Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Tarun Vijay

Business Analytics | Strategic Planning | People Management | Market Analysis | Strategic Initiatives
New Delhi

Summary

Committed professional with 20 years of experience in developing & implementing effective sales strategy, adept at working in both corporate & start-up work environment. Accustomed to monitoring KPIs and implementing performance improvements. Known for detail-oriented analytics work in Media & Entertainment Industry across mediums.

Overview

21
21
years of professional experience
4
4
years of post-secondary education

Work History

Sales Strategy

Inshorts Group
Noida
03.2023 - Current
  • Design & develop GTM and sales strategies to maximize revenue by analyzing market indicators & competition analysis
  • AOP formulation for Public App basis trends & secondary market research
  • Facilitated increased product awareness through promotion and innovative sales strategy.
  • Partner closely with cross functional team including product, marketing & brand solutions to streamline processes to enable smooth sales execution.
  • Established and managed relationships with external data providers and research vendors for conducting consumer mapping and Brand Lift studies .

Product Revenue & Strategy

Disney Star
Gurgaon
06.2021 - 03.2023
  • AOP formulation from supply perspective basis current & historic trends for Star Plus & Kids Genre
  • Deciding optimum FCT & daytime pricing required for channel to achieve AOP target revenue at the budgeted pricing.
  • Performed market and competitive intelligence analysis to analyze competitive and industry trends and business imperatives.
  • Build strategy to maximize revenue and yield for Star Plus.

Analytics & Strategy

Disney Star
Gurgaon
07.2019 - 05.2021
  • Anchor Business planning, Forecasting and Analytics for organic opportunities & KPI tracking.
  • Analytics to build strategy for revenue generation basis advertising trends & customer behavior.
  • Analysis and interpretation of BARC data pertaining Hindi GEC segment to highlight channel strength & create business prepositions.
  • Collaborated with team members to design effective strategies, increasing overall efficiency and effectiveness.

Business Strategy

Hindustan Media Ventures Ltd
Gurgaon
03.2018 - 06.2019
  • Build strategy for new revenue generation basis advertising segments & sub-segments.
  • Business planning basis insights & observation studying primary & secondary data.
  • Developed market, economic and sector analysis to identify & evaluate new business opportunities.
  • Generating insights and analysis of markets trends, competitors, etc.
  • Build feasibility report and P&L for various initiatives being created to drive revenue growth.

Senior Manager - Sales Strategy

Zee Unimedia (DNA)
Noida
07.2017 - 02.2018

Senior Manager - Media Marketing Strategy

HMVL
New Delhi
08.2013 - 07.2017

Manager - Knowledge Management

Diligent Media Corporation (DNA)
Noida
06.2005 - 07.2013

Executive - Strategy & Planning

HT Media Ltd
New Delhi
08.2003 - 06.2005

Education

PGDBM-Marketing -

IMT Ghaziabad
Ghaziabad
04.2013 - 03.2014

B. Com -

Delhi University
New Delhi
04.2000 - 03.2003

Skills

Analytics & Research

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Personal Information

Date of Birth: 10/09/83

Timeline

Sales Strategy

Inshorts Group
03.2023 - Current

Product Revenue & Strategy

Disney Star
06.2021 - 03.2023

Analytics & Strategy

Disney Star
07.2019 - 05.2021

Business Strategy

Hindustan Media Ventures Ltd
03.2018 - 06.2019

Senior Manager - Sales Strategy

Zee Unimedia (DNA)
07.2017 - 02.2018

Senior Manager - Media Marketing Strategy

HMVL
08.2013 - 07.2017

PGDBM-Marketing -

IMT Ghaziabad
04.2013 - 03.2014

Manager - Knowledge Management

Diligent Media Corporation (DNA)
06.2005 - 07.2013

Executive - Strategy & Planning

HT Media Ltd
08.2003 - 06.2005

B. Com -

Delhi University
04.2000 - 03.2003

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Tarun VijayBusiness Analytics | Strategic Planning | People Management | Market Analysis | Strategic Initiatives