T MAHAMMAD RAFI

• Reduced CPS to ₹11 per shipment through efficient operations.
• Allocated 70% loading to Kirana partners to reduce dependency on mega hubs.
• Implemented a low-cost model with 60% hub loading handled by delivery partners.
• Ensured proper route segregation for better efficiency and time saving.
• Focused on company target metrics – F Conversion, R Conversion, and P0 Delivery escalation.
• Handled return shipments with same-content movement to MH.
• Ensured proper verification of RVP and 2K shipments before dispatch.
• Sent BRSNR and LM BRSNR shipment mails the same day along with CCTV footage.
• Planned adhoc vehicle requirements at least 24 hours in advance.
• Handled shipments properly in the hub – loading, unloading, and sorting on time.
• Deposited COD amount the next day; in case of holidays, informed stakeholders and the finance team through mail.
• Planned Sunday and festival holidays properly to ensure smooth operations.

• Supervised daily operations to ensure smooth logistics and supply chain work.
• Worked with different teams to solve operational issues and make processes better.
• Provided good service to customers to build long-term relationships.
• Managed daily logistics activities, leading a team of 15 staff to maintain workflow and meet delivery timelines.
• Represented customer needs and worked with product teams to include their feedback.
• Handled complex logistics projects from start to finish, delivering on time and within budget.
• Tracked costs and expenses to compare with budget and improve internal cost control.

• Provided support to critical hubs in Tirupati, Chittoor, and Punganur during the BBD sale season.

• Working at Mydukur, Proddatur, Kadapa, and Ganagapeta hubs as Team Leader and Hub Incharge.

• Identified fraudulent activities and updated the BRM team regularly.
• Assisted in recovering from fraudulent persons.
• Visited police stations when required to report or follow up on fraudulent Wishmasters.

• Managed inventory, shipping, and receiving operations to achieve business targets.
• Analysed operational data to identify improvement areas and implemented process enhancements.
• Hired delivery executives to ensure smooth transportation of goods.
• Sorted shipments by route to improve delivery efficiency.
• Coordinated loading and unloading of LH vehicles to maintain proper workflow.

• Tracked sales performance against targets and shared regular updates with senior management.
• Handled customer complaints smartly and quickly to keep them satisfied.
• Built strong relationships with customers during their research, planning, and buying process to improve satisfaction.
• Checked sales data to find trends, adjust stock, and introduce new products as per customer demand.
• Created and ran marketing campaigns to promote products and services.
• Did market research to understand what customers want and prefer.