TASLIMBANO SHAIKH
Marketing Associate
Mumbai
Summary
Marketing Associate and Process Excellence Professional with over 2+ years of experience in designing and executing high-impact marketing campaigns to drive revenue growth and enhance brand visibility. Skilled in identifying customer needs, developing targeted strategies, and optimizing lead conversion processes. Proficient in cross-functional collaboration and implementing process improvement initiatives to achieve operational excellence and organizational success
Overview
7
7
years of professional experience
2023
2023
years of post-secondary education
3
3
Languages
Work History
Lead Associate
Tata Power
07.2022 - Current
- Developed and implemented marketing programs to boost qualified lead generation
- Achieved growth in financial contributions by spearheading Residential Solar Financing tie-ups, increasing the contribution share from 5% to 12% nationally
- Collaborated with PSU, Banks, NBFCs, and external agencies to design and finalize impactful marketing collaterals, ensuring alignment with branding guidelines and market requirements
- Coordinated with PSU/ Banks/ NBFC and external agencies to finalize marketing collaterals
- Optimized SFDC processes and executed data-driven strategies for efficient lead conversion
- Designed and launched a user-centric financing information website, enabling better customer understanding of solar financing options
- Facilitating 6 six sigma project, 3 saving improvement projects, and 10 replications projects under Rooftop cluster
- Part of Six Sigma projects, Cost-Saving initiatives, and Benchmarking Projects under the Rooftop Solar Cluster, resulting in measurable operational enhancements and increased efficiency
MARKETING INTERN
Kantar
03.2021 - 06.2021
- Amassed targeted data from the specified audience, ensuring an accurate sample size
- Acquired both quantitative and qualitative data with precision
- Executed insightful face-to-face interviews with respondents
- Demonstrated proactive comprehension of the client's business to drive and attain outstanding results
TRAINEE ENGINEER- PLANNING AND CONTRACT DEPARTMENT
Sheth Creators
06.2018 - 12.2018
- Acquired and assessed quotations from vendors
- Reviewed and deciphered blueprints, technical drawings, and computer-generated reports
- Formulated contract clauses when deemed necessary
- Performed rate analysis for vendor quotations
Education
PGDM - Marketing & Finance
ISB&M
B.Ed. - Civil Engineering
Rizvi College of Engineering
Skills
- Business Development
- Data Analysis & Visualization
- Relationship Building & Client Engagement
- Event Coordination & Customer Centricity
- Lead Generation
- Customer Centricity
- Market Research
- Content Marketing
- Cross-functional team coordination
Timeline
Lead Associate
Tata Power
07.2022 - Current
MARKETING INTERN
Kantar
03.2021 - 06.2021
TRAINEE ENGINEER- PLANNING AND CONTRACT DEPARTMENT
Sheth Creators
06.2018 - 12.2018
B.Ed. - Civil Engineering
Rizvi College of Engineering
PGDM - Marketing & Finance
ISB&M
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