Tarun Vijay Treon
Corporate Communications Leader
Mumbai,MH
Summary
Communications Leader with 18 years of experience shaping corporate reputation, executive messaging, and stakeholder engagement across manufacturing, aviation, and global business environments with global brands like GE Aerospace, Air India SATS & RR Kabel Ltd. Leads stakeholder groups, crisis communications, leadership visibility, and integrated storytelling across digital, media, and employee channels, including support for major business milestones and high-stakes situations. Strengthens brand trust by aligning local priorities with global communications strategy and translating complex business narratives for senior audiences.
Overview
20
20
years of professional experience
Work History
Communications Leader
GE Aerospace
06.2025 - Current
- Lead integrated communications for GE Aerospace India, supporting manufacturing, engineering, technology and business growth while aligning India priorities with the company’s global communications strategy.
- Served as part of the India and global communications team supporting strategic communications during the Air India AI-171 crisis, ensuring coordinated messaging and stakeholder alignment.
- Conceptualized and delivered the first media tour of GE Aerospace’s Pune manufacturing facility since its establishment in 2015, strengthening relationships with national and regional media while showcasing the scale of GE Aerospace’s manufacturing capabilities in India.
- Partnered with EY to develop GE Aerospace India’s Economic Impact Report, highlighting over four decades of partnership with India and the company’s contribution to manufacturing, innovation, technology and economic growth.
- Led communications strategy for GE Aerospace’s presence at WINGS India, including the co-branded unveiling of Air India’s Boeing 787-9 aircraft powered by GEnx engines.
- Drive strategic storytelling across LinkedIn, blogs and digital platforms, showcasing manufacturing excellence, supply chain capabilities, innovation, apprenticeship programs and workforce development.
- Collaborate closely with global communications teams, media and agency partners to increase GE Aerospace’s share of voice and strengthen brand reputation across key stakeholder groups.
- Advise senior leadership on executive communications, leadership visibility, employee engagement, change communications and crisis preparedness.
Assistant Vice President – Brand Communications & Events
Air India SATS
04.2024 - 06.2025
- Directed the brand, communications and experiential strategy for Air India SATS, strengthening corporate reputation, stakeholder engagement and premium brand positioning across India.
- Partnered closely with the Air India and SATS communications & brand teams to develop and launch the company’s new corporate identity, ensuring consistent brand implementation across all customer and operational touchpoints.
- Led the communications strategy and media launch for India’s first and only First-Class passenger tarmac coach, reinforcing Air India’s premium customer experience and positioning Air India SATS as an innovation leader in airport ground handling.
- Developed the communications strategy for the launch of the Air India SATS Bengaluru Logistics Park, one of India’s largest integrated air cargo facilities, driving national media visibility and stakeholder engagement.
- Increased Air India SATS’ share of voice through integrated public relations, executive profiling, thought leadership platforms, media interviews and a strengthened LinkedIn presence.
- Built and scaled the Brand, PR and Events function while leading cross-functional collaboration across operations, commercial, HR and leadership teams to deliver integrated communication programs nationwide.
Senior Manager – Corporate Communications
RR Kabel Ltd. (RR Global)
08.2017 - 04.2024
- Led corporate communications, brand strategy and public relations across India, the Middle East and Southeast Asia, driving integrated campaigns that strengthened brand equity and business growth.
- Directed communications and advertising for RR Kabel’s successful IPO in 2023, leading media relations, investor messaging, national advertising and executive communications during one of the company’s most significant milestones.
- Led and developed a 10-member communications, brand and events team, fostering a high-performance culture while partnering with senior leadership to execute strategic business priorities.
- Developed strategic media partnerships with CNBC TV18, creating flagship intellectual properties including the Real Estate Awards to strengthen engagement with the infrastructure and real estate ecosystem.
- Led RR Kabel’s communications strategy, product launches and brand presence at ELECRAMA, enhancing stakeholder engagement and reinforcing market leadership.
