Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Tapesh Dangi

Gurgaon

Summary

Results-driven Assistant Manager with a proven track record of managing successful end-to-end campaigns, customer retention strategies, and data-driven insights. Adept at driving growth, engagement, and retention through creative campaigns and strategic partnerships. Seeking an effective role to leverage experience in improving customer experiences and optimizing product metrics.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Assistant Manager- Retention

Astroyogi
07.2024 - Current
  • Developed a churn prediction model, successfully reducing churn by 15%, enabling timely user targeting and retention strategies.
  • Conducted user behavior analysis to enhance the Astrologers Availability Dashboard, resulting in a 7% increase in user engagement. Implemented real-time recommendations and targeted notifications when preferred astrologers are unavailable.
  • Enhanced user retention, upselling, and cross-selling through detailed user categorization and benefit analysis. Automated campaigns for improved segmentation and precise targeting, leading to more effective user engagement and retention strategies.
  • Implemented personalized add cash recommendation campaigns, resulting in an 18% increase in average transaction size (ATS) of users.

Team Lead Customer Retention (Sr. Business Analyst)

MyTeam11 Fantasy Sports
08.2021 - 07.2024
  • Lead end-to-end campaign management, conceptualizing, drafting, and executing impactful campaigns across multiple platforms, resulting in better conversion and ROI
  • Strategically segmented users and campaigns, resulting in a remarkable 20x increase in revenue generation through improved targeting and tailored campaigns
  • Improved user behavior analysis using funnels, cohorts, and user path reduces the uninstall rate by 10%
  • Successfully guided new users using nudges, tooltips, and targeted communications, leading to a substantial 25% increase in app installations and active usage, fostering rapid user adoption and retention
  • Demonstrated proficiency in basic SQL for data analysis and reporting purposes
  • Enabled effective coordination between product and marketing teams, promoting apps marketing campaigns and producing a respectable 7% increase in CTR
  • Enhanced user segmentation tactics, resulting in an impressive 11% surge in email open rates.

Education

B.TECH - Electrical Engineering

B K Birla Institute Of Engineering And Technology
PILANI, RAJASTHAN
06.2016

Skills

  • Data Analysis
  • Campaign Performance Tracking
  • Strategic Planning
  • Competitive Analysis
  • Product Development
  • CRM Systems
  • Customer Targeting
  • Customer Behaviour Analysis
  • Business growth and retention
  • Campaign Management
  • Netcore
  • Clevertap
  • Pinpoint
  • Apxore
  • Bitly
  • Msg91
  • Justgo
  • Nimbuzz
  • Pepipost CPAAS
  • Infinito
  • One Signal
  • Onextel
  • Firebase
  • Apps Flyer
  • Power bi
  • Jira

Accomplishments

  • Effective Customer Retention Strategies (2024)- Awarded for developing and implementing effective customer retention strategies, significantly enhancing user engagement and retention metrics, leading to sustained business growth.
  • Consider It Done Reward (2023)- Achieved recognition for completing all assigned tasks with exceptional accuracy and timeliness, demonstrating strong organizational skills and dedication to excellence.

Certification

  • Netcore Certified Professional for Customer Engagement & Retention.
  • Netcore Certified Professional for Product Led Growth.
  • Clevertap, Moengage & WebEngage Certified.
  • Hubspot Marketing software certified.
  • Contlo AI marketing professional - level 1 certified.
  • Appsflyer Essential Certification Course.

Timeline

Assistant Manager- Retention

Astroyogi
07.2024 - Current

Team Lead Customer Retention (Sr. Business Analyst)

MyTeam11 Fantasy Sports
08.2021 - 07.2024

B.TECH - Electrical Engineering

B K Birla Institute Of Engineering And Technology

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Tapesh Dangi