Tarun Jain
Delhi
Summary
Results-driven Performance Marketing Specialist with 9+ years of experience in driving growth through data-led digital advertising strategies. Expert in managing end-to-end performance marketing campaigns with a focus on Search Engine Marketing (SEM) & Programmatic Advertising. Proven success in campaign planning, execution, optimization, and reporting across diverse industry verticals including SaaS, FMCG, and EdTech.
Skilled in budget management, ROAS optimization, audience segmentation, and A/B testing, with a strong ability to translate analytics into actionable insights. Adept at collaborating with cross-functional teams to align marketing initiatives with business goals.
Overview
9
9
years of professional experience
Work History
Account Manager
Adobe
11.2021 - Current
- Managed a $25M quarterly media budget, driving measurable growth while identifying optimization opportunities that led to 20–25% budget savings without compromising performance.
- Delivered high-performing SEM and Programmatic campaigns for a global B2B portfolio using Adobe Advertising Cloud and DV360, achieving consistent improvements in CPL, CPA quarter-over-quarter.
- Scaled campaigns efficiently by leveraging data insights and automation, resulting in 30% improvement in lower-funnel conversion rates across core markets.
- Led weekly and quarterly performance reviews with key stakeholders, influencing strategic decisions and unlocking additional investment through proven performance metrics.
- Optimized programmatic pacing and bidding strategies in real time, minimizing under-delivery and maximizing budget utilization across multiple DSPs.
- Strengthened client trust and satisfaction by building proactive communication channels and delivering custom performance dashboards, leading to a 20% increase in client engagement and retention.
Performance Marketing
Self-employeed
12.2020 - 11.2021
- Optimized SEM strategies by closely tracking performance metrics and executing real-time adjustments, leading to improved CTR and lower CPA.
- Collaborated with clients to build SEO-friendly websites and integrated paid search campaigns, enhancing visibility and lead generation.
- Continuously monitored traffic quality, conversion trends, and ad spend efficiency, leading to a 35% improvement in campaign performance and 20% cost savings over two quarters.
Assistant Digital Marketing Manager
AIPL Brandbuzz
06.2019 - 12.2020
- Executed high-impact Paid Search campaigns across Google & Microsoft Ads, achieving a 30%+ improvement in ROAS and reducing cost per acquisition (CPA) through continuous keyword and bid optimization.
Digital Marketing Specialist
EliteString Apparels
06.2018 - 06.2019
- Launched integrated Paid Search and Social Media campaigns across Google Ads, Meta, and LinkedIn, resulting in a 40% increase in qualified leads and a 25% boost in engagement rates through precise targeting and creative optimization.
Digital Marketing Executive
Brandbuzz 360 Merchandising Solution
06.2017 - 06.2018
- Developed data-driven marketing plans using Google Analytics and internal reports, resulting in a 40% increase in website traffic and a 25% uplift in lead generation through SEO, content, and email channels.
Digital Marketing Executive
Majestic Food International
12.2016 - 05.2017
- Led holistic traffic growth initiatives by aligning SEO, content, and email strategies with client goals and performance KPIs.
Junior Digital Marketing Executive
ARS Marketing
12.2015 - 12.2016
- Developed targeted video content and ad strategies using algorithm-driven distribution to maximize reach and audience engagement.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 100%.
Skills
- Google Ads
- Microsoft Ads (Bing Ads)
- Amazon Sponsored Ads
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Google Looker Studio / Data Studio
- Adobe Analytics
- DV360 (Display & Video 360)
- Ad Cloud DSP (Adobe Advertising Cloud)
- Zeta DSP
- Flashtalking
- Double Verify (DV)
Timeline
Account Manager
Adobe
11.2021 - Current
Performance Marketing
Self-employeed
12.2020 - 11.2021
Assistant Digital Marketing Manager
AIPL Brandbuzz
06.2019 - 12.2020
Digital Marketing Specialist
EliteString Apparels
06.2018 - 06.2019
Digital Marketing Executive
Brandbuzz 360 Merchandising Solution
06.2017 - 06.2018
Digital Marketing Executive
Majestic Food International
12.2016 - 05.2017
Junior Digital Marketing Executive
ARS Marketing
12.2015 - 12.2016
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