- Designed and executed integrated communications for the Kabel Star influencer programme, engaging electricians across India to strengthen brand loyalty, expand market reach and contribute to increased sales and profitability.
- Delivered market share growth from 7% to 10% through integrated brand, communications, events and stakeholder engagement initiatives through multiple ATL & BTL campaigns.
Marketing & Public Relations Manager
Aviation Services Management (ASM)
03.2014 - 07.2017
- Led integrated communications, public relations, digital marketing, and event strategy for ASM supporting clients across the Middle East, Europe, and South Asia, strengthening brand visibility in key international markets.
- Developed and executed targeted B2B communication programs, including LinkedIn thought leadership, email marketing, strategic partnerships, and sales enablement initiatives that supported business growth.
- Represented the company at premier global aviation forums—including Dubai Airshow, NBAA, EBAA, and IATA events—building executive relationships, enhancing brand visibility, and generating new business opportunities.
- Delivered integrated marketing and communications campaigns that increased client engagement, strengthened market positioning, and reinforced the company’s reputation across international aviation markets.
Key Accounts Manager
Advertising & Marketing Consultants (AMC)
12.2009 - 01.2014
News Assistant Apprentice
CNN International
10.2008 - 11.2009
News Correspondent Trainee
BBC World Service
06.2006 - 07.2007
Education
Executive Program in Business Management & Marketing -
IIT Bombay – Shailesh J. Mehta School of Management
Mumbai05.2013
MA - Broadcast Journalism & Communications
University of Sheffield
United Kingdom11.2008
BA - Political Science & International Relations
Mount Saint Vincent University
Canada05.2006
Strategic Brand Management & Communications (In Progress - Expected March 2027) -
MICA (Mudra Institute of Communications)
Ahmedabad03-2027
Skills
Corporate & Leadership Communications
Brand Strategy & Global Marketing Communications
Investor & IPO Communications
Media Relations & Public Relations
Internal communications
Employee engagement
Thought leadership
Accomplishments
- Led communications for the Air India AI171 crisis, advising senior leadership and safeguarding corporate reputation during one of India’s most high-profile aviation incidents.
- Conceptualised and executed GE Aerospace India’s first media tour, engaging 10 national and regional journalists and securing coverage across 200+ online and print publications.
- Partnered with EY to launch the GE Aerospace India Economic Impact Report and led communications for flagship initiatives including WINGS India and the co-brand launch of Air India 787-9 aircraft.
- Led global brand strategy at RR Kabel across 90+ countries, contributing to 5% sales growth and increasing market share from 7% to 10%.
- Directed IPO communications, national PR campaigns, and investor engagement initiatives for RR Kabel, strengthening corporate reputation and investor confidence.
- Launched India’s first executive-class tarmac coach and the world’s first mechanised dry-wash solution at Air India SATS, reinforcing the company’s premium positioning and innovation leadership.
Timeline
Communications Leader
GE Aerospace
06.2025 - Current
Assistant Vice President – Brand Communications & Events
Air India SATS
04.2024 - 06.2025
Senior Manager – Corporate Communications
RR Kabel Ltd. (RR Global)
08.2017 - 04.2024
Marketing & Public Relations Manager
Aviation Services Management (ASM)
03.2014 - 07.2017
Key Accounts Manager
Advertising & Marketing Consultants (AMC)
12.2009 - 01.2014
News Assistant Apprentice
CNN International
10.2008 - 11.2009
News Correspondent Trainee
BBC World Service
06.2006 - 07.2007
Executive Program in Business Management & Marketing -
IIT Bombay – Shailesh J. Mehta School of Management
MA - Broadcast Journalism & Communications
University of Sheffield
BA - Political Science & International Relations
Mount Saint Vincent University
Strategic Brand Management & Communications (In Progress - Expected March 2027) -
MICA (Mudra Institute of Communications)