Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Tarana Kaushik

Tarana Kaushik

Business Head - ETHRWorld (ETHRWorld Is Flagship Digital Platform From The Economic Times Crafted For The HR Leaders By HR Leaders)
Gurgaon

Summary

Dedicated sales & marketing professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

22
22
years of professional experience
1
1
Language
32
32
years of post-secondary education

Work History

Sr Lead - ETHRWorld

Times Internet Limited
04.2020 - Current
  • Spearheaded recruitment and hiring process and compiled process documents for new and existing team members.
  • Created, managed and executed business plan and communicated company vision and objectives to motivate teams.
  • Brought in new business connections and revenue generation opportunities by improving networking strategies.
  • Developed initial sales roadmaps and market strategies to promote successful product launches.
  • Oversaw and improved deliveries through proactive coordination of daily operations.
  • Provided feedback on effectiveness of strategies, selling programs and initiatives and identified areas requiring improvement.
  • Researched industry and marketplace trends to enhance sales techniques and meet customer needs.
  • Managing 14 team members across sales, project management, branded content departments, resulting in approximate 15 crore annual revenue.

Sr Manager - Sales & Partnership

People Matters
09.2018 - 03.2020
  • Achieved annual target of INR 8 cr through acquisition of new clients as well as upselling to existing ones
  • Brought in new business connections and revenue generation opportunities by improving networking strategies.
  • Assisted with hiring process and training of new employees.
  • Executed business plans to further strengthen and maximize IP's sales and profits.
  • Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits.
  • Researched industry and marketplace trends to enhance sales techniques and meet customer needs.
  • Communicated with customers and vendors positively with particular attention to problem resolution.

Business Development Manager

Kestone Integrated Marketing Services
06.2012 - 08.2018
  • Managing business portfolio of more than INR 5 crores with marque clients like Samsung, Titan, Kohler, Genesys, etc
  • Generate revenues through inquiries and converting them to business propositions as well as mining current accounts for organic business
  • Deliver excellent client servicing within timelines and budget with creative and structured approach being hallmark pillars of delivery with special focus on conferences and event management.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability
  • Generated new business with marketing initiatives and strategic plans.

Group Head

G2Rams
10.2011 - 05.2012
  • (A WPP Company), Led a team of 3 business development resources and was responsible for clients like Genpact, CISCO, Mahindra and Mahindra, etc
  • Understanding Client Brief, defining strategy, Accomplishing Target Audience, Agency Co-ordination, MIS (Feedback analysis), Database Management, Delegate Acquisition, Response Management, Onsite Management, Vendor Management, Venue Management
  • Maintaining P&L for events
  • Getting New Business, Servicing Existing Client and Execution of projects nationally & internationally
  • Assisting client in the Planning and Implementation of Marketing Communications projects in the areas of Promotional Programs, Public Relations and Trade Shows, including Internet-Based Communications

Sr. Manager

Cyber Media Event Ltd
07.2003 - 09.2011
  • Led a 5-member events execution team spread over 3 regions (North, South and West) responsible for managing all ICT Magazines events (Dataquest, Voice & Data, PC Quest, etc.)
  • Handled P&L (including budgeting) of all the events under the banner of ICT Magazines including the prestigious and industry renowned Voice and Data Awards and DQ Top 20 Awards
  • Delivering events on time, within budget, that meet expectations
  • Was involved in all facets of the projects including concept development, production and execution
  • Seamlessly executed more than 120 events in a year including CIO Summits, SMB forums, IT Panchayats, IT Man of the year Awards, etc
  • Handled supplier sourcing, negotiation & liaison including venue contracts and high-profile speakers for events
  • Implemented Sales & Marketing Strategy for Business & Channel Magazines which included everything from delivering the revenue through print, online & event sales, profitability, channel Participation
  • Was part of the core team the handled execution as well as sponsorship sales for Bangalore IT.com, biggest exhibition in space of Information Technology
  • The objective of the event was to showcase Bangalore and India on IT Map
  • Spearheaded the launch of magazine ‘Technology Review’ in India (USAs Oldest IT magazine published by MIT)
  • Handled ‘E Revolution’ Event with Government of Punjab, Haryana and Chandigarh
  • Objective of this event was to promote these areas as IT Hub so that more companies could start their operations there.

Supervisor

Infovision (P) Ltd
12.2001 - 06.2003
  • Leading team of Microsoft events
  • Responsible for delegate acquisition for all Microsoft events like Bill Gates Visit, etc
  • Daily reporting for all projects and ensure its success
  • Developed strategies, implemented new processes and system for ensuring efficiency within the team

Senior Executive

JK Ilinc
09.2000 - 11.2001

Academic Counselor

Wintech Computers
08.1999 - 08.2000
  • Was responsible for acquisition of students for various courses on the institute
  • Was responsible for selling ‘pre-packaged’ and ‘made to order’ corporate trainings across various technical suites e.g
  • Java, HTML, .Net, UML, etc.

Education

Masters in Business Administration -

Symbiosis

Bachelor - Arts, Economics

Delhi University

A.I.C.S.S.E C.B.S.E - undefined

A.I.S.S.E. C - undefined

B.S

Skills

Leadership abilities

undefined

Accomplishments

  • Top 20 Awards
  • Genesys G Summit for 3 years – Jaisalmer, Mussoorie and then Srilanka
  • IT Man of the Year Award
  • Voice and Data Awards
  • Dataquest CIO Series
  • Bangalore IT.com 2004
  • Samsung SEC Certification Program
  • Max Life Insurance Social Media Recruitment of Insurance Agents
  • Kohler Experience Centre Launch Event

Timeline

Sr Lead - ETHRWorld

Times Internet Limited
04.2020 - Current

Sr Manager - Sales & Partnership

People Matters
09.2018 - 03.2020

Business Development Manager

Kestone Integrated Marketing Services
06.2012 - 08.2018

Group Head

G2Rams
10.2011 - 05.2012

Sr. Manager

Cyber Media Event Ltd
07.2003 - 09.2011

Supervisor

Infovision (P) Ltd
12.2001 - 06.2003

Senior Executive

JK Ilinc
09.2000 - 11.2001

Academic Counselor

Wintech Computers
08.1999 - 08.2000

Masters in Business Administration -

Symbiosis

Bachelor - Arts, Economics

Delhi University

A.I.C.S.S.E C.B.S.E - undefined

A.I.S.S.E. C - undefined

B.S

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Tarana KaushikBusiness Head - ETHRWorld (ETHRWorld Is Flagship Digital Platform From The Economic Times Crafted For The HR Leaders By HR Leaders)