Tarun Vats

• Comprehensive Digital Marketing Strategy: Developed and executed multi-channel digital marketing strategies that integrated SEO, social media marketing, content marketing, and paid media to drive brand awareness, traffic, and conversions.
• Off-Page SEO Management: Led off-page SEO initiatives, with a focus on building and nurturing quality backlinks through social media channels, guest posts, influencer collaborations, and industry partnerships, all aimed at enhancing domain authority and search engine rankings.
• Link-Building Campaigns: Designed and executed targeted outreach campaigns to acquire high-quality backlinks from reputable external websites, blogs, and industry influencers. Utilized social media platforms to amplify content and secure valuable inbound links.
• Social Media Strategy & SEO Integration: Strategically aligned social media marketing efforts with SEO goals, optimizing social media posts for search engines, increasing engagement, and leveraging social signals to improve website rankings and visibility.
• Influencer Marketing & Partnerships: Built and maintained strong relationships with influencers and content creators to enhance off-page SEO, including joint content creation, backlink acquisition, and brand mentions across social platforms and blogs.
• Content Promotion & Distribution: Promoted blog posts, videos, and other valuable content through organic social media channels, leveraging social sharing to generate backlinks, referral traffic, and brand exposure.
• Competitor & Trend Analysis: Conducted in-depth competitor analysis and kept up-to-date with industry trends to identify off-page SEO opportunities and innovative strategies to stay ahead of competitors

• Off-Page SEO Strategy: Assisted in the development and execution of off-page SEO strategies, including link-building campaigns, social media optimization, and influencer outreach to enhance website visibility and domain authority.
• Backlink Analysis & Building: Identified and analyzed quality backlink opportunities, securing high-authority backlinks through manual outreach, content partnerships, and guest posting, contributing to improved search engine rankings.
• Competitor Analysis: Conducted comprehensive competitor backlink analysis to uncover strategies and opportunities for link acquisition, ensuring the implementation of the best practices in SEO campaigns.
• Social Media & Content Marketing: Collaborated with content and social media teams to promote high-quality content across relevant platforms, enhancing brand visibility and driving referral traffic.
• Relationship Building: Established and nurtured relationships with bloggers, influencers, and other content creators for mutually beneficial collaborations that resulted in increased backlinks and traffic.
• Performance Tracking & Reporting: Regularly monitored key off-page SEO metrics, such as referral traffic and backlink health, utilizing tools like Google Analytics, Ahrefs, and SEMrush, and provided actionable insights for continuous optimization.

Assisted in creating engaging content for blogs, articles, and social media platforms. Conducted research to support content development and optimized materials for SEO. Collaborated with the marketing team to brainstorm and execute content strategies, while honing writing and editing skills.