Tara Lanba
New Delhi
Summary
Skilled Marketing Associate and Community Manager with exceptional understanding of various marketing techniques. known for excellent public relations and marketing coordination. Strong organizational and communication skills. Strong brand consulting and web-based advertising skills. With passion for working with and for people. Eager to apply extensive knowledge of Marketing, Advertising, Digital Marketing, Content Writing, Photography, Cinematography, Community Management and Editing to achieve company goals. Dedicated to working hard to make positive contributions.
Overview
7
7
years of professional experience
Work History
Co-Founder
Fiery Stage Marketing & PR
07.2022 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Provided digital marketing solutions to b2c and b2b businesses.
Digital Marketing Specialist Freelance
Intelliquo
07.2022 - 09.2022
- Worked flexible hours; night, weekend, and holiday shifts.
- Boosted brand awareness by establishing strong web and social media presence.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Optimized social media channels and web pages to improve SEO and usability.
- Exercised leadership capabilities by successfully motivating and inspiring others
Marketing Specialist
BoxFit
07.2021 - 07.2022
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
- Managed community within established cost constraints.
- Managed, constructed and sent out automated email campaigns through mailchimp
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized social media channels and web pages to improve SEO and usability.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
Digital Marketing Manager Freelance
Print A Wallpaper
08.2020 - 08.2022
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Performed market analysis and researched latest trends.
- Designed and presented social media campaign ideas.
- Responded to email and social media messages according to prescribed policies.
- Created unique and engaging content
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
Community Success Manager
Likeminds ( Collabmates Pvt Ltd )
02.2021 - 08.2021
- Worked with clients to understand needs and provide excellent service.
- Used coordination and planning skills to achieve results according to schedule.
- Led projects and analyzed data to identify opportunities for improvement.
- Increased customer satisfaction by resolving [product or service] issues.
Social Media Marketing Manager Freelance
Video Tailor
08.2020 - 08.2021
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Contributed to mock-ups, email campaigns and social media content.
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Helped with planning and hosting of marketing events.
Associate Producer
Esp Films
11.2020 - 02.2021
- Created and managed production schedules.
- Script writing
- Storyboards
- Social media management
- Completed deep research of key topics and filtered according to story development plan.
- Edited video, choosing appropriate shots matching perfectly with news stories.
- Developed schedules for production, editing and duplication for timely delivery.
Digital Marketing Manager
The Enticing Store
06.2020 - 03.2021
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Analyzed and reported social media and online marketing campaign results.
- Maintained expert-level skills in digital platforms such as Instagram, Telegram, Facebook and Twitter platforms.
Social Media Marketing Intenr
Kannan Animal Welfare
09.2019 - 06.2020
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media
- Curated and segmented editorial content to increase engagement and channel growth.
Social Media Manager
Hara Jeevan
08.2018 - 10.2018
- Social media marketing
- Digital marketing
- Writing and editing
- Content creation for social media
Marketing Intern
Newslaundry
05.2017 - 06.2017
- Photography assistant
- Dealt with all photography projects
- Editing,preparing and selection of photographs
- Went for various shoots and was the photographer
- Content writing for profiles
- Gained advertising experience
- Gained writing and editing skills
Intern
Pyramids Pvt Ltd
05.2016 - 06.2016
- Underwent resource training management
- Communicating with clients on a daily basis
- Recruitment of clients
- Sourcing candidates
- Telecommunication
- Participated in cross-functional team-building activities.
Education
Bachelors in Journalism & Mass Communication -
Amity University
Noida 03.2021
Online Course - Introduction To Psychology -
Yale University
New Haven2020
Online Course - Camera , Exposure And Photography -
Michigan State University
Michigan United States 2020
The Central Board Of Secondary Education Class 12 - Humanities
Vasant Valley School
Vasant Kunj 03.2018
Skills
- Marketing
- Community management
- Advertising
- Social Media Management
- Digital marketing
- Content writing
- Public and Media Relations
- Photography
- Editing
- Marketing coordination
Affiliations
- Travelling
- Photography
- Cinematography
- Advertising
- Content writing
- Marketing
- Community management
- Editing
- Digital marketing
Timeline
Co-Founder
Fiery Stage Marketing & PR
07.2022 - Current
Digital Marketing Specialist Freelance
Intelliquo
07.2022 - 09.2022
Marketing Specialist
BoxFit
07.2021 - 07.2022
Community Success Manager
Likeminds ( Collabmates Pvt Ltd )
02.2021 - 08.2021
Associate Producer
Esp Films
11.2020 - 02.2021
Digital Marketing Manager Freelance
Print A Wallpaper
08.2020 - 08.2022
Social Media Marketing Manager Freelance
Video Tailor
08.2020 - 08.2021
Digital Marketing Manager
The Enticing Store
06.2020 - 03.2021
Social Media Marketing Intenr
Kannan Animal Welfare
09.2019 - 06.2020
Social Media Manager
Hara Jeevan
08.2018 - 10.2018
Marketing Intern
Newslaundry
05.2017 - 06.2017
Intern
Pyramids Pvt Ltd
05.2016 - 06.2016
Bachelors in Journalism & Mass Communication -
Amity University
Online Course - Introduction To Psychology -
Yale University
Online Course - Camera , Exposure And Photography -
Michigan State University
The Central Board Of Secondary Education Class 12 - Humanities
Vasant Valley School
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