TARUN PREET SINGH
General Manager
Zirakpur
Summary
Nearly 20 years of proven success in achieving sales targets and developing innovative strategies with P&L responsibility. Expertise in launching products through targeted marketing initiatives and channel partnerships, driving market share and revenue growth in IT Hardware, Telecom, and Retail sectors. Strong ability to cultivate financially robust channel partners and distributors, enhancing market penetration and meeting business objectives. Demonstrated leadership in managing retail operations, optimizing inventory levels, and executing promotional campaigns to maintain a premium store image.
Overview
27
27
years of professional experience
3
3
Languages
Work History
General Manager, country leader for Displays
Samsung
01.2023 - Current
- Develop and implement comprehensive sales strategies to achieve company objectives and targets for LED Monitors sales nationwide.
- Lead and manage a team of sales professionals to drive sales performance and achieve targets.
- Managing GTM Plans and Strategic Marketing nationwide.
- Develop and maintain relationships with distributors, retailers, and other channel partners to ensure effective distribution and availability of LED Monitors across the country.
- Collaborate with the marketing and product teams to develop sales plans and forecasts, including setting sales targets, pricing strategies, and promotional activities.
- Monitor sales performance metrics, such as revenue, market share, and profitability, and take corrective actions as needed to ensure targets are met or exceeded.
- Collaborate with other departments such as marketing, finance, and operations to align sales activities with overall business objectives and ensure smooth execution of sales initiatives.
- Conduct market research and analysis to identify opportunities for growth, assess competitor activities, and stay informed about market trends and consumer preferences.
- Provide training, coaching, and support to the sales team to enhance their skills, product knowledge, and selling techniques.
- Build and maintain strong relationships with key customers, addressing their needs and concerns, and ensuring high levels of customer satisfaction.
- Develop and manage the sales budget, including allocating resources effectively to support sales activities and maximize ROI.
- Prepare regular reports and presentations for senior management, providing insights into sales performance, market trends, and opportunities for improvement.
- Ensure that all sales activities comply with relevant regulations, policies, and ethical standards, maintaining the integrity and reputation of the company.
- Performance & implementing all promotional activities & campaigns.
- Conceptualize and Appoint Area Distributors across the State within Super Distributor.
- Manage Modern trade and Regional Retail Chains, Both Mobile and Consumer Durables.
- Achieve Primary & Secondary & Tertiary sales targets of regions.
- Develop, Executing & Monitoring Channel Sales, General Trade, Retail Sales in the branches or regions, in order to ensure the achievement of sales targets.
Country Distribution Head (Clients Units & Display
Dell International Services Pvt. Ltd.
12.2010 - 12.2022
- Dec'10-Jan'12 Channel Sales Manager (Mobiles), Punjab, J&K & Himachal Pradesh
- Jan'12 – Aug'14 Channel Sales Manager (IT), Punjab and J&K
- Aug'14 – Mar'16 Business Development Manager (Tablets), North
- Mar'16 – Nov'18 Regional Sales Manager (IT), North2 (Chandigarh, Punjab, Haryana, Rajasthan, Himachal and J&K
- Nov'18 –July'20 Regional Sales West Maharashtra
- July'20-FEB 22 Regional Sales Manager, North2
- Mar 22 – Jan 23 Distribution Manager (All India Client Unit & Displays)
- As Distribution Sales Manager – Country
- Handling Client Consumer distribution business for Dell India (DT/Display country and NB)
- Responsible for meeting IDC numbers
- Responsible for delivering weekly Revenue Unit Margin/Sell in
- Work with Product Team to formulize & execute Product Strategies.
- Relationship Management with Channel Partners & ensuring business hygiene.
- Sales Forecasting & Inventory Planning.
