TARSEM SINGH
Delhi
Summary
Dynamic Regional Manager with a proven track record at Bhaane Retail Pvt Ltd, driving revenue growth and profitability. Expert in revenue management and team leadership, successfully expanded business operations from 35 to 80 stores. Skilled in performance assessment and business development, consistently achieving sales targets through strategic initiatives.
Overview
23
23
years of professional experience
Work History
Regional Manager – Sales & Operations
Bhaane Retail Pvt Ltd
04.2021 - Current
- Managing business size of 160 Cr Annually
- Top-line delivery – ensure that the Revenue Targets of each Area/ Brand/ Store are achieved
- This entails periodic Reviews of the City Operation Managers/Training Manager/Visual Merchandiser to cover following aspects - Store-wise Performance and delivery against targets
- Manpower Assessment & review of store teams’ performance
- Product Assessment - addressing product requirements within the region; close coordination with Buying and Planning Teams to address product Gaps
- Coordinate with the respective brands’ teams to push for the right marketing, promotional, and product strategies to achieve sales targets.
- Bottom-line Delivery - Ensuring that the Profitability targets of each Area/ Brand/ store are achieved
- This entails periodic reviews of the city operations managers to cover store rental assessments and scope for negotiations.
- Store Operational Costs’ assessment and control, including manpower costs and other operational costs
- Store relocation/ closure recommendations, if profitability cannot be achieved
- Store operations ensure all city operation managers maintain the hygiene standards across stores, and retail operations’ SOPs are followed strictly.
- Business Development - Generating leads for Expansion as per business objectives, and coordinating with the BD Team and the Brand Teams, to close in on the commercials
Dy. General Manager – Sales & Operations
SSIPL Retail Ltd
01.2018 - 03.2021
- Zonal Sales Manager – NORTH for Franchise Business (Nike, Levi’s & Clarks)
- Managed over 110 stores with a total revenue in excess of Rs.300cr
- Across North India
- These include 74 Nike, 32 Levi’s & 4 Clark’s stores
- Managing a team of 7 Area Managers, who are directly responsible for the Stores’ sales & operations
Head – Sales & Operations
SSIPL Retail Ltd
05.2016 - 12.2018
- A Start-up launched under the SSIPL Banner in Dec2015, took the Business from 35 stores to 80 stores in 1.5 years
- Responsible for pan-India Business and Expansion, and along with a Team of 5 Area Managers, implemented the Best Practices of Franchise Retail in 'Owned Retail'
- Key Responsibility Areas – Top-line delivery, Bottom-line Delivery, Store Operations, Business Development
- Business Expansion through FOFO Model, responsible for generating leads of Franchise partners, and closing negotiations with them, as well as expansion with existing partners
- Selected Business Expansion through COCO model - generating leads of potential locations, and closing negotiations, post a complete feasibility assessment
- Developing associations for Institutional sales, Schools Business & Corporate sales
- Marketing/ Promotional Initiatives – implement localized promotions/ marketing activities targets at specific stores
- Gym tie-ups, Sponsorship of city marathon, local Cycling event, other sporting events
- Periodic/ Flash promotion for specific doors, to push top line
Sr. Manager – Sales and Operations
SSIPL Retail Ltd
01.2007 - 04.2016
- Area Sales Manager, Nike
- Managed between 45-50 Nike stores across North India
NIKE Store Manager
SSIPL Retail Ltd
01.2004 - 12.2007
NIKE Store Floor Manager
SSIPL Retail Ltd
01.2002 - 12.2004
Retail Executive
SSIPL Retail Ltd
01.2002 - 12.2004
Education
PG Diploma - Business Management (Marketing & HR)
IMT, Centre for Distance Learning
Ghaziabad01.2013
Certification - Professional Programme in Retail Store Operations Management
Indian Retail School
01.2006
Advanced G - Tech (Diploma) -
Tata Infotech
New Delhi01.2004
B.Com -
Khalsa College, Delhi University
01.2002
Skills
- Revenue management
- Profitability analysis
- Sales forecasting
- Business development
- Team leadership
- Performance assessment
Accomplishments
- 2012, Won the Cash award for 2 lacs for highest growth delivered across Nike ASMs
- 2006, Awarded Trophy for highest growth achievement across Nike ASMs
- 2005, Honoured with Best Store Manager Award, for delivering highest growth in India
- 2003-04, Successfully delivered the highest business in women’s & kids business in Nike CP store
Hobbies and Interests
- Sports activities, like cycling,
- Running (marathon runner)
Personal Information
- Total Experience: 20+ years of experience in Retail operations, working with leading international Brand.
- Date of Birth: 11/11/80
- Marital Status: Married
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
Regional Manager – Sales & Operations
Bhaane Retail Pvt Ltd
04.2021 - Current
Dy. General Manager – Sales & Operations
SSIPL Retail Ltd
01.2018 - 03.2021
Head – Sales & Operations
SSIPL Retail Ltd
05.2016 - 12.2018
Sr. Manager – Sales and Operations
SSIPL Retail Ltd
01.2007 - 04.2016
NIKE Store Manager
SSIPL Retail Ltd
01.2004 - 12.2007
NIKE Store Floor Manager
SSIPL Retail Ltd
01.2002 - 12.2004
Retail Executive
SSIPL Retail Ltd
01.2002 - 12.2004
PG Diploma - Business Management (Marketing & HR)
IMT, Centre for Distance Learning
Certification - Professional Programme in Retail Store Operations Management
Indian Retail School
Advanced G - Tech (Diploma) -
Tata Infotech
B.Com -
Khalsa College, Delhi University
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