Tarun Tawar
Programmatic Executive
New Delhi
Summary
Results-oriented Operations Executive with wide experience handling business operations, personnel and financials. Great expertise in executing and managing campaign. In-depth knowledge of media planning, execution and optimization.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Executive | Programmatic Operations
WPP | Xaxis & Finecast
08.2023 - Current
- Executed multiple campaign for different brands while ensuring to deliver the KPIs for the campaign.
- Worked extensively in the Organization's newly established Finecast vertical which is CTV specialized unit.
- Collaborated closely with Xandr InvestDSP team to internalize operations and establish in-house operations team for new vertical.
- Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands
- Managing programmatic advertising operations, supervising planning, execution, and optimization of campaigns across various channels and platforms for select major clients of Xaxis.
- Managing vendor relationships, including DSPs, data providers, and ad exchanges, to ensure high-quality service delivery and negotiate favorable contracts and pricing.
- Built and strengthened relationships across functional leadership areas to keep revenue development and operational plans interconnected and effective.
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
- Introduced new methods, practices, and systems to reduce turnaround time.
Executive Trainee | Programmatic Operations
WPP | Xaxis
02.2023 - 07.2023
- Handled implementation and optimization of programmatic campaigns.
- Worked on multiple DSPs like DV360, TTD, Amazon
- Experience with Bids and Budget management, Campaign Management, Account Monitoring for various Advertisers in Programmatic Marketing.
- Hands on experience on Video ad sequencing, Discovery Ads, Re-targeting, TRV for Action, TRV for Reach, Brand Lift Studies and Experiments.
- Assist the onshore team in day-to-day operations like Creative Trafficking, Creative uploading, Creating and suggesting relevant audience, and Implement them on Programmatic platforms.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Managed time efficiently in order to complete all tasks within deadlines.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Intern
GroupM
08.2022 - 01.2023
- Learned Biddable and Non-Biddable media basics, while walking through the tools used in each domain.
- Performed market analysis and researched latest trends.
- Assisted managers of each domain with their media plan while brainstorming ideas.
Operational Head
Stuffiez
11.2020 - 02.2022
- Generated leads and converted them by running campaigns on e-commerce platforms like Amazon, Flipkart which led to overall growth in online sales by 30% in a period of 5 months
- Supervised day-to-day working module on the worksite and e-commerce deliverables by managing time which reduced 30% of the overall working time frame
- Managed procurement and logistics department by ensuring the completion of dispatching of all the orders to the third-party courier service by decreasing waste of resources by 40% in a period of 3 months
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
Operations Trainee
11.2019 - 10.2020
- Supervised on-site workers and recti ed the mistakes done by them which led to 65% increase in work e ciency in a period of 3 months
- Headed a team of 4 members, strategized the daily working culture, assisted in launching, listing and advertising over 150+ products on e-commerce platforms in 2 months
- Promoted as operational head after increasing productivity and revenue by 50% and 30% respectively in a period of 1 year
Education
BA - Economics & OMSP
Delhi University
New, Delhi 01.2015 - 04.2018
12th Grade - Commerce
Sant Nirankari Public School
New Delhi, India 01.2013 -
10th Grade - Secondary Education
B.R Tyagi Public School
Buddha Vihar, Delhi 01.2012 - 04.2013
Skills
Strategic Planning and Execution
Certification
DV360
Timeline
DV360
02-2024
Executive | Programmatic Operations
WPP | Xaxis & Finecast
08.2023 - Current
Executive Trainee | Programmatic Operations
WPP | Xaxis
02.2023 - 07.2023
Intern
GroupM
08.2022 - 01.2023
Operational Head
Stuffiez
11.2020 - 02.2022
Operations Trainee
11.2019 - 10.2020
BA - Economics & OMSP
Delhi University
01.2015 - 04.2018
12th Grade - Commerce
Sant Nirankari Public School
01.2013 -
10th Grade - Secondary Education
B.R Tyagi Public School
01.2012 - 04.2013
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