- Work closely with Operations Team to structure & execute channel schemes
- Involved in planning of ATL & BTL Marketing activities
- As Regional Sales Manager – North2
- Spearheading business & operations for North2 with 100 Dell Exclusive Stores MBO/SD distribution across assigned region with annual turnover of 80MN US$ and a team of 5 Area Managers,1 Marketing Managers
- Coordination with Marketing team for ATL/BTL activities from development budget generated from Region
- Steering end-to-end opening of new stores from identification of location, acquisition of land, legal matters, staff hiring & opening of store till SOP preparation & successful initiation of business
- Coordinating with National Distributors; collaborating for distribution/store-wise ROI planning
- Formulating and executing Sell IN/Sell Thru/Sell out Plans (product and inventory planning) as per the MS
- Performing competition analysis, rolling out new retail stores/channel, increasing SOW in existing stores and undertaking merchandising functions
- Ensuring effective utilization of marketing budgets and designing campaigns for channel as well as end customers
- Liaising with Product Team for review and feedback mechanism, focused on Premium Mix
- As Regional Sales Manager – West
- Heading a team of (5 Regional Channel Managers) to manage business for 100+ Dell Exclusive Stores & 180 other partners
- Managed Consumer & SMB Channel Sales business in the region; delivered approx. INR 800 Cr. revenue p.a., by managing regional distributors, Dell Exclusive Stores and multi-brand stores
- Netted 34% market share and achieved assigned targets for market share enhancement, revenue & product mix with num# 1 brand in MS
- Augmented sales of Dell branded consumer notebooks West India
- Identified & opened new Dell Branded Exclusive retail stores and established new retail & LFR partnerships across region
- Planned & drove regional marketing activities through regional MDF
- Collaborated with Marketing Team at HO in increasing the brand presence & visibility across the region
- Maintained regular interaction with all the national & regional distributors to plan inventory
- As Regional Sales Manager – North2(March 16-Nov 18)
- Highlight:
- Rewarded with a trip to Europe - Circle of Excellence for 400% annual attainment
- Won the Best RSM for the FY 2016 & 2017 for opening 51 Dell Exclusive Stores encompassing land acquisition
- Launched Dell Mobile Phones in Gr Punjab and appointed 9 new distributors
- Acquired No. 1 position as Channel Sales Manager (IT), Punjab & J&K with a market share of 36%
- Appointed 17 new distributors as Business Development Manager (Tablets), North and obtained second rank across market in tablets, after Samsung
- Accredited with Circle of Excellence Award for FY 2015-16 for emerging as Top Performer with 400% annual attainment across India
- Successfully launched the campaign “College Ke Tashan” in association with Red FM for brand promotion and sold 300 units of notebook across colleges
Deputy Manager (Prepaid & 3G Services)
Tata Tele Services
07.2009 - 12.2010
- Successfully launched products in tri-city with 3G services (Handset / Prepaid / Postpaid / Dongles)
- Recognised with Star Award (Top Employee) for delivering highest revenue in a month
- Identified & appointed distributors based on due diligence, rapport, relations in the market and infrastructure available
- Explored market trends to identify new business opportunities and develop markets for higher levels of sales and revenues
- Implemented visual merchandising activities to create impact for higher conversion and maintain a high-end image
- Liaised with Finance for all purchase order and financial aspects
- Highlights:
Cluster Manager (Operations)
Aditya Birla Retail Ltd.
01.2008 - 07.2009
- Received Best Cluster Manager Award for North
- Led end-to-end functions for outlet launch including finalizing location, layout planning, plano-gram, visual merchandising, pre & post launch activities, so on
- Recruited store teams encompassing SM, ASM & Front-end teams; trained them prior to store launch on all aspects of retail like inventory management, billing, visual merchandising, so on
- Headed a team of Store Managers in planning & implementing retail strategies for the MORE ...for you brand across channels, resulting in enhanced brand loyalty
- Managed post launch store operations like stock connectivity, MBQ designing, visual merchandising, staff training, so on
- Liaised with Supply Chain & vendors for material deliveries like basic fixtures, furniture, electrical equipment, electronic equipment, software, so on
- Highlights:
Business Development Manager
Subhiksha Trading Company
09.2006 - 01.2008
Area Sales Manager (Mobiles)
LG Electronics India Pvt. Ltd.
09.2005 - 09.2006
- Achieved Super-A Target Twice (200% achievement of stretched target)
- Highlight:
Channel Manager
eSys Information Technologies Ltd. (BenQ Mobiles)
01.2004 - 09.2005
- Ranked as 2nd branch in Telecom after Nokia by GSK
- Launched 11 models of benQ mobile phones across Gr. Punjab in collaboration with 11 distributors and 400 retailers
- Highlights:
Channel Executive (Telecom)
Paras Group of Companies
05.1999 - 01.2004
Education
Bachelor of Arts - Humanities
Punjab University
ChandigarhSkills
Retail sales
Channel management
Retail operations management
Product launches
Marketing Strategy
Inventory management
Business strategy planning
Marketing strategy
Team development
Timeline
General Manager, country leader for Displays
Samsung
01.2023 - Current
Country Distribution Head (Clients Units & Display
Dell International Services Pvt. Ltd.
12.2010 - 12.2022
Deputy Manager (Prepaid & 3G Services)
Tata Tele Services
07.2009 - 12.2010
Cluster Manager (Operations)
Aditya Birla Retail Ltd.
01.2008 - 07.2009
Business Development Manager
Subhiksha Trading Company
09.2006 - 01.2008
Area Sales Manager (Mobiles)
LG Electronics India Pvt. Ltd.
09.2005 - 09.2006
Channel Manager
eSys Information Technologies Ltd. (BenQ Mobiles)
01.2004 - 09.2005
Channel Executive (Telecom)
Paras Group of Companies
05.1999 - 01.2004
Bachelor of Arts - Humanities
Punjab University