • Supervised checks for authenticity of documents and Reported tickets against forged KYC submissions
  • Trained 10+ new employees about existing security and data protection policies in Clean room
  • Achieved KPI for KYC Analysis as per Clean room policy at accuracy of 99.6% (with 30 sec/check)
  • Worked within applicable standards, policies and regulatory guidelines to promote safe working environment

Education

Xavier Institute of Management Bhubaneswar
Bhubaneswar, Odisha

MBA from Business Administration
08.2020 - 04.2022

University Overview

  • Elected to Class Representative for BM batch in Sec D in 2021-2022
  • Shadow Member of Placement Cell 2020-21

CIPET Bhubaneswar
Bhubaneswar Odisha

B.Tech from Plastic Engineering
08.2013 - 07.2017

University Overview

  • Member of College Cultural Club - Praxis
  • Voluntary Member of Social Responsibility Cell - Prayaash

Delhi Public School, CBSE
Damanjodi

XII from Science
03.2012 - 04.2013

Skills

Microsoft Office Suite

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Accomplishments

  • D2C Mondelez Maestros / Campus Round Qualifier | Mondelez International - Business Case Study on New Product Launch for Healthy Snacking
  • D2C Chakravyuh / National Finalist | Delhi School of Economics – All India Article Writing Competition conducted by ConStrat, The Consulting and Strategy Cell
  • D2C UttaradAyitva / National Finalist | IIM Raipur – Inter-College Case Study Competition organized by Kartavya - The CSR club, Sustainability in Fast Fashion Industry

Affiliations

Achieved 1st Prize in Story – Telling competition at annual meet of CIPET Member of organizing committee of Abhiyantrika (College Tech Fest), 2016 Member of Praxis (College Cultural Committee), 2016 Top 3 in singing competition held at All India Radio, Jeypore, 2010 2017

Certification

Fundamentals of Digital Marketing – Google Digital Unlocked

Interests

Interior Designing

Digital Art

Timeline

Certified Scrum Master

07-2024

Certified Scrum Product Owner

08-2023

JIRA

10-2022

SAFe 5.1 Agile Practitioner

08-2022

Business Analysis: Developing Requirements.

06-2022

Senior Business Analyst

Cognizant
05.2022 - Current

Marketing and Operations Internship

FeetApart Wellness
09.2021 - 10.2021

Email Marketing Intern

Socio Labs
08.2021 - 09.2021

Digital Marketing Intern

Acelot Innovation Pvt. Ltd
05.2021 - 07.2021

Business Analyst Python Course (CPBA) – Henry Harvin Education

10-2020

Fundamentals of Digital Marketing – Google Digital Unlocked

09-2020

Xavier Institute of Management Bhubaneswar

MBA from Business Administration
08.2020 - 04.2022

Excel for Business Skills Specialization – Coursera

06-2020

Deputy Supervisor

FDC, Yoti Biometrics Identity Pvt. Ltd
01.2019 - 06.2020

CIPET Bhubaneswar

B.Tech from Plastic Engineering
08.2013 - 07.2017

Delhi Public School, CBSE

XII from Science
03.2012 - 04.2013

Extra Curricular Achievements

  • Top 3 in singing competition held at All India Radio, Jeypore, 2010
  • Member of organizing committee of Abhiyantrika (College Tech Fest), 2016
  • Member of Praxis (College Cultural Committee), 2016


Extra Curricular Achievements

  • Top 3 in singing competition held at All India Radio, Jeypore, 2010
  • Member of organizing committee of Abhiyantrika (College Tech Fest), 2016
  • Member of Praxis (College Cultural Committee), 2016


Extra Curricular Achievements

  • Top 3 in singing competition held at All India Radio, Jeypore, 2010
  • Member of organizing committee of Abhiyantrika (College Tech Fest), 2016
  • Member of Praxis (College Cultural Committee), 2016


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Tapasya PattnaikSenior Business Analyst - Cognizant