Tarun Kumar
Manager - Marketing
New Delhi
Summary
Results-driven marketing professional with 2.5 years of experience in performance marketing, CRM, and retention strategies. Proven ability to manage campaigns across various platforms, optimize user journeys, and drive revenue growth. Skilled in cross-sell initiatives, multi-channel marketing, and strategic planning for consistent business impact.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
Work History
Manager - Marketing
Great Learning
Gurgaon
09.2023 - Current
- Spearhead CRM strategy and retention activities for multiple degree programs, driving improved engagement and conversion rates.
- Developed and executed cross-sell initiatives, leading to increased enrollments by converting previously rejected leads.
- Managed user journeys across multiple channels (email, SMS, WhatsApp, RCS), improving customer engagement and reducing churn.
- Led on-site experiments and in-line campaign strategies, boosting overall website conversions.
- Orchestrated monthly campaign planning and calendars for PPC, webinars, and retention activities, driving consistent growth in enrollments and revenue.
MT - Marketing
Great Learning
Gurgaon
04.2022 - 09.2023
- Managed performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, Bing, Taboola), improving lead quality and reducing cost per lead.
- Led affiliate marketing campaigns, increasing visibility and lead generation for degree programs.
- Coordinated retention campaigns, including email, SMS, and WhatsApp, enhancing re-engagement and boosting enrollments.
- Conducted data-driven analysis to optimize campaigns, resulting in significant increase in revenue and overall marketing efficiency.
Digital Marketing Intern
Automovill Technologies Limited
Bangalore
05.2021 - 08.2021
- Improved Optimization score from 70% to 92% for Google Ad Campaign using image tags, long-tail keywords and product description
- Analyzed and performed competitive analysis on digital marketing strategy of competitors
- Increased Social Media interactions by 229% and total reach by 30% for Facebook and Instagram
- Suggested optimizing mobile application and utilizing paid social media promotion based on primary and secondary research
- Successfully generated over 100 long tail keywords to formulate Search Engine Optimization strategy.
Education
PGDM - Marketing & Finance
Great Lakes Institute of Management
Gurgaon 06.2020 - 04.2022
B.Com -
Delhi University
Delhi 07.2015 - 05.2018
Skills
- Performance Marketing: Google Ads, Meta Ads, LinkedIn Ads, Bing, Taboola, Display Ads
- Retention & CRM: Email, SMS, WhatsApp, RCS campaigns, user journey optimization
- Strategy Development: Cross-sell initiatives, monthly campaign planning, on-site experiments
- Data-Driven Marketing: A/B testing, LQS analysis, cost-per-lead optimization
- Tools & Platforms: Google Analytics, Webengage, Leadsquared
Awards
- An active member of FINCEPTION Club at Great Lakes Institute of Management, Gurgaon
- Part of the organizing team for the annual event "Communique" for 2016 and 2017 in Dyal Singh College, Delhi
- Member of ComHub - The Commerce Club of Dyal Singh College, University of Delhi
Personal Information
- Age: 28 years
- Gender: Male
Certification
Certifications: Digital Marketing Principles – University of Illinois
Timeline
Manager - Marketing
Great Learning
09.2023 - Current
MT - Marketing
Great Learning
04.2022 - 09.2023
Digital Marketing Intern
Automovill Technologies Limited
05.2021 - 08.2021
PGDM - Marketing & Finance
Great Lakes Institute of Management
06.2020 - 04.2022
B.Com -
Delhi University
07.2015 - 05.2018
Certifications: Digital Marketing Principles – University of Illinois
Content Marketing Certification - Hubspot
Udemy: Fundamentals of Digital Marketing – Google
Udemy: Microsoft Excel (Advanced)
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