Tarun Vijay
Business Analytics | Strategic Planning | People Management | Market Analysis | Strategic Initiatives
New Delhi
Summary
Committed professional with 20 years of experience in developing & implementing effective sales strategy, adept at working in both corporate & start-up work environment. Accustomed to monitoring KPIs and implementing performance improvements. Known for detail-oriented analytics work in Media & Entertainment Industry across mediums.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
Work History
Sales Strategy
Inshorts Group
Noida
03.2023 - Current
- Design & develop GTM and sales strategies to maximize revenue by analyzing market indicators & competition analysis
- AOP formulation for Public App basis trends & secondary market research
- Facilitated increased product awareness through promotion and innovative sales strategy.
- Partner closely with cross functional team including product, marketing & brand solutions to streamline processes to enable smooth sales execution.
- Established and managed relationships with external data providers and research vendors for conducting consumer mapping and Brand Lift studies .
Product Revenue & Strategy
Disney Star
Gurgaon
06.2021 - 03.2023
- AOP formulation from supply perspective basis current & historic trends for Star Plus & Kids Genre
- Deciding optimum FCT & daytime pricing required for channel to achieve AOP target revenue at the budgeted pricing.
- Performed market and competitive intelligence analysis to analyze competitive and industry trends and business imperatives.
- Build strategy to maximize revenue and yield for Star Plus.
Analytics & Strategy
Disney Star
Gurgaon
07.2019 - 05.2021
- Anchor Business planning, Forecasting and Analytics for organic opportunities & KPI tracking.
- Analytics to build strategy for revenue generation basis advertising trends & customer behavior.
- Analysis and interpretation of BARC data pertaining Hindi GEC segment to highlight channel strength & create business prepositions.
- Collaborated with team members to design effective strategies, increasing overall efficiency and effectiveness.
Business Strategy
Hindustan Media Ventures Ltd
Gurgaon
03.2018 - 06.2019
- Build strategy for new revenue generation basis advertising segments & sub-segments.
- Business planning basis insights & observation studying primary & secondary data.
- Developed market, economic and sector analysis to identify & evaluate new business opportunities.
- Generating insights and analysis of markets trends, competitors, etc.
- Build feasibility report and P&L for various initiatives being created to drive revenue growth.
Senior Manager - Sales Strategy
Zee Unimedia (DNA)
Noida
07.2017 - 02.2018
Senior Manager - Media Marketing Strategy
HMVL
New Delhi
08.2013 - 07.2017
Manager - Knowledge Management
Diligent Media Corporation (DNA)
Noida
06.2005 - 07.2013
Executive - Strategy & Planning
HT Media Ltd
New Delhi
08.2003 - 06.2005
Education
PGDBM-Marketing -
IMT Ghaziabad
Ghaziabad 04.2013 - 03.2014
B. Com -
Delhi University
New Delhi 04.2000 - 03.2003
Skills
Analytics & Research
Business Planning & Forecasting
Market Analysis
Strategic Planning
Sales Strategy
IRS Analyzer, TAM Adex, YUMI(BARC), Comscore
Microsoft Excel, Powerpoint, Power Pivot & Power BI
Personal Information
Date of Birth: 10/09/83
Timeline
Sales Strategy
Inshorts Group
03.2023 - Current
Product Revenue & Strategy
Disney Star
06.2021 - 03.2023
Analytics & Strategy
Disney Star
07.2019 - 05.2021
Business Strategy
Hindustan Media Ventures Ltd
03.2018 - 06.2019
Senior Manager - Sales Strategy
Zee Unimedia (DNA)
07.2017 - 02.2018
Senior Manager - Media Marketing Strategy
HMVL
08.2013 - 07.2017
PGDBM-Marketing -
IMT Ghaziabad
04.2013 - 03.2014
Manager - Knowledge Management
Diligent Media Corporation (DNA)
06.2005 - 07.2013
Executive - Strategy & Planning
HT Media Ltd
08.2003 - 06.2005
B. Com -
Delhi University
04.2000 - 03.